Hertz

What Hertz does

Hertz Singapore is a local operating entity providing car rental and fleet mobility services in Singapore, functioning as part of the Hertz Global Holdings group (NYSE: HTZ). The company offers four core service lines: daily car rentals (sedans, SUVs, MPVs, sports cars, luxury sedans, convertibles, and hatchbacks at $180–$295/day), monthly car rentals with terms from 1 month to 2 years featuring guaranteed models and all-inclusive insurance/maintenance/roadside packages, corporate fleet solutions including long-term leasing (3–7 years) and global reservations via the Hertz TACO network, and premium chauffeur and limousine services for airport transfers, corporate events, weddings, and special occasions. The Signature Collection provides a premium vehicle tier targeting executive and luxury customers.

The company operates from a headquarters at 50 Ubi Avenue 3 #01-02 Frontier Singapore 408866 and reaches customers through direct digital channels including hertzsingapore.com (online booking), WhatsApp, email, and phone support. Its go-to-market combines direct-to-consumer self-service booking for individuals with a dedicated enterprise field sales team handling corporate accounts. The primary differentiator is brand affiliation with the global Hertz network, providing corporate clients access to 10,000+ locations worldwide through a single TACO number — a structural advantage unavailable to purely local Singapore competitors. The business generates revenue through a mix of transactional daily rentals, recurring monthly subscriptions, multi-year corporate leases, and one-time chauffeur service bookings.

There is no disclosed proprietary technology platform, AI/ML capability, mobile application, or API offering. No financial figures (revenue, headcount, funding) are publicly available for the Singapore entity specifically. The company operates as a franchise or operating subsidiary within the broader Hertz corporate structure, with ownership and local shareholder details not disclosed.

Name

Hertz

Legal name

Hertz Singapore

Website

https://hertzsingapore.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Hertz Singapore is a car rental and fleet mobility operator serving individual consumers, corporate clients, and chauffeur service customers in Singapore. It is a local operating entity of Hertz Global Holdings, offering daily rentals, monthly subscriptions, corporate fleet leasing, and premium chauffeur services under the global Hertz brand.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Limousine Service (485320)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Luxury Sedan & Executive Car Rentals (THADAMAB), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Car rental services
• Vehicle leasing
• Corporate fleet management
• Chauffeur services
• Monthly car rentals

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Short-Term Daily Car Rentals: Daily and weekly car rentals with flexible rental periods for individual consumers and tourists. Vehicles include sedans, SUVs, MPVs, sports cars, convertibles, and hatchbacks.
2. Monthly Car Rentals: Long-term rentals from 1 month to 2 years with guaranteed models and all-inclusive pricing including insurance, maintenance, and roadside assistance.
3. Corporate Fleet Solutions: Corporate mobility and fleet solutions including short-term rentals, monthly rentals, long-term leasing (3-7 years), and global reservations with corporate discounts and consolidated billing.
4. Chauffeur Services: Premium chauffeur-driven services including airport transfers, corporate events, weddings, special occasions, and hourly/daily chauffeur hire across Singapore.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hertz Singapore is a car rental and vehicle leasing provider offering daily car rentals (sedans, SUVs, MPVs, sports cars, luxury vehicles), monthly and long-term rentals from 1 month to 2 years, corporate fleet solutions with leasing terms of 3-7 years, and professional chauffeur-driven limousine services for airport transfers, corporate events, weddings, and city rides across Singapore. The business leverages the global Hertz network (10,000+ locations) for international corporate clients through a unified TACO reservation number.

Product overview

Hertz Singapore operates a car rental platform offering daily and monthly car rentals, corporate fleet solutions, and chauffeur services. The core offerings include Daily Car Rentals for short-term needs, Monthly Car Rentals (1 month to 2 years) with guaranteed models and all-inclusive packages, Corporate Fleet Solutions with long-term leasing (3-7 years) and global TACO access, and Chauffeur & Limousine Services for airport transfers, corporate events, and special occasions. The Signature Collection provides premium vehicles including luxury sedans and high-performance SUVs. Vehicle categories span SUV, MPV, Sports, Sedan, Luxury Sedan, Cabriolet, and Hatchback types. Short-term rentals feature specific models like Nissan Serena e-Power, Mercedes GLB180 Progressive, Mercedes GLA180, Audi A5, and Mercedes E200 Avantgarde.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Car Rentals On-demand car rental service offering sedans, SUVs, MPVs, sports cars, luxury sedans, convertibles, and hatchbacks for daily and weekly use with flexible rental periods and easy online booking. Targeted at individual consumers, tourists, and businesses needing short-term transportation.
• Monthly Car Rentals Long-term car rental service spanning 1 month to 2 years with guaranteed vehicle models, all-inclusive pricing covering insurance, maintenance, and round-the-clock roadside assistance. Targeted at individuals and businesses needing extended vehicle access without ownership commitment.
• Corporate Fleet Solutions Enterprise mobility solution offering scalable fleet management, global reservations with TACO number access to 10,000+ locations, consolidated billing, and long-term leasing (3-7 years) with customizable maintenance packages. Targeted at corporate entities requiring fleet mobility, employee transportation, and business travel solutions.
• Chauffeur & Limousine Services Professional chauffeur-driven limousine services including airport transfers, corporate events, weddings, special occasions, and hourly/daily chauffeur hire with a fleet of luxury vehicles and island-wide coverage. Targeted at executives, event organizers, and individuals seeking premium transportation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Budget Rent a Car Singapore: Budget is a sister brand to Avis and competes directly with Hertz in the value and mid-tier daily/monthly rental segment in Singapore with overlapping customer bases.
• Sixt Singapore: Sixt operates premium daily and long-term rentals in Singapore with a fleet mix comparable to Hertz's Signature Collection and corporate offerings.
• ComfortDelGro: ComfortDelGro is a major Singapore-based transport group with limousine and chauffeur services, competing directly with Hertz Singapore's chauffeur and airport transfer offerings.
• Enterprise Rent-A-Car Singapore: Enterprise is a global direct competitor focused heavily on corporate fleet and replacement rentals, overlapping directly with Hertz Singapore's enterprise mobility solutions.
• Avis Singapore: Avis is a direct global competitor to Hertz, operating a parallel fleet of daily, monthly, and corporate rentals in Singapore with comparable vehicle mix and brand positioning.
• Europcar Singapore: Europcar provides daily, weekly, and monthly rentals in Singapore and competes directly with Hertz across leisure and corporate customer segments.

Emerging players

• BlueSG: BlueSG operates Singapore's largest car-sharing network with electric vehicles, competing for short-trip urban demand that historically went to Hertz daily rentals.
• Tribecar: Tribecar is a Singapore-based peer-to-peer car sharing platform that competes with Hertz in the short-duration urban mobility segment, particularly with budget-conscious consumers.

Broad incumbents

• Grab: Grab is a broad incumbent in Singapore mobility offering ride-hailing, car rentals (GrabRentals), and corporate transport, competing for the same trip-level demand that feeds Hertz's daily and chauffeur segments.

Regional players

• Drive.sg: Drive.sg is a Singapore-focused online car rental marketplace aggregating multiple local operators, competing with Hertz on price discovery and short-term booking convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz