What Sportsensor does

Sportsensor is a privately-held sports technology company founded in 2018 and headquartered in Buenos Aires, Argentina, that designs and sells wireless training equipment for sports clubs, teams, and individual athletes. Its product portfolio consists of two core hardware systems — ProPanel (portable panels with RGB LEDs and vibration sensors that detect ball contact) and ProGoal (a kit of up to six wireless RGB LED goals) — both controlled through the Sportsensor Control mobile and tablet application (iOS/Android), which manages predefined or customized workouts and tracks per-player and per-team statistics. The hardware is complemented by Sportsensor APD (Analytics Performance Dashboard), a cloud-based platform that synchronizes with the Control app to store workout data and generate historical performance databases for longitudinal analysis.\n\nThe company generates revenue through two streams: one-time hardware sales of ProPanel and ProGoal kits, and recurring subscription access to the Sportsensor APD cloud analytics platform. Distribution is direct-to-customer via the company's own e-commerce storefront at sportsensor.net, with no third-party resellers disclosed. Marketing is limited to the company website (bilingual English/Spanish) and an email newsletter. The company serves a mixed customer base spanning professional and amateur sports clubs and individual athletes, with a stated go-to-market motion of product-led growth supported by self-serve app configuration and cloud-based analytics for retention. The team is small (1–10 employees), no funding rounds, M&A activity, leadership changes, or named enterprise customers are disclosed in the available data.

Name

Sportsensor

Website

https://sportsensor.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportsensor is an Argentine sports technology company that designs wireless RGB LED training equipment (ProPanel and ProGoal) controlled via a mobile app and cloud analytics dashboard, sold direct to sports clubs, teams, and individual athletes for skill, reaction, and performance training.

Ownership category

akta.pro rank

Product category

Sports Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports training technology
• Wireless training hardware
• Performance analytics platform
• Sensor-based training equipment
• Athlete skill development

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales (ProPanel, ProGoal): Sale of wireless training hardware systems including ProPanel (training panels) and ProGoal (training goals) kits. One-time hardware purchase model.
2. Cloud Analytics Subscription: Subscription-based access to Sportsensor Analytics Performance Dashboard (APD) for cloud-based performance data storage, historical analysis, and team comparison tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sportsensor designs and sells wireless sports training hardware (ProPanel and ProGoal systems with RGB LEDs and vibration sensors) paired with a mobile control app (Sportsensor Control) and a cloud-based analytics platform (Sportsensor APD). The integrated offering enables clubs and individual players to simulate real game situations and track technique, speed, peripheral vision, reaction time, and motor coordination.

Product overview

Sportsensor develops a portfolio of sports training technology products consisting of ProPanel (wireless training panels with RGB LEDs and vibration-based ball detection) and ProGoal (wireless training goals with RGB LEDs), both managed through the Sportsensor Control mobile/tablet application. The system is complemented by the Sportsensor APD (Analytics Performance Dashboard), a cloud-based analytics platform that synchronizes with the Control app to store workout data, generate historical databases, and enable performance analysis and progress tracking for individual players and teams.

Differentiator

Problem solved

Functional benefit

Products and services

• ProPanel Wireless training panels with RGB LEDs and vibration sensors that detect successful and unsuccessful ball contact. Portable, controlled via the Sportsensor Control mobile/tablet app, and used to train technique, peripheral vision, reaction time, speed, and agility for clubs, teams, and individual players.
• ProGoal Wireless training system comprising a kit of up to 6 small RGB LED goals, controlled via the Sportsensor Control app. Supports removable goals for varied exercises and is used to improve team work and individual skills including technique, motor coordination, visual cognitive processing, reaction/response time, and speed/agility.
• Sportsensor APD (Analytics Performance Dashboard) Cloud-based analytics platform that synchronizes with Sportsensor Control accounts to instantly store workout data and generate historical databases. Provides tools to analyze, compare, and measure progress of individual players and teams over time, delivered as a subscription-based service.

Quantifiable outcome

• Improvement in technique, speed, and peripheral vision through structured training

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BlazePod: BlazePod makes app-connected RGB LED training pods for reaction, speed, and cognitive drills—the closest direct analog to Sportsensor's ProPanel/ProGoal concept of app-controlled LED training hardware.
• SmartGoals: SmartGoals designs app-connected training goals and targets for soccer and other team sports, directly comparable to Sportsensor's ProGoal wireless training system of small, app-controlled LED goals.
• PlaySight Interactive: PlaySight combines connected cameras and AI analytics for courts and fields, addressing the same core need as Sportsensor's APD: turning real training sessions into structured, comparable performance data for athletes and teams.
• DribbleUp: DribbleUp sells a smart soccer ball with a companion app that tracks touches and technique, sharing Sportsensor's DNA of consumer-priced smart training hardware plus a mobile performance app.
• Flicktek: Flicktek produces smart soccer training wearables and connected equipment that capture technique and performance data, overlapping directly with Sportsensor's ball-contact sensing and analytics for soccer teams.

Broad incumbents

• Polar Electro: Polar is a long-established sports wearables and analytics brand for athletes and teams, representing the broader incumbent category of integrated hardware-plus-cloud performance platforms Sportsensor competes with.
• Catapult Sports: Catapult is a publicly-listed leader in wearable athlete tracking and team performance analytics, serving as the dominant incumbent in the broader sports performance data category Sportsensor targets.
• SKLZ: SKLZ is a broad, established brand in consumer and team athletic training equipment (agility, reaction, speed), serving as a mass-market reference point for Sportsensor's sport-specific training aids.
• Kinexon: Kinexon provides UWB-based real-time player and ball tracking for team sports, overlapping with Sportsensor's wireless sensor hardware and cloud analytics approach at a much larger enterprise scale.
• STATSports: STATSports is a leading provider of GPS-based athlete monitoring pods and team dashboards, the closest incumbent in the integrated wearable-plus-cloud-analytics space Sportsensor occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sportsensor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsensor