minestore
minestore is a Brazilian SaaS e-commerce platform that enables small businesses and individual entrepreneurs (MEI) to create and manage online stores without coding through a self-serve subscription model, with localized payment integrations for the Brazilian market.
- Company typePrivate
- Founded2015
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What minestore does
minestore is a Brazilian SaaS e-commerce platform operated by ateliware software ltda, headquartered in Curitiba, Paraná. Founded in 2015, the platform enables small businesses and individual entrepreneurs (MEI) to create and operate online stores without coding expertise through a self-serve, fully managed web interface. The core offering includes a store builder with 12+ customizable themes (Frame, City, Sapphire, Onyx, Opala, Leaf, Crystal, Topaz variants), inventory and order management tools, integrated shipping calculation via Correios, and built-in dashboards for sales analytics.
The platform's go-to-market is product-led growth: customers sign up directly through the website, configure their stores independently, and subscribe to tiered monthly plans. Revenue is generated primarily through SaaS subscription fees, supplemented by a 0.5% revenue share from PagSeguro on processed transactions. minestore targets the long tail of Brazilian SMBs and first-time online sellers, supporting them with localized payment integrations (PagSeguro, BCash, MoIP), email marketing (MailChimp), and analytics (Google Analytics). Complementary assets include the Mineschool educational platform, a content marketing blog, and a 'Loja de Serviços' marketplace for add-on services such as store migration and custom domain configuration. Pricing tiers and specific plan details are not publicly disclosed and are available only upon sign-up.
minestore competes in a crowded Brazilian e-commerce SaaS market dominated by larger platforms (Shopify, Nuvemshop, Tray, Loja Integrada). The company's strategic positioning emphasizes ease of use, Brazilian localization, and low-friction onboarding for non-technical merchants. As of the source data, the company operates with 11-50 employees, has no disclosed external funding, no named institutional investors, no disclosed revenue, and no AI/ML capabilities. The current public website also exhibits SEO content spam contamination (unrelated casino/betting content), which raises concerns about the company's content governance and SEO hygiene.
minestore firmographics
Firmographics- Name
- minestore
- Legal name
- minestore plataforma de comércio eletrônico ltda
- Website
- https://minestore.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- minestore is a Brazilian SaaS e-commerce platform that enables small businesses and individual entrepreneurs (MEI) to create and manage online stores without coding through a self-serve subscription model, with localized payment integrations for the Brazilian market.
- Ownership category
- akta.pro rank
minestore industry classification
Industry- Product category
- E-commerce Platform
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where minestore is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
minestore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: SaaS subscription model with tiered pricing plans for online store creation and maintenance
- Payment Gateway Transaction Fees: Revenue share from payment gateway providers (BCash, PagSeguro, MoIP) for processed transactions. PagSeguro provides 0.5% revenue share to minestore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple subscription tiers available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
minestore product offering
Product offeringCore offering
minestore is a Brazilian SaaS e-commerce platform that enables small businesses and individual entrepreneurs to create and manage virtual stores without coding. The platform provides self-serve store building with customizable themes, product and inventory management, integrated Brazilian payment gateways (PagSeguro, BCash, MoIP), order processing, shipping calculation, and built-in analytics.
Product overview
minestore is a Brazilian e-commerce platform (plataforma de comércio eletrônico) operated by ateliware software ltda. The platform provides a unified SaaS solution for creating virtual stores, consisting of the core minestore Platform, the MineSchool educational resource, a store services marketplace, and an integrated blog for content marketing. The platform offers 12+ customizable themes (including Frame, City, Sapphire, Onyx, Opala, and Leaf variants) that are optimized for mobile devices. Built-in integrations with payment gateways (BCash, PagSeguro, MoIP), Google Analytics, and MailChimp provide essential e-commerce functionality. The platform also supports custom domain configuration, inventory management, order processing, and shipping calculation through Correios.
Differentiator
Problem solved
Functional benefit
Products and services
- minestore Platform A cloud-based SaaS e-commerce platform that allows Brazilian small business owners and entrepreneurs to create, customize, and manage virtual stores without coding. Includes customizable themes, product catalog management, inventory control, integrated payment gateways (BCash, PagSeguro, MoIP), order processing, shipping calculation, Google Analytics integration, and MailChimp integration.
- Loja de Serviços (Store Services Store) Marketplace within the minestore platform offering paid add-on services including store migration, spreadsheet product import, and custom domain configuration for store owners.
Companies that use minestore
Customer profileSegments3 records
Ideal customer profiles2 records
minestore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
minestore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PagSegurocorePrimary payment gateway integration for processing credit card and boleto transactions. PagSeguro provides 0.5% revenue share to minestore. Transaction fees: 4.89% + R$0.40 with 14-day settlement.
- BCashcorePayment gateway integration for processing credit card and boleto transactions. Transaction fees: 4.59% + R$0.99 with 14-day settlement.
- MoIPcorePayment gateway integration offering credit card and boleto processing. Transaction fees: 2.60%-4.59% + R$0.99 with 14-30 day settlement depending on plan.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
minestore competitors and assessment
Company assessmentDirect peers
- Loja Integrada: Brazilian self-serve e-commerce SaaS platform acquired by Locaweb. Directly competes in the same SMB segment with similar product (themes, payment integrations, self-serve onboarding) and Portuguese-language focus.
- Tray: Brazilian e-commerce SaaS platform operated by Locaweb. Targets SMB and mid-market merchants in Brazil with comparable self-serve storefront, themes, and local payment gateway integrations.
- Nuvemshop: Brazilian SMB e-commerce SaaS platform (now owned by VTEX). Nearly identical customer base (Brazilian SMBs and MEIs), product (self-serve storefront, themes, local payments), and GTM. This is minestore's closest head-to-head competitor.
- Wix: Website builder with integrated e-commerce capabilities. Targets similar non-technical SMBs with drag-and-drop site building, themes, and online store functionality, overlapping significantly with minestore's ease-of-use positioning.
Broad incumbents
- VTEX: LATAM-headquartered commerce platform serving SMB through enterprise. Overlaps with minestore in the SMB SaaS storefront segment (via Nuvemshop acquisition) but also extends into B2B and enterprise, making it a broad incumbent rather than a direct SMB peer.
- Shopify: Global leader in SMB e-commerce SaaS. Directly comparable product category (self-serve storefront builder with themes, payments, analytics, app ecosystem) and similar target customer (SMBs and individual entrepreneurs), but operates globally with vastly larger scale and resources.
Emerging players
- Yampi: Brazilian commerce platform with storefront, checkout, and order management capabilities. Targets SMB and emerging merchants with a similar self-serve, payment-integrated model and competes in the same Brazilian SMB segment.
- Dooca Commerce: Brazilian SaaS e-commerce platform focused on SMB and mid-market merchants. Comparable self-serve storefront offering with Brazilian payment integrations, though typically positioned slightly upmarket from minestore's MEI focus.
- Cartpanda: Brazilian-origin e-commerce platform with self-serve SMB storefronts and checkout optimization. Comparable product scope and target customer, though increasingly focused on conversion/funnel tooling for SMBs.
- WooCommerce: Open-source WordPress-based e-commerce platform widely adopted by SMBs globally, including Brazil. Competes with minestore on price (free core) and flexibility, but lacks the fully-hosted self-serve experience minestore emphasizes.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key highlights6 records
Customer concentration
minestore social profiles
Digital presenceminestore financial estimates
Financial estimateRevenue estimate
Valuation estimate
minestore leadership team
Management profileNumber of profiles
Profiles1 record
minestore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
minestore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about minestore
What does minestore do?
minestore is a Brazilian SaaS e-commerce platform that enables small businesses and individual entrepreneurs to create and manage virtual stores without coding. The platform provides self-serve store building with customizable themes, product and inventory management, integrated Brazilian payment gateways (PagSeguro, BCash, MoIP), order processing, shipping calculation, and built-in analytics.
Is minestore a public or private company?
minestore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was minestore founded?
minestore was founded in 2015. It employs 11 to 50 people.
Where is minestore based?
minestore is headquartered in Curitiba, Brazil, in the Latin America region.
How does minestore make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are payment Gateway Transaction Fees.
Who are minestore's main competitors?
Direct peers on record are Loja Integrada, Tray, Nuvemshop and Wix. Broad incumbents are VTEX and Shopify. Emerging players are Yampi, Dooca Commerce, Cartpanda and WooCommerce.
Does minestore have an API?
Yes. minestore exposes a public API. Developer documentation is at minestore.com.br/api.
What industry is minestore in?
minestore's product category is E-commerce Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.