Inverter.Com

What Inverter.Com does

Inverter.com is the direct-to-consumer e-commerce storefront of ATO Inc, a privately-held company headquartered at 23555 Golden Springs DR, Diamond Bar, California. Founded in 2010 (per ATO Inc's company history), it operates as a horizontal online retailer of power conversion hardware serving consumers, residential solar adopters, RV/mobile-lifestyle users, and small-to-mid industrial buyers. Its catalog spans 12V/24V/48V power inverters, pure sine wave and UPS inverters, on-grid, off-grid, micro, hybrid, and solar-pump solar inverters, single-phase and three-phase frequency inverters (VFDs) up to 220kW, MPPT and PWM solar charge controllers, portable solar generators, wind turbines with charge controllers, solar water pumps, centrifugal pumps, solar lighting, voltage converters, and inverter generators.

The underlying technology is conventional power electronics rather than software: DC-to-AC conversion via pure sine wave and modified sine wave topologies, Maximum Power Point Tracking (MPPT) for solar energy harvest, 433MHz wireless micro-inverters with IP65 enclosures, and variable frequency drives for motor speed control. The platform itself is a standard nopCommerce-style storefront (Wishlist, Register, Login, Cart) with PayPal checkout, account-based email communication, RSS-fed content marketing, and a download center distributing manuals and catalogs. There is no app, no public API, and no AI/ML features.

Commercially, Inverter.com monetizes exclusively through one-time hardware unit sales priced from approximately $49 (solar in-ground lights) up to roughly $9,813 (industrial 220kW three-phase VFDs), with a parallel customization channel offering modified-spec units under differentiated return terms. Fulfillment is worldwide via UPS, FedEx, and DHL, and demand generation relies on SEO and an educational blog rather than paid acquisition or institutional partnerships. The firm runs with 1-10 employees and no external funding, M&A, patents, or recognition are disclosed in the available sources.

Name

Inverter.Com

Legal name

ATO Inc

Website

https://inverter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Inverter.com is the direct-to-consumer e-commerce storefront of ATO Inc, selling DC-to-AC power inverters, solar inverters, frequency drives, solar generators, and related power-electronics hardware to RV, residential, solar, agricultural, and industrial buyers worldwide.

Ownership category

akta.pro rank

Product category

Power Inverters and Solar Power Electronics

NAICS

Electronics and Appliance Retailers (449210), Power, Distribution, and Specialty Transformer Manufacturing (335311), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

akta.pro secondary industries

DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Power Conditioners & Voltage Regulators (HDACAJAD), Smart Inverter Functions, Grid Support & Standards Compliance (IEEE 1547/UL 1741) (EUADALAE), Renewable Power Electronics & Advanced Inverters R&D (SiC/GaN, Grid-Forming, HVDC Converter Tech) (EUAMAOAF)

Keywords

• Power inverters
• Solar inverters
• Frequency drives
• Solar generators
• Renewable energy equipment

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Hardware Product Sales: Direct e-commerce sales of power inverter products including pure sine wave inverters, modified sine wave inverters, solar inverters, frequency inverters, solar charge controllers, solar panels, generators, and related accessories. Products are sold as one-time purchases with no recurring fees.
2. Customized/Configured Products: Customized inverter products with modified specifications available for order, subject to restocking fees upon return (85% refund within 30 days vs 100% for general items).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Inverter.com operates the direct-to-consumer e-commerce storefront of ATO Inc, selling ATO-branded power electronics hardware worldwide. The catalog spans pure sine wave and modified sine wave DC-to-AC inverters (12V/24V/48V, 300W to 30kW), on-grid, off-grid, hybrid, and micro solar inverters with MPPT charge controllers, variable frequency drives for single-phase and three-phase motor control, portable solar generators, wind turbines, and supporting accessories including solar panels, solar lights, voltage converters, and water pumps. Products are purchased one-time via the website and shipped globally through UPS, FedEx, and DHL.

Product overview

Inverter.Com is an e-commerce platform operated by ATO Inc., offering a comprehensive portfolio of power conversion and renewable energy products. The core offerings include power inverters (12V, 24V, 48V configurations), pure sine wave inverters, and UPS inverters for converting DC battery power to clean AC power. The solar product line encompasses on-grid, off-grid, micro, and hybrid solar inverters, complemented by MPPT and PWM solar charge controllers. The frequency inverter (VFD) range covers single-phase, three-phase, and single-to-three-phase conversion models for industrial motor control applications. Supporting products include solar generators, portable solar panels, wind turbines with charge controllers, solar water pumps, centrifugal pumps, and solar lighting solutions. The platform functions as a one-stop shop for residential, commercial, and industrial power conversion needs, with products ranging from small portable inverters to 30kW industrial off-grid systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Inverter

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Growatt: Growatt is a global string solar inverter manufacturer with strong residential and C&I presence — competing with Inverter.com's on-grid, off-grid and hybrid solar inverter SKUs at scale across multiple geographies.
• Victron Energy: Victron is an established premium European inverter/charger/MPPT brand with deep off-grid and marine penetration — a higher-end competitor to Inverter.com's hybrid and off-grid inverter lines and a benchmark the company aspires to in the installer channel.
• Xantrex (Schneider Electric): Xantrex, owned by Schneider Electric, supplies sine wave inverters, chargers and inverter/chargers for RV, marine and industrial markets — competing with Inverter.com's RV/automotive and commercial VFD segments as an established incumbent.

Direct peers

• Go Power!: Go Power! specializes in power inverters, solar kits and charge controllers for the RV and marine market — directly comparable to Inverter.com's RV/mobile-lifestyle segment and pure sine wave UPS inverter SKUs.
• Samlex America: Samlex America manufactures and sells pure sine wave inverters, battery chargers and solar charge controllers through its own site and distributor network — overlapping with Inverter.com's residential, off-grid and industrial inverter lines.
• Renogy: Renogy is a leading direct-to-consumer solar and inverter brand (pure sine wave inverters, MPPT charge controllers, solar panels, lithium batteries) sold through its own e-commerce site — overlapping almost entirely with Inverter.com's solar product stack and GTM motion.
• AIMS Power: AIMS Power sells pure and modified sine wave inverters, solar charge controllers, and VFDs via its own e-commerce site to RV, off-grid and industrial buyers — a near-mirror product catalog and customer base to Inverter.com.
• WZRELB: WZRELB is a China-based pure sine wave inverter brand selling globally via its own e-commerce site and Amazon — competing head-to-head with Inverter.com on the same 300W–3000W pure sine wave SKUs at aggressive price points.

Emerging players

• EcoFlow: EcoFlow is a VC-backed leader in portable solar generators and integrated power stations, with strong D2C e-commerce — competing most directly with Inverter.com's solar generator category but increasingly with integrated inverter/MPPT systems.
• Bluetti: Bluetti sells portable solar generators and home backup battery systems through its own e-commerce storefront, overlapping with Inverter.com's portable solar generator and home backup use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/invertercom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inverter.Com