HulpmiddelenZaak.NL

What HulpmiddelenZaak.NL does

HulpmiddelenZaak.NL is a privately held Dutch e-commerce retailer headquartered in Waddinxveen, Netherlands, that sells medical aids (hulpmiddelen) to consumers in the Netherlands and Belgium. The catalog spans mobility products (wheelchairs, rollators, crutches, walking frames, transfer aids, car aids), bathroom and toilet safety equipment (shower chairs, toilet raisers, wall grab bars, bath lifts, anti-slip mats), bedroom aids (bed rails, sliding sheets, electric blankets, nursing pillows, adjustable bed tables), kitchen eating and drinking aids (adapted cutlery, raised-edge plates, drinking cups), living/comfort aids (threshold ramps, grabbers, reading and writing tools, cushions, slippers), and health products (compression and diabetes socks, orthopedic braces, therapy items, hip protectors, circulation devices). Primary customers are elderly individuals and people with physical limitations seeking to maintain independent living at home, with a secondary segment of informal caregivers and family members purchasing on their behalf.

The business operates as a self-serve, product-led e-commerce storefront with no physical retail presence. Inventory is held in its own warehouse to support same-day dispatch for orders placed before 11:00 on weekdays, typically delivered next-day via GLS and PostNL. Pricing is unit-based per SKU with all prices inclusive of Dutch BTW (VAT), a €4.95 shipping contribution on orders under €39, and free shipping above €39 within both the Netherlands and Belgium. Site development and design were handled by Lion Internet (a web agency credited in the footer), and trust is signaled through a WebwinkelKeur verified-shop certification (8.7/10 rating). Marketing is conducted via organic channels: a content library ('knowledge bank') of educational articles on medical aids and conditions, plus social media profiles on Facebook, Twitter, and LinkedIn. The site is built on a standard WordPress/WooCommerce-style stack with no proprietary technology disclosed, no AI features, no mobile app, and no API.

No revenue, headcount, funding, or management-team data is disclosed in available sources. The company was founded around 2017 (per the copyright notice 'HulpmiddelenZaak 2017 - 2021') and is independently operated with no identified parent company or institutional investors. As of the most recent observation, the website displays a notice stating it is not currently an active webshop and that no orders can be placed ('Op dit moment is dit geen actieve webshop/webwinkel. U kunt niets bestellen.'), and the footer copyright terminates at 2021, indicating limited recent merchandising activity.

Name

HulpmiddelenZaak.NL

Legal name

HulpmiddelenZaak

Website

https://hulpmiddelenzaak.nl

Company type

Private

Founded year

2017

Operating status

Operating

Short description

HulpmiddelenZaak.NL is a privately held Dutch e-commerce retailer selling medical aids — mobility, bathroom, bedroom, kitchen, and health products — directly to elderly and physically disabled consumers and their caregivers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Medical Aids & Home Healthcare Equipment Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Medical aids retail
• Mobility equipment
• Bathroom safety products
• Elderly care supplies
• Disability aids online

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of medical aids and healthcare products to consumers. Products include mobility aids, bathroom safety equipment, bedroom aids, living aids, kitchen aids, and health products. Revenue generated through one-time product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HulpmiddelenZaak.NL is a Dutch online retailer that sells medical aids and care products for elderly and physically disabled individuals. The catalog covers mobility aids (rollators, wheelchairs, crutches, walking frames), bathroom and toilet safety equipment (shower chairs, toilet raisers, grab bars), bedroom aids (bed rails, sliding sheets, electric blankets), kitchen eating/drinking aids, and orthopedic/health products. The company holds its own inventory and ships directly to consumers in the Netherlands and Belgium.

