Integrity Pumps and Engineering

What Integrity Pumps and Engineering does

Integrity Pumps and Engineering is a family-owned and operated industrial pump sales and service company based in Unanderra, an industrial suburb of Wollongong in New South Wales, Australia. Founded in 2004 by Peter Smith, a former coal miner, the firm operates as the sole authorized distributor of Wilden Air Operated Double Diaphragm (AODD) pumps for NSW and ACT, a leading distributor for Japan's Tsurumi, and an Authorised Partner for Denmark's Grundfos, giving it a diversified multi-OEM product portfolio across pneumatic and submersible pump categories. Its customer base spans primary verticals of Mining, Municipal, Industrial, and Food & Beverage, with secondary verticals in Civil, Marine, and Manufacturing across NSW, ACT, and other East Coast regions of Australia.

The company's offerings are organized around three pillars: equipment distribution (new boxed products across Wilden, Tsurumi, and Grundfos ranges including Pro-Flo Shift, sewage and corrosion-resistant submersibles, and dosing/booster systems), aftermarket parts (Wilden diaphragms, repair kits, and strategic spares stocking), and professional services (back-to-base overhaul, on-site removal and installation, laser alignment, testing and commissioning, and a fabrication division for custom frames, skids, trolleys and cages). Underpinning the services is a two-facility workshop footprint exceeding 2,000m2 with in-house welding, machining, lathe work, sandblasting, mechanical seal lapping, an AT800 parts cleaning washer, and a fully ducted paint booth, complemented by a fleet of three service trucks and utility vehicles supporting local Illawarra and Sydney regions.

Commercially, Integrity operates a sales-led go-to-market with regional account managers covering NSW, ACT, and East Coast Australia, supplemented by a channel partner network for Wilden resellers. Pricing is quote-based and not publicly disclosed. Revenue is generated via one-time equipment sales and recurring aftermarket parts, plus professional services for service, repair, and custom fabrication. Owner-directors Peter Smith and Chris Smith lead the business alongside a Smith family member handling administration and procurement, with a 11-50 headcount organization supported by qualified Fitters, Machinists, and application-specific technical specialists serving trade customers such as Tradewise Group.

Name

Integrity Pumps and Engineering

Legal name

Integrity Pumps and Engineering

Website

https://integritypumps.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Pumps and Engineering is a family-owned, Wollongong-based industrial pump distributor and service provider, holding sole Wilden AODD distributorship for NSW/ACT alongside Tsurumi and Grundfos partnerships, serving mining, municipal, industrial and F&B customers across Australia's East Coast with sales, aftermarket parts, repair, and custom fabrication.

Ownership category

akta.pro rank

Product category

Industrial Pumps

NAICS

Pump and Compressor Manufacturing (33391), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Positive Displacement Pumps (IMAHANAB), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG)

Keywords

• Industrial pump distribution
• AODD diaphragm pumps
• Submersible pump sales
• Pump repair services
• Custom pump fabrication

Headquarters

HQ city

Unanderra

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Pump Sales: Sales of new pumps including Wilden AODD pumps (sole authorised distributor for NSW/ACT), Tsurumi submersible pumps, Grundfos pumps, and other pump brands. Includes both boxed product and tailored solutions at competitive pricing through OEM partnerships.
2. Aftermarket Parts and Spares: Stocking and supplying spares including Wilden repair kits, diaphragms (rubber, thermoplastic, PTFE, Ultra-Flex), air and wet service kits. Strategic stock holding for specific customer operational needs.
3. Pump Service and Repair: Back to base overhaul, on-site removal and installation, laser alignment, general testing and commissioning. Repair of rotating and pneumatic assets by qualified Fitters and Machinists.
4. Custom Solutions and Fabrication: Custom manufacturing of pump frames, skids, trolleys and cages. Surface reclamation and specialized machining of parts or applying coatings. Restoration of existing frames, skids and fittings.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Integrity Pumps and Engineering distributes and services industrial pumps from three core brands — Wilden (Air Operated Double Diaphragm pumps), Tsurumi (submersible dewatering, mining, sewerage and wastewater pumps) and Grundfos (end-suction, multistage, dosing, booster and borehole pumps). The company supplies new pumps and aftermarket spares, and provides in-house pump repair, overhauls, on-site installation, laser alignment, custom fabrication of frames/skids/trolleys, and transportation via a service fleet across NSW, ACT and the East Coast of Australia.

