What Tribecar does

Tribecar Pte. Ltd. is a Singapore-based, privately held car-sharing platform founded in 2016 that operates a fleet of over 1,500 vehicles accessible on an hourly basis from neighborhood pickup points concentrated near MRT stations. The platform runs entirely through a web app and mobile app (iOS and Android), enabling self-serve booking, remote vehicle unlock, and trip management without physical retail or counter service. Tribecar's core technology stack centers on its in-vehicle hardware — the Tribecar Onboard Computer, in-car cameras, USB chargers, and anti-tampering systems — paired with telematics that underpin usage tracking, Z10 commercial insurance provisioning, and platform-fee billing. Following the March 2022 acquisition of Car Club (Singapore's first car-sharing operator, founded 1997), the combined fleet grew past 1,400 vehicles and Tribecar became the largest car-sharing platform in Singapore.

The company's revenue model is multi-stream and predominantly usage-based. Core hourly rentals start at S$0.55/hour with no membership fees and no hidden costs; tiered platform fees range from S$1.31 to S$3.92+ per booking (inclusive of 9% GST). Ancillary revenue comes from a monthly Subscription Plan (2-hour weekday usage with promotional multi-month extensions), mileage-based charging for Car Club vehicles, plus add-on modules including TribeShield (collision damage waiver), Personal Accident Insurance, Season Pass loyalty benefits, TribeTravels (attraction-ticket bundling), Lease A Car (vehicle leasing), TribeShare (peer-to-peer car sharing), and Tribebike/Gogoro EV motorcycles. Customer segments span individual leisure consumers, private hire vehicle drivers using Grab/Gojek (served via the Rent & Earn program with Z10 commercial insurance), cross-border travelers driving into West Malaysia, delivery riders, and new drivers under 23 / with under 2 years' experience (subject to a 30% surcharge). Distribution is fully digital — self-serve web and app with zero physical retail footprint — and customer acquisition leans on app stores, an active Facebook presence, and word-of-mouth. Geographic scope is Singapore-dominant with permitted cross-border usage into Peninsular Malaysia up to Kuala Lumpur/Kuantan; the company has stated intent to extend car-sharing technology to regional Southeast Asian businesses.

Name

Tribecar

Legal name

Tribecar Pte. Ltd.

Website

https://tribecar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Tribecar is a Singapore-based, self-serve car-sharing platform operating 1,500+ vehicles across neighborhood pickup points, serving individual consumers, private hire drivers, cross-border travelers to Malaysia, and motorcycle users via hourly rentals and add-on modules.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industry

Peer-to-Peer (P2P) Carsharing (TLAFAMAC)

Keywords

• Car sharing platform
• Hourly vehicle rental
• Peer-to-peer car sharing
• Private hire vehicle rental
• Community car sharing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hourly/Daily Vehicle Rental: Core revenue stream from hourly vehicle rentals starting at $0.55/hour with no hidden costs. Customers pay based on usage duration. Additional charges apply for peak periods, festive seasons, and Malaysia usage (30% surcharge).
2. Subscription Plans: Monthly subscription plans offering 2 hours weekday usage (Mon-Fri, subject to blackout periods), with promotional offers like 'Sign Up for 1 Month, Enjoy 3 Months' and June promos up to 28% off weekday deals.
3. Platform Fees: Booking amounts are subject to platform fees (e.g., $1.31 for $0.01-$99.99, $2.62 for $100-$199.99, $3.92 for $200-$299.99, with additional $1.31 per subsequent $100 increment), inclusive of 9% GST.
4. Mileage Charges (Car Club Vehicles): For Car Club by Tribecar category vehicles, hirers are charged based on reservation period (time-based) plus fuel used (distance-based mileage).
5. Add-on Services: Supplementary services including TribeShield (collision damage waiver), Collision Damage Waiver (CDW), Personal Accident Insurance (PAI), Additional Driver surcharges, and Season Pass benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tribecar operates a community-driven car-sharing platform in Singapore that lets members book and unlock vehicles by the hour from a fleet of over 1,500 cars, vans, and motorcycles located near MRT stations. Users sign up for free via a web/mobile app, choose a vehicle by category (Economy, Standard, Standard Plus, Prime MPV, EV, Motorcycle), and pay usage-based rates starting from $0.55/hour. The platform also supports cross-border trips to West Malaysia, private hire vehicle use for ride-hailing drivers (Grab, Gojek) with Z10 insurance, and peer-to-peer car sharing through TribeShare.

