What THUISZORGWINKEL.NL does

Thuiszorgwinkel.nl is a Dutch online and showroom retailer specializing in home-care and medical equipment, founded in 1998 and headquartered in Rosmalen, North Brabant. It sells more than 2,500 SKUs across mobility aids (rollators, wheelchairs, mobility scooters, walking frames), bedroom equipment (electric high-low beds, anti-decubitus and standard mattresses, support cushions), bathroom and toilet safety products, medical braces and bandages, transfer aids, incontinence products, health monitoring devices, and daily living aids. The assortment also covers niche segments such as Parkinson's rollators, bariatric/XL equipment, decubitus prevention, and child wheelchairs, indicating depth within specialist sub-categories rather than breadth-only coverage.

The company operates on a standard WordPress/WooCommerce e-commerce stack, with no proprietary technology disclosed, and supplements online ordering with a physical showroom in Rosmalen for product testing, a dedicated account-ordering portal for healthcare providers, and an own delivery service for large items such as adjustable beds and scooters with scheduled in-home delivery. Revenue is generated through direct one-time product sales (with rental options on selected items), unit pricing that ranges from approximately €20 for basic cushions to over €1,400 for adjustable beds, free delivery above €50 within the Netherlands, and a pay-after-delivery option. Marketing is content- and SEO-led through educational blog content and customer reviews, supported by phone, email, and live chat channels and a Trusted Shops certification for trust signals.

The customer base comprises Dutch individual consumers (primarily elderly and mobility-impaired users), parents and families purchasing baby-care and maternity aids, and institutional healthcare providers procuring on account. The company serves only the Netherlands market, has 8 employees, and has no disclosed funding, parent company, or management team in the available material.

Name

THUISZORGWINKEL.NL

Legal name

Thuiszorgwinkel.nl

Website

https://thuiszorgwinkel.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Thuiszorgwinkel.nl is a Dutch online and showroom retailer founded in 1998 that sells over 2,500 home-care and medical equipment SKUs — including mobility aids, adjustable beds, bathroom safety products, and health monitoring devices — to individual consumers, families, and healthcare providers across the Netherlands.

Ownership category

akta.pro rank

Product category

Home Care Medical Equipment Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Home care equipment
• Mobility aids retail
• Medical equipment store
• Wheelchair retailer
• Bathroom safety products

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of home care and medical equipment through online storefront. Products include mobility aids (rollators, wheelchairs, scooters), bedroom equipment (adjustable beds, mattresses), bathroom safety products, health monitoring devices, and daily living aids. Both purchase and rental options available for certain products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Thuiszorgwinkel.nl is a Dutch online retailer that sells home care and medical equipment directly to consumers and healthcare professionals through its own e-commerce storefront and physical showroom in Rosmalen. Its assortment of more than 2,500 products spans mobility aids (rollators, wheelchairs, mobility scooters, walking aids), bedroom equipment (high-low beds, anti-decubitus and standard mattresses, cushions), bathroom and toilet safety products, health monitoring devices, medical braces, transfer aids, incontinence products, therapeutic footwear, and independent/daily living aids. Both purchase and rental options are offered for selected products, with free delivery on orders above €50 within the Netherlands and pay-after-delivery available.

Product overview

Thuiszorgwinkel.nl is a Dutch online retail platform specializing in home care and medical equipment. The company operates as a single e-commerce platform with products organized across major categories including mobility aids (rollators, wheelchairs, mobility scooters, walking aids), bedroom products (high-low beds, mattresses including anti-decubitus and standard mattresses, cushions), bathroom/toilet aids, health monitoring equipment, medical braces, transfer aids, incontinence products, medical shoes, and independent living aids. The platform offers over 2,000 products from various brands, serves both individual consumers and healthcare professionals, and provides services such as product advice, rental options, and home delivery with installation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollators

Quantifiable outcome

• Orders placed before 15:00 on weekdays shipped same day
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gezondheid.nlminorChannel Partner/ Reseller/ DistributorListed as a partner category on the sitemap, suggesting a distribution or referral partnership where Thuiszorgwinkel.nl products are available through the Gezondheid.nl platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vegro: One of the largest Dutch home care and medical aid retailers, offering rollators, wheelchairs, beds, and daily living aids through stores and online. Directly comparable as a specialist DME retailer serving the same Dutch end-customer base.
• Medipoint: Dutch medical equipment and home care supplier with both online and physical retail, offering mobility aids, bedroom products, and bathroom safety equipment. Closely overlaps with Thuiszorgwinkel.nl in product range and target customers.
• Harting Bank: Dutch specialist in rehabilitation and mobility aids including rollators, wheelchairs, and orthopedic supports. Comparable as a smaller Dutch DME specialist with similar customer profile and category focus.
• Welzorg: Specialist Dutch provider of mobility aids including wheelchairs, mobility scooters, and rollators, with delivery and fitting services. Comparable as a focused Dutch mobility/DME retailer with service-led fulfillment.
• Sundo: Dutch online retailer of care and mobility products including wheelchairs, scooters, and bathroom aids. Directly competes with Thuiszorgwinkel.nl for the same e-commerce home-care customer in the Netherlands.

Broad incumbents

• Ottobock: Global manufacturer of prosthetics, orthotics, and mobility solutions with retail/service channels across Europe. Comparable as a broader DME incumbent with overlapping categories such as wheelchairs, braces, and orthopedic footwear.
• Amazon Netherlands: General online marketplace operating in the Netherlands with growing selection of home health, mobility, and personal care items. Comparable as a broad incumbent that may pressure pricing and assortment in DME categories.
• Invacare: Global manufacturer and distributor of home and long-term care medical equipment including wheelchairs, beds, and pressure-relief products. Comparable through overlapping product categories and home-care distribution channels.
• Drive DeVilbiss Healthcare: International manufacturer and distributor of DME including mobility, bathroom safety, beds, and daily living aids. Comparable through overlapping DME assortment often sold through European retail partners.
• Bol.com: Largest general e-commerce platform in the Netherlands and Belgium, carrying selected categories of home care and mobility products. Comparable as a broad retail incumbent with overlapping assortment but without specialist DME depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/www-thuiszorgwinkel-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THUISZORGWINKEL.NL