ACentral
ACentral (Agencia Central LLC) is a Coral Gables-based full-service advertising agency with offices in Bogotá and the Washington DC area. It delivers branding, web design, paid digital marketing, social media, and app development to enterprise clients across the United States and Latin America.
- Company typePrivate
- Founded2004
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ACentral does
ACentral (legal entity: Agencia Central LLC) is a privately held, full-service advertising and communications agency founded in 2004 and headquartered in Coral Gables, Florida, with additional offices in Bogotá, Colombia and Silver Spring, Maryland. The firm operates on a project-based professional services model, delivering integrated brand strategy and identity, UX/UI-driven web design and development, paid social and SEM media buying, social media strategy and content management, and mobile/web app development. Its primary customer base consists of mid-market and enterprise clients across financial services, healthcare/pharmaceutical, airlines, retail/mall, real estate, and non-profit/government verticals in the United States and Latin America; named accounts include LATAM Airlines, The Children's Trust (Miami-Dade County), Softigel by Procaps, ChapStick (Pfizer), Bancamía, Fiduciaria Bogotá, Palatino, Amarilo, MaxLiner, and Cerveza Colón. ACentral goes to market through a sales-led direct engagement motion anchored on its 'LET'S TALK' calls to action, supplemented by interactive logo cost and website cost calculators that act as mid-funnel lead qualification tools; delivery is project-based with quote-driven pricing across branding tiers (icon, wordmark, icon+wordmark with basic/advanced brand manual), website tiers (landing page, standard site, e-commerce with optional add-ons such as CRM integration and forums), and bespoke digital campaign and app builds. Quantified campaign outcomes across its case-study portfolio include 20M impressions and 265K clicks for a LATAM Airlines Google Ads SEM buy, 99% subscriber growth (to ~4,000/month) for The Children's Trust Book Club, 24K+ active followers for Bancamía, and a 10% lift in mall traffic and average spend for Palatino, indicating a track record of measurable client outcomes rather than purely output-based delivery.
ACentral firmographics
Firmographics- Name
- ACentral
- Legal name
- Agencia Central LLC
- Website
- https://acentral.co
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ACentral (Agencia Central LLC) is a Coral Gables-based full-service advertising agency with offices in Bogotá and the Washington DC area. It delivers branding, web design, paid digital marketing, social media, and app development to enterprise clients across the United States and Latin America.
- Ownership category
- akta.pro rank
Where ACentral is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ACentral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Branding: Brand strategy, brand identity, logo design, and brand manual development services. Custom project-based engagements typically involving concept sketching, brand elements, and customer satisfaction phases.
- Professional Services - Web Design & Development: Custom website design and development including UX/UI design, content creation, coding, testing, and launch. Services include landing pages, websites, and e-commerce platforms with additional functions like subscribers, calculators, reviews, forums, and CRM integration.
- Professional Services - Online Marketing: Paid social media campaigns (Facebook, Instagram, Google), SEM campaigns, display advertising, and interactive game applications for brand engagement.
- Professional Services - Social Media Marketing: Social media strategy development, content creation, audience research, and ongoing social media management across awareness, consideration, conversions, and retention stages.
- App Development: Mobile application development for specific client needs, such as the MaxLiner app for calculating resin and hardener quantities for pipe repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Logo Design - Icon |
| One time/ perpetual license | Pay-as-you-go | Logo Design - Wordmark |
| One time/ perpetual license | Pay-as-you-go | Logo Design - Icon + Wordmark |
| One time/ perpetual license | Pay-as-you-go | Website - Landing Page |
| One time/ perpetual license | Pay-as-you-go | Website - Standard Website |
| One time/ perpetual license | Pay-as-you-go | Website - E-commerce |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ACentral product offering
Product offeringCore offering
ACentral is an independent full-service advertising agency that designs and delivers brand strategy, custom websites, online and social media marketing campaigns, and mobile applications for enterprise and mid-market clients. Engagements are project-based and include concept development, creative production, paid media execution, and digital build/launch across web and app channels. The agency also operates lead-generation cost calculators to scope logo and website projects for prospective clients.
Product overview
ACentral is a full-service advertising agency offering an integrated portfolio of branding, marketing, and digital services. The core service offerings include Brand Strategy & Identity, Web Design & Development, Online Marketing, Social Media Marketing, and App Building, complemented by interactive cost estimation tools (Logo Cost Calculator and Website Cost Calculator). These services work together as a unified agency offering, with the company also showcasing extensive case studies demonstrating work across sectors including healthcare (The Children's Trust, ChapStick), finance (Fiduciaria Bogotá, Bancamía), aviation (LATAM Airlines), real estate (Amarilo, Palatino), manufacturing (Softigel, MaxLiner), consumer goods (Colón Beer), and media/entertainment (Los Viejos movie). The agency operates across three offices in Miami, Bogotá, and Washington DC, serving clients throughout Latin America and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Identity
Quantifiable outcome
- 99% subscriber growth to 4000/month for The Children's Trust Book Club
- +4 more outcomes
Companies that use ACentral
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles1 record
ACentral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACentral partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
ACentral competitors and assessment
Company assessmentDirect peers
- Droga5: Independently operated creative agency (part of Accenture Song) known for brand, advertising, and digital work for major brands. Comparable to ACentral in independent creative DNA and full-stack brand-to-digital capability for enterprise clients.
- Dieste: US-based Hispanic marketing agency (now part of Havas) serving Fortune 500 brands across the Americas. Direct comparable to ACentral in Hispanic-market positioning and integrated creative/digital services.
- Alma: Independent multicultural creative agency headquartered in Miami serving major brands across the Americas. Comparable to ACentral in independent ownership, Miami base, and end-to-end brand-to-digital offering for enterprise clients.
- Pereira O'Dell: Independent creative and advertising agency with offices in San Francisco and New York. Comparable to ACentral as an independently owned, creatively-led shop offering brand, digital, and campaign services to enterprise clients.
- Anomaly: Independent creative agency with US and global offices serving major consumer and enterprise brands. Comparable to ACentral in independent ownership model and full-service creative, digital, and brand strategy offering.
- Terán\TBWA: Miami-based creative agency affiliated with the TBWA network, serving brands across the US and LatAm. Direct comparable in Miami hub positioning and integrated brand and digital services for regional and global clients.
- Republica Havas: Miami-based independent agency focused on Hispanic and multicultural marketing for enterprise brands. Closest comparable in geography (Miami), positioning (independent multicultural), and service mix (creative, digital, content) to ACentral.
Broad incumbents
- Interbrand: Global brand consulting and design firm. Comparable to ACentral's brand strategy and identity offering but at significantly greater scale, broader geographic footprint, and deeper enterprise client base.
- Ogilvy: Global advertising and marketing network with strong LatAm presence (including Ogilvy Colombia). Comparable to ACentral's integrated creative, digital, and social services but at network scale with much larger client rosters.
Regional players
- MullenLowe SSP3: Bogotá-headquartered creative agency within the MullenLowe global network, focused on Colombia and the Andean region. Comparable to ACentral's Bogotá office and Colombia-market enterprise client work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ACentral social profiles
Digital presenceACentral financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACentral leadership team
Management profileNumber of profiles
Profiles6 records
ACentral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACentral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACentral
What does ACentral do?
ACentral is an independent full-service advertising agency that designs and delivers brand strategy, custom websites, online and social media marketing campaigns, and mobile applications for enterprise and mid-market clients. Engagements are project-based and include concept development, creative production, paid media execution, and digital build/launch across web and app channels. The agency also operates lead-generation cost calculators to scope logo and website projects for prospective clients.
Is ACentral a public or private company?
ACentral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ACentral founded?
ACentral was founded in 2004. It employs 11 to 50 people.
Where is ACentral based?
ACentral is headquartered in Miami, United States, in the North America region.
How does ACentral make money?
Five revenue lines are on record. Professional Services - Branding is the primary driver. The others are professional Services - Web Design & Development, professional Services - Online Marketing, professional Services - Social Media Marketing and app Development.
Who are ACentral's main competitors?
Direct peers on record are Droga5, Dieste, Alma, Pereira O'Dell, Anomaly, Terán\TBWA and Republica Havas. Broad incumbents are Interbrand and Ogilvy. MullenLowe SSP3 is listed as a regional player.
Does ACentral have an API?
No public API is recorded for ACentral.