Product overview

HulpmiddelenZaak.NL is an e-commerce platform selling medical aids and healthcare products for disabled and elderly people to maintain independence at home. The product portfolio includes mobility aids (wheelchairs, rollators, crutches, walking frames, transfer aids, car aids), bathroom/toilet safety equipment (shower chairs, toilet raisers, wall grab bars, bath lifts), bedroom products (bed rails, sliding sheets, electric blankets, nursing pillows), living aids (threshold ramps, grabbers, reaching tools), kitchen eating/drinking aids (adapted cutlery, plates, drinking cups), and health products (compression socks, orthopedic supports, braces for various body parts). The company operates as a web shop with self-stock inventory for fast delivery within the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolstoelen (Wheelchairs) and mobility accessories Wheelchairs and scooter/mobility accessories for individuals with limited mobility.
• Rollators Walking aids including foldable, three-wheel, and lightweight rollators for users needing mobility support.
• Krukken en Wandelstokken (Crutches and Walking Sticks) Crutches and walking sticks providing support and mobility for users with physical limitations.
• Looprekken (Walking Frames) Walking frames for individuals needing support while walking to maintain independence.
• Transferhulpmiddelen (Transfer Aids) Aids designed to assist with transferring patients safely between positions or locations.
• Drempelhulpen (Threshold Aids) Threshold ramps and aids to help wheelchair users and people with mobility issues cross door thresholds safely.
• Douchestoelen en Douchekrukken (Shower Chairs and Shower Stools) Shower chairs and shower stools for safe bathing for users with reduced mobility.
• Toiletstoelen en Toiletverhogers (Toilet Chairs and Toilet Raisers) Toilet chairs and toilet seat raisers to assist people with mobility difficulties using the toilet.
• Wandbeugels (Wall Grab Bars) Wall-mounted grab bars for safety and support in bathrooms and throughout the home.
• Bedsteun en Bedrails (Bed Support and Bed Rails) Bed support rails and accessories including bed rope ladders, transfer sheets, sliding sheets, bed canes, and positioning aids.
• Elektrische dekens-Warmtedekens (Electric Blankets / Heat Blankets) Electric blankets and heating blankets with multiple heat zones for warmth and comfort.
• Voedingskussen-Hoefijzerkussen (Nursing / Feeding Pillow) Nursing pillows and horseshoe-shaped feeding pillows for comfort during feeding.
• Grijpstokken (Grabbers / Reachers) Reaching aids and grabbers to help users pick up objects from the floor or high places without bending.
• Eten en drinken (Eating and Drinking Aids) Eating and drinking aids including adapted cutlery, plates with raised edges, drinking cups with straws, and bibs.
• Novo Cup drinkbeker (Novo Cup Drinking Cup) Drinking cup with 100 drinking straws, designed for users who have difficulty drinking independently.
• Compressiekousen-Diabetes sokken (Compression Socks / Diabetes Socks) Compression socks and diabetes socks to improve blood circulation and prevent fluid buildup in legs and feet.
• Orthopedische ondersteuning (Orthopedic Supports) Orthopedic supports including knee braces, ankle braces, wrist braces, thumb braces, elbow braces, shoulder slings, back bands, and neck collars for various body parts.
• Verstelbaar bedtafel (Adjustable Bed Table) Adjustable bed table that can be positioned in various ways, ideal as a bedroom aid.
• Smart glijzeil (Smart Sliding Sheet) Sliding sheet to assist with repositioning in bed, reducing friction and shear during transfers.
• Circulation Maxx Reviver Circulation aid device for feet, designed to improve blood flow and circulation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WebwinkelKeurminorOthersThird-party review and verification platform that certifies the webshop as trustworthy. Provides customer review aggregation and dispute resolution services for e-commerce businesses in the Netherlands.

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Bol.com: Dominant Dutch/Belgian general e-commerce marketplace with extensive health and personal care assortment. Competes on selection and price for the same mobility and home-care categories.
• Kruidvat: Large Dutch drugstore chain with online channel selling personal care, health products, and selected mobility/orthopedic aids. Indirect competitor on price-sensitive items.
• Lloyds Apotheek: Largest Dutch online pharmacy chain selling health, personal care, and adjacent home-care products. Broad incumbent serving overlapping customers with a wider health-product catalog.

Emerging players

• Norco: Specialty manufacturer of orthopedic and oedema products (e.g., oedema gloves) listed in HulpmiddelenZaak's catalog. Comparable product lines in orthopedic health segment.
• Beurer: German brand of health and wellness devices (e.g., heating products) carried in the HulpmiddelenZaak catalog. Comparable target customer with branded health/wellness products.

Direct peers

• Mobility Company: Dutch e-commerce specialist in mobility aids (rollators, wheelchairs, scooters). Overlaps on core mobility category and direct-to-consumer online sales model.
• Thuiszorgwinkel.nl: Dutch online retailer of home care and medical aids focused on the elderly and homecare segment. Comparable product range across mobility, bathroom, and bedroom aids.
• Medipoint: Major Dutch DME retailer and lessor (via Wmo) of mobility, bathroom, and bedroom aids for elderly and disabled clients. Highly comparable category mix and customer base.
• Vegro: Largest Dutch medical supply retailer (online and physical) selling mobility aids, bathroom safety, and home care products. Directly comparable product offering and target customer segment to HulpmiddelenZaak.

Regional players

• Welkoop: Dutch retail chain with gardening/hobby and selected home-comfort products. Partial overlap on household aids and accessibility products for elderly NL consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HulpmiddelenZaak.NL