Product overview

Integrity Pumps and Engineering is a family-owned pump sales and service company serving NSW, ACT and the East Coast of Australia. The company operates as an authorized distributor for three core pump brands: Wilden (Air Operated Double Diaphragm pumps including Pro-Flo Shift, Pro-Flo, and Specialty Series), Tsurumi (Japanese submersible pumps for dewatering, mining, construction, sewerage, and wastewater), and Grundfos (Danish pumps including CM/CME, CR, Hydro Booster Systems, SP borehole pumps, and MGE motors). Beyond distribution, the company provides comprehensive services including pump sales and technical support, back-to-base overhaul and on-site repair, in-house fabrication for custom frames and skids, and transportation. The portfolio also includes aftermarket parts such as Wilden diaphragms, repair kits, and accessories. With facilities in Unanderra (Wollongong), the company combines product distribution with workshop capabilities for rotating and pneumatic equipment repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilden Pro-Flo Shift Series AODD Pumps Air Operated Double Diaphragm (AODD) pumps featuring industry-leading air valves, up to 60% energy savings and 34% greater flow rates versus competitive technologies. Sold to industrial, mining, municipal, food and beverage, and chemical customers across NSW and ACT.
• Wilden Pro-Flo and Specialty Series AODD Pumps Industry workhorse AODD pumps (Pro-Flo Series) dependable for over 20 years, plus application-specific Specialty Series AODD pumps for niche markets and applications such as chemical, mining and process industries.
• Wilden Diaphragms and Accessories Pump diaphragms in rubber, thermoplastic, PTFE and Ultra-Flex materials including patented Chem-Fuse and Pure-Fuse Integral Piston Diaphragms, plus Equalizer Surge Dampeners, Drum Pump Kits, and installation frames/trolleys.
• Tsurumi Submersible Dewatering and Mining Pumps Residue drainage pumps draining water to 1mm, general dewatering/construction pumps for light slurries, and heavy-duty mining/construction submersible pumps (3-phase, 415V and 1,000V) for dewatering, high head, high flow, abrasive and corrosive applications.
• Tsurumi Sewerage, Wastewater and Corrosion-Resistant Pumps Submersible sewerage/wastewater pumps with channel, vortex, grinder and cutter impellers for stormwater, sewage and industrial applications, plus corrosion-resistant pumps in resin, stainless steel, titanium and seawater-resistant cast iron for marine/corrosive environments, plus wastewater treatment equipment (aerators, mixers, scum skimmers, decanters, dehydrators, bar screens).
• Grundfos Centrifugal and Multistage Pumps CM/CME horizontal end-suction pumps, CR/CRE/CRI/CRIE/CRN/CRNE vertical multistage centrifugal pumps in cast iron and stainless steel, NB/NBE/NBG/NBGE and NK/NKE/NKG/NKGE end-suction pumps to ISO 2858, TP/TPE in-line centrifugal pumps for heating/cooling/district energy, and MTB/MTBE close-coupled pumps.
• Grundfos Dosing, Booster, Borehole and Drainage Pumps DD/DM digital and mechanical dosing pumps for high precision chemical dosing, Hydro Booster Systems and Hydro Solo-E constant-pressure boosters, SP submersible borehole pumps (4–10 inch, 0.37–250 kW) for groundwater, DP/DW/EF/KP/KW/S/SE/SEG/SL submersible pumps for drainage and dry mount, and UNILIFT AP/KP compact stainless-steel grey water pumps.
• Pump Service and Repair Back-to-base overhaul, on-site removal and installation, laser alignment, general testing and commissioning for rotating and pneumatic assets, performed by qualified Fitters and Machinists. Available across local Illawarra and Sydney regions with a fleet of service vehicles.
• Custom Pump Fabrication Services Custom manufacturing and restoration of pump frames, skids, trolleys and cages plus specialised machining and surface reclamation of parts, using in-house welding, boring, grinding, drilling, pressing and lathe machining, sand blasting, mechanical seal lapping, parts washing and a fully ducted paint booth.

