the directors
the directors GmbH is a Stuttgart-based event production studio founded in 1996 that creates custom corporate event shows and creative services (media, music, artists, set design, coaching) for European industrial enterprises, mid-market firms, and event agencies.
- Company typePrivate
- Founded1996
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What the directors does
the directors GmbH is a Stuttgart-based creative studio founded in 1996 that designs, directs, and produces custom corporate event shows and accompanying creative services for enterprise clients across Europe. The company's core offering is end-to-end event production — combining directors, choreographers, lighting designers, and media designers working in an integrated fashion — covering conferences, galas, trade shows, product launches, award ceremonies, and opening ceremonies. Beyond full show production, it sells modular creative services including image film and product video production, presentation redesign, music composition (with contractual access to the world's largest music archives), artist booking across dance/acrobatic/musical/comedic disciplines, moderation, set design (Szenografie), stage direction, show calling, and stage coaching for executives. Differentiating technical components include the in-house integrated production team, music archive licensing partnerships, and a curated artist and moderator network.
The firm generates revenue exclusively through bespoke project-based engagements, each individually scoped and priced based on creative complexity, artist involvement, technical requirements, and production scale; no public pricing tiers or standardized packages exist. The go-to-market motion is direct enterprise field sales targeting large global industrial companies (Porsche, HP, Deutsche Telekom, Mercedes Benz, Siemens, Exxon Mobil, Schindler), the German Mittelstand, and event/marketing agencies that subcontract specialized production work. Distribution is entirely direct, with the company's website portfolio and named client roster functioning as primary marketing assets. The company is privately held and founder-controlled, with Jürgen Hörner serving as sole managing director (Geschäftsführer); no institutional investors, parent company, funding history, acquisitions, or public market activity is documented.
the directors firmographics
Firmographics- Name
- the directors
- Legal name
- the directors GmbH
- Website
- https://the-directors.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- the directors GmbH is a Stuttgart-based event production studio founded in 1996 that creates custom corporate event shows and creative services (media, music, artists, set design, coaching) for European industrial enterprises, mid-market firms, and event agencies.
- Ownership category
- akta.pro rank
the directors industry classification
Industry- Product category
- Event Production Services
- NAICS
- Convention and Trade Show Organizers (56192), Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where the directors is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
the directors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Production Services: Custom event show creation and production services for corporate conferences, galas, trade shows, product launches, and award ceremonies. Revenue is generated through project-based engagements with individualized scoping and pricing based on complexity, scale, and creative requirements.
- Creative Services: Partial support services including media production (image films, product videos, animations), presentations, music composition, artist booking, moderation, and stage coaching. These can be engaged independently or as part of full event production.
- Set Design and Szenografie: Set design and spatial orchestration services using theatrical techniques to enhance event messaging impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
the directors product offering
Product offeringCore offering
the directors creates and produces customized event shows for corporate conferences, galas, trade shows, product launches, and award ceremonies. The company combines directors, choreographers, lighting designers, and media designers to deliver end-to-end show production, and also offers partial creative support services including media production (image films, product videos, animations), presentation design, music composition, artist booking, moderation, set design/scenography, and stage coaching.
Product overview
the directors is an event production company offering a comprehensive suite of creative services for corporate events including conferences, galas, exhibition shows, awards ceremonies, product launches, and opening ceremonies. The company provides both full-service event production (media, presentation, music, artists, show production, set design, staging, direction, and stage coaching) and partial support for specific creative needs. Founded over 20 years ago, the company serves global industrial companies, small and medium enterprises, and event/marketing agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Services
Companies that use the directors
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
the directors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
the directors partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
the directors competitors and assessment
Company assessmentDirect peers
- Vok Dams: German full-service event agency headquartered in Paderborn that designs and produces corporate events, live shows, and brand experiences — directly comparable to the directors in scope (corporate events for German industrial clients) and geography (DACH).
- Production Resource Group (PRG): Global provider of event technology, lighting, staging, and technical production services — directly comparable to the directors' technical event production capabilities (staging, lighting, sound, crew) at substantially larger scale.
- marbet Marion & Bettina Würth: Würth Group subsidiary specialized in live communication, corporate events, and trade-show presentations — directly comparable to the directors in delivering DACH corporate event production with integrated creative services (and incidentally a documented related-party client of the directors).
- Insglück Gesellschaft für Markeninszenierung: Berlin-based live communication and brand experience agency producing corporate events, trade fair presentations, and staged shows — comparable to the directors in delivering integrated creative event production for enterprise clients in Germany.
- Jack Morton Worldwide: Global brand experience agency producing experiential events, conferences, and staged shows for major B2B brands — directly comparable service offering (corporate event production with integrated creative direction) at broader international scale.
- MKG: New York-based experiential marketing agency producing brand experiences, live events, and corporate shows for enterprise clients — comparable creative-production approach with integrated direction, design, and content.
- Sparks: Global brand experience and event agency producing corporate experiences, conferences, and staged shows — directly comparable in service mix (creative direction, staging, integrated production) targeting enterprise B2B clients.
- BBDO Live: Experiential and event marketing arm of the BBDO global advertising network producing corporate events, brand activations, and live shows — comparable to the directors in creative event production for enterprise clients, with broader network resources.
Broad incumbents
- George P. Johnson Experience Marketing: Largest dedicated experiential marketing agency globally, focused on corporate events, product launches, and trade-show experiences — directly comparable to the directors' core service mix while serving a much broader international client base.
- MCI Group: Global meetings, events, and association management group with strong DACH operations (MCI Schweiz AG is a documented client of the directors) — competes with the directors for corporate conferences and trade-show productions while also operating at a much larger scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
the directors financial estimates
Financial estimateRevenue estimate
Valuation estimate
the directors leadership team
Management profileNumber of profiles
Profiles1 record
the directors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the directors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the directors
What does the directors do?
the directors creates and produces customized event shows for corporate conferences, galas, trade shows, product launches, and award ceremonies. The company combines directors, choreographers, lighting designers, and media designers to deliver end-to-end show production, and also offers partial creative support services including media production (image films, product videos, animations), presentation design, music composition, artist booking, moderation, set design/scenography, and stage coaching.
Is the directors a public or private company?
the directors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the directors founded?
the directors was founded in 1996. It employs 1 to 10 people.
Where is the directors based?
the directors is headquartered in Stuttgart, Germany, in the Europe region.
How does the directors make money?
Three revenue lines are on record. Event Production Services are the primary driver. The others are creative Services and set Design and Szenografie.
Who are the directors's main competitors?
Direct peers on record are Vok Dams, Production Resource Group (PRG), marbet Marion & Bettina Würth, Insglück Gesellschaft für Markeninszenierung, Jack Morton Worldwide, MKG, Sparks and BBDO Live. Broad incumbents are George P. Johnson Experience Marketing and MCI Group.
Does the directors have an API?
No public API is recorded for the directors.
What industry is the directors in?
the directors's product category is Event Production Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging). Its NAICS code is 56192 and its SIC code is 7812.