Tout & Bon

What Tout & Bon does

Tout & Bon is a France-based B2B corporate catering franchise network founded in 2009 and headquartered in Villeneuve-d'Ascq. The company operates 40+ locally-operated, independently-franchised commercial kitchens across France, each producing fresh meals daily within a 50km radius of its delivery area. The underlying service model is local micro-fulfillment: kitchens are owned by independent franchisees who set their own prices within the brand framework, source predominantly French suppliers with seasonal menus, and deliver to corporate clients. The legal entity is TOUT & BON SAS (share capital €194,740), controlled by holding company FIMAT, with Marc-Antoine TOULEMONDE serving as President of FIMAT and Director of Publication.

The core product portfolio comprises six categories delivered via the toutetbon.fr e-commerce storefront and bespoke quote requests: breakfast & snacks (24h delivery), lunches (sandwiches, salads, hot dishes with 3h express delivery), full meal trays in multiple tiers (Essentiels, Signatures, Prestige, Zéro Plastique, 100% Français, Réutilisables), cocktail & standing reception items, buffet & seated meals, and beverages. A reusable meal tray line was launched in June. Add-on event services include staffing, tableware/equipment rental, decoration, and culinary animations. The technology stack is conventional — a branded e-commerce site, email ordering, and Facebook presence — with no disclosed proprietary AI, API, or software platform.

Revenue mechanics are fragmented: each franchisee is an independent P&L selling one-time catering orders directly to B2B clients. Pricing is per-unit (e.g., meal trays from €15.90 HT ex-VAT per person in Strasbourg) with no disclosed subscription or recurring contract layer, though the company offers centralized invoicing for multi-site corporate accounts. The primary GTM motion is sales-led through local franchisee account management, supplemented by direct online ordering and a quote-driven process for larger bespoke events with 24-hour turnaround. Customer segments are enterprise B2B, with named logos spanning retail (Castorama, Decathlon, Saint-Maclou), fitness (Basic Fit), education (EDHEC, Maisons des Enfants), nonprofit (Maisons Lazare), and government/defense (French Army).

Name

Tout & Bon

Legal name

TOUT & BON

Website

https://toutetbon.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Tout & Bon operates a 40+ kitchen B2B corporate catering franchise network across France, delivering fresh meals and event catering to businesses. Founded in 2009, it serves enterprise clients via local franchise kitchens producing meals within 50km of delivery.

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Caterers (722320), Food Service Contractors (72231), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industries

Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN), Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB)

Keywords

• Corporate catering
• Meal delivery
• Franchise catering
• Office catering
• Event catering

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices42 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Meal Tray Sales: Core revenue stream from sale of individual meal trays (plateaux repas) at various price tiers (Essentiels, Signatures, Prestige, Zéro Plastique, 100% Français, Réutilisables). Each franchisee sets their own prices within the brand framework. Also includes individual sandwich, salad, hot dish, and dessert products sold separately.
2. Breakfast & Snack Catering: Breakfast formulas and à la carte products (fruit baskets, viennoiseries, hot drinks, juices) and afternoon snack offerings delivered to offices, ordered 24 hours in advance.
3. Cocktail & Buffet Catering: Sale of cocktail savory and sweet bite-sized items (amuse-bouches, verrines, tapas, canapés, blinis) in boxes for sharing. Cocktail and buffet services for corporate events, with customizable assortiments.
4. Event Services: Ancillary services including service staff, tableware and glassware rental, equipment and decoration rental, setup and breakdown, and culinary animation workshops. These services are quoted separately and can be included in bespoke event proposals.
5. Bespoke Event Quotes: Custom event catering (cocktail dinatoire, buffet, seated meals) with personalized menus, service options, and logistics. Quotes provided within 24 hours. This high-touch service targets larger corporate events and is the premium revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tout & Bon delivers fresh, daily-prepared corporate meals (breakfast, lunch trays, sandwiches, salads, hot dishes, cocktails, buffets, beverages) and ancillary event services (staffing, tableware, decoration, culinary animation) directly to French businesses. Operations are executed through a network of 40+ locally-operated franchise kitchens that produce meals within 50km of the delivery address, enabling express 3-hour delivery for meal trays and 24-hour delivery for breakfast and event orders.

Product overview

Tout & Bon is a B2B catering company operating a franchise network of 40+ local kitchens across France, offering a unified meal delivery platform. The core offering comprises six product categories: Petit-déjeuner & Goûter (breakfast/snacks with 24H delivery), Salades/Plats & Sandwichs (lunch items with 3H delivery), Plateaux Repas (full meal trays in three tiers), Cocktail & Repas Debout (finger foods), Buffet & Repas Assis (buffet service), and Boissons (beverages). These are supplemented by an add-on Services Événementiels module providing full-service event organization with personnel, setup, and decorations. All products are prepared fresh daily in local kitchens within 50km of delivery locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Petit-déjeuner & Goûter Breakfast and afternoon snack delivery service for businesses, offering formulas, à la carte products (fruit baskets, viennoiseries, hot drinks, juices) and a brunch range, delivered within 24 hours of order.

Quantifiable outcome

• 4.7 out of 5 customer satisfaction rating from 1,260+ Google reviews
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Elior Group: Major French-headquartered contract caterer serving B2B, education, and healthcare clients. Comparable in the corporate meal-delivery space, but with a diversified multi-segment portfolio rather than Tout&Bon's B2B catering focus.
• Sodexo: Global food services and facilities management giant with significant French corporate catering operations. Overlaps with Tout&Bon across corporate meal delivery and contract foodservice, but operates at vastly larger scale and across multiple verticals globally.
• Compass Group: World's largest contract foodservice company with French operations through subsidiaries. Competes with Tout&Bon in B2B catering but with a much broader portfolio spanning multiple industries and geographies.

Direct peers

• Traiteur de Paris: Paris-based B2B catering specialist offering meal trays, cocktails, and corporate events to French enterprises. Directly comparable to Tout&Bon's core corporate meal-delivery and event-catering proposition, though concentrated in the Île-de-France region rather than nationally distributed.
• Lenôtre: Heritage French traiteur brand providing premium corporate meal trays, event catering, and bespoke culinary services. Comparable to Tout&Bon in event catering and meal-tray offerings, particularly at the premium/Prestige tier.
• Potel et Chabot: Historic French event caterer specializing in corporate receptions, cocktails, and seated dinners for large events. Closely comparable to Tout&Bon's Services Événementiels and cocktail/buffet catering modules.
• Sogeres: French contract foodservice and corporate catering company (Sodexo group), serving B2B clients with managed on-site catering and meal delivery. Competes with Tout&Bon in the same corporate meal-delivery category with broader institutional reach.

Emerging players

• Uber Eats for Work: B2B corporate meal program from Uber Eats, providing companies with employee meal benefits and office delivery. Competes indirectly with Tout&Bon for corporate meal budgets, with stronger technology and app-based ordering infrastructure.
• Frichti: French-prepared meal delivery company (now part of Gorillas/HelloFresh ecosystem) historically serving both B2C and B2B with chef-prepared dishes. Comparable to Tout&Bon on prepared-meal production and quality, with stronger consumer-brand recognition.
• Deliveroo for Business: B2B meal delivery arm of Deliveroo, offering corporate lunch solutions across France. A newer, digital-first entrant competing with Tout&Bon's office meal-tray offering, but without the same fresh-cooked local-kitchen production model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toutetbon
• Facebookfacebook.com/toutetbon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tout & Bon