Quantifiable outcome

• Up to 60% energy savings with Wilden Pro-Flo SHIFT Series pumps compared to competitive technologies
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• WildencoreChannel Partner/ Reseller/ DistributorIntegrity Pumps is the sole authorised distributor of Wilden Air Operated Double Diaphragm (AODD) pumps for NSW and ACT. They deal with end users across Mining, Municipal, F&B, Heavy industry and light commercial industries. The company also supports a strong re-seller network with product supply, timely service and competitive pricing.
• TsurumicoreChannel Partner/ Reseller/ DistributorIntegrity Pumps and Engineering is a proud leading Distributor for Tsurumi Australia. The partnership brings a top quality Japanese brand backed by a high level of aftermarket, technical sales and service support. Tsurumi is a Global Leading Pump Manufacturer with over 90 years experience producing high quality, reliable products that are 'Built to Work'.
• GrundfoscoreChannel Partner/ Reseller/ DistributorAs an Authorised Partner of Grundfos, Integrity Pumps has competitive pricing and fingertip access to the diverse product portfolio and online systems. With in-house sales and service expertise, they are well set up to support this household name in the pumping industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• KSB: Global pump and valve manufacturer with established Australian sales and service network serving mining, water, and industrial markets. Broad incumbent — directly competes with Grundfos/Tsurumi products Integrity distributes but operates at much larger scale and with broader product breadth.
• Xylem: Global water technology major (including Flygt and Wedeco brands) manufacturing pumps and providing direct service across Australia. Broad incumbent — overlaps Integrity's submersible, dewatering, and municipal product portfolio but at vastly larger scale and via direct sales rather than authorised distribution.
• Flowserve: Major global manufacturer of pumps, seals, and valves with Australian operations serving mining, chemical, and power customers. Broad incumbent — overlaps with Integrity's rotating equipment service offering and competes for similar industrial and mining customers in Australia.
• Weir Group: Global mining-focused engineered pumps and dewatering solutions provider with significant Australian presence. Broad incumbent — directly relevant because mining is a primary vertical for Integrity, and Weir competes for the same dewatering and slurry pump capex across Australian mining customers.
• Franklin Electric: Global manufacturer of water and fuel pumping systems with Australian distribution serving industrial, municipal, and agricultural customers. Broad incumbent — competes with Grundfos submersible/borehole product lines that Integrity distributes and offers direct sales/service that overlap with Integrity's installed base support model.
• Sulzer: Swiss-headquartered global pump manufacturer and service provider with Australian operations serving industrial, mining, and water customers. Broad incumbent because it competes with Integrity in centrifugal and process pump sales while also offering service capabilities that overlap with Integrity's workshop.

Direct peers

• CD Pumps International: Australian-headquartered pump manufacturer and distributor with strong presence in industrial, mining, and dewatering applications. Direct peer because it competes with Integrity's submersible and process pump offerings while operating overlapping sales and service coverage in Australia.
• Pump Solutions Australia: Australian pump distributor supplying industrial, mining, and municipal customers with multi-brand pump portfolios and aftermarket service support. Direct peer due to similar multi-OEM authorised distributor structure and emphasis on technical service across the same customer verticals.
• Total Pumps & Equipment: Australian pump sales, service, and repair specialist distributing multiple leading pump brands to industrial, mining, and municipal customers. Direct peer given its parallel authorised-distributor-plus-workshop model and overlapping end markets with Integrity.
• Hydro Innovations: Australian specialist pump and fluid handling distributor focused on dosing, chemical metering, and process pumping for municipal and industrial customers. Direct peer because it operates the same authorised-distributor-plus-technical-service model serving overlapping mining, water, and industrial verticals across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Pumps and Engineering