Product overview

Tribecar is a Singapore-based car-sharing platform operating on a platform-plus-modules architecture. The core product is the Tribecar car-sharing platform, which enables users to book, unlock, and drive vehicles from designated locations on an hourly basis. The platform expanded through the acquisition of Car Club (Singapore's first car-sharing operator), which now operates as a sub-brand offering fuel-included vehicle categories. Additional value is delivered through add-on modules including: TribeShield (insurance excess reduction), TribeTravels (attraction ticket bundling), TribeShare (peer-to-peer vehicle rental), Subscription Plan and Season Pass (loyalty programs), Rent & Earn (private hire vehicle rental), Lease A Car (vehicle leasing), and FlexiFuel (fuel services). The platform also offers motorcycle categories (Tribebike and Gogoro EV motorcycles) and supports cross-border usage to Malaysia. The combined fleet exceeds 1,500 vehicles across Economy, Standard, and Premium vehicle categories including sedans, MPVs, SUVs, vans, and motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

• Car Club: Acquired car-sharing brand; Car Club by Tribecar category vehicles offer fuel-included reservations with time-based and mileage-based charging.
• Tribebike
• TribeTravels
• TribeShield
• TribeShare
• FlexiFuel
• Season Pass

Products and services

• Tribecar car-sharing platform Core car-sharing service in Singapore offering hourly rental of cars, vans, and motorcycles from 1,500+ vehicles near MRT stations, bookable and unlockable through the Tribecar web/mobile app with rates from $0.55/hour.
• Car Club by Tribecar Fuel-included car-sharing sub-brand acquired from Car Club, offering Prime and Select category vehicles (sedans, MPVs, SUVs) with fleet-card refueling and reservation-period plus mileage-based charging.
• TribeShield

Quantifiable outcome

• Post-acquisition fleet of over 1,400 vehicles making Tribecar the largest car-sharing platform in Singapore
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Car ClubcoreStrategic or Co-development Partner · 3 March 2022Tribecar acquired Car Club, Singapore's first car-sharing operator, in March 2022. The acquisition expanded Tribecar's fleet to over 1,400 vehicles, making it the largest car-sharing platform in Singapore. The deal aimed to enhance customer experience, improve services using AI and automation, and develop car-sharing technology for regional businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Grab Holdings: Southeast Asia super-app operating the dominant ride-hailing platform; key customer/partner for Tribecar's PHV driver Rent & Earn segment. Represents the downstream demand sink for Tribecar's commercial-use vehicles and a critical ecosystem participant.

Broad incumbents

• Share Now: European free-floating car-sharing joint venture (formerly car2go and DriveNow) operating in major European and North American cities. Comparable shared-mobility business with similar tech stack, though free-floating rather than round-trip station-based.
• Sixt: European mobility and car-rental leader expanding into short-term subscriptions and shared mobility. Comparable in vehicle category breadth (sedan, SUV, premium) and technology-enabled booking, though primarily traditional rental rather than station-based sharing.
• Turo: Largest peer-to-peer car-sharing marketplace in North America. Provides benchmark on P2P supply economics and host monetization relevant to Tribecar's TribeShare vertical.
• Zipcar: Global car-sharing incumbent owned by Avis Budget Group, operating station-based round-trip car sharing across US, UK, and select international markets. Comparable business model and unit-economics structure to Tribecar but at vastly larger scale and broader geographic footprint.
• Enterprise Mobility: World's largest car rental operator with growing car-sharing (Enterprise CarShare) and subscription offerings. Provides scale and fleet-management benchmark relevant to Tribecar's expansion considerations.

Direct peers

• Getaround: Global peer-to-peer car-sharing platform connecting car owners with renters via connected-car technology. Directly comparable to Tribecar's TribeShare P2P sub-brand, validating the P2P layer of Tribecar's platform strategy.
• Socar: Korea's largest car-sharing platform with station-based round-trip model serving individual consumers; Asia's most scaled car-sharing operator. Highly comparable in operating model (station-based, hourly rental, multiple vehicle classes) and an instructive analog for Tribecar's Southeast Asia expansion potential.
• BlueSG: Singapore-based electric car-sharing platform operating under the EV Sharing Scheme; the most direct competitor to Tribecar in Singapore, differentiated by EV-only free-floating model versus Tribecar's mixed-fuel round-trip stations. Both compete for the same Singapore car-sharing user base.

Regional players

• GoGet Car Sharing: Australia-based station-based car-sharing operator with comparable round-trip hourly model and B2B/B2C mix. Useful regional analog for Tribecar's Asia-Pacific positioning, though operating in different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tribecar
• LinkedInlinkedin.com/company/tribecar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribecar