Air Dice
Air Dice is a privately held Helsinki-based B2B casino game studio (founded 2003) operating Air Dice, Dice Crafter, Probability Jones, and Bingo Retail studios to license HTML5 dice, slot, bingo, and table games to online casino operators and gaming aggregators across 16 countries under multiple gaming licenses.
- Company typePrivate
- Founded2003
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Air Dice does
Air Dice is a privately held B2B casino game studio headquartered in Helsinki, Finland, with a regulated operating entity (Air Dice Services Malta Ltd) based in Mosta, Malta. Founded in 2003, the company employs 51-100 people and operates as a group comprising multiple wholly-owned studios: Air Dice (the flagship dice-game studio), Dice Crafter (slot and video-game content, team based in Oulu), Probability Jones (probability-based content), and a Bingo Retail division made up of Bingo Booster Nordics and Boomerang Digital. The group's specialty is dice games, where it is described as the top supplier in the Belgian online casino market and a household name in the global dice-game vertical, supported by proprietary mechanics such as the SHIFTER reel system, coin-collection mechanics, cascading-symbol multipliers, and multi-jackpot configurations.
The product portfolio spans five categories: dice games (multi-box layouts, bonus wheels, progressive jackpots), slot games (themes from fantasy to cosmic, featuring free spins, expanding reels, and jackpot systems), bingo games (including Keno-hybrid variants), table games (such as French Roulette), and scratch/instant games, all delivered as HTML5 content through the proprietary VTS platform. The company releases games on a roughly monthly cadence, with notable titles in 2024 including Nord Legends - Shape Shifter, Light in the Dark, Devourer, Capycabana, Midnight Wheel, and Scatter Fair, and 2026 launches including Crystal Dice, FateQuest: Dragon Dreamer, and Cluckin' Wild Spins.
Commercial operations are structured as licensing/royalty arrangements with B2C online casino operators and gaming aggregators. Direct enterprise customers include Unibet, Kindred Group, Napoleon Sports Casino, Golden Palace, and SuperGame BE, while distribution is amplified through aggregator and platform partners such as EveryMatrix, Relax Gaming, iSoftBet, Digitain, and Gaming1. The company holds gaming supply licenses in Malta (MGA/B2B/864/2021), Great Britain (Gambling Commission remote licences 034512-R-320237-006 and 052704-R-329772-005), Belgium (E-538719), Sweden (Spelinspektionen), Ontario (AGCO), Greece, and Peru, and operates across 16 countries spanning Europe, LATAM, North America, and Africa. Air Dice is ISO 27001:2022 certified by Brand Compliance B.V., an information security standard increasingly required by tier-1 operators and aggregators.
Air Dice firmographics
Firmographics- Name
- Air Dice
- Legal name
- Air Dice
- Website
- https://airdice.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Air Dice is a privately held Helsinki-based B2B casino game studio (founded 2003) operating Air Dice, Dice Crafter, Probability Jones, and Bingo Retail studios to license HTML5 dice, slot, bingo, and table games to online casino operators and gaming aggregators across 16 countries under multiple gaming licenses.
- Ownership category
- akta.pro rank
Air Dice industry classification
Industry- Product category
- Online Casino Game Software (iGaming Content)
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)
Keywords
Where Air Dice is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Air Dice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- B2B Game Licensing: Air Dice licenses its casino games to gaming operators and aggregators. The company provides game content that operators integrate into their platforms, generating revenue through licensing arrangements with regulated casino operators worldwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Air Dice product offering
Product offeringCore offering
Air Dice develops HTML5-based online casino games — including dice games, video slots, bingo, table games (roulette), and scratch-style instant games — and licenses this content through direct integration and aggregator platforms to online casino operators worldwide. Its portfolio spans five main categories: dice games (Crystal Dice, Scatter Fair, Lucky's Pot Of Spins, Coco Cash), video slots (FateQuest: Dragon Dreamer, Cluckin' Wild Spins, LifeBlood, Shape Shifter), bingo (Keno Bingo +2 Extra Balls, Flaming Bombs), table games (Midnight Wheel French Roulette), and instant games, delivered through its proprietary Virtual Terminal System (VTS).
Product overview
Air Dice Group is a casino game studio comprising multiple specialized studios: the core Air Dice studio (dice games specialist and Belgian market leader), Dice Crafter (slots and video games), Probability Jones (probability-based content), and the Bingo Retail division with Bingo Booster Nordics and Boomerang Digital. The product portfolio spans five main game categories: Dice Games (the company's heritage and strength, featuring multi-box mechanics, bonus wheels, coin collection), Slot Games (video slots with cascading reels, free spins, multipliers, expanding reels, and jackpot features), Bingo Games (Keno variants and explosive bingo), Table Games (digital roulette), and Scratch-style instant games. Games are delivered via a proprietary tech stack and distributed to casino operators through B2B partnerships, with a demo platform for operator evaluation. The group is licensed in Malta, UK, Belgium, Sweden, Ontario, Greece, and Peru.
Differentiator
Problem solved
Functional benefit
Brands
- Dice Crafter: Studio specializing in dice game development within Air Dice Group
- Probability Jones
- Bingo Booster Nordics
- Boomerang Digital
Products and services
- Online Casino Slot Games Video slot games featuring themes (fantasy, farm, cosmic, vampire, jungle) with mechanics including cascading symbols, free spins, multipliers, expanding reels, win-streak meters, and jackpot features. Titles include FateQuest: Dragon Dreamer, Cluckin' Wild Spins, LifeBlood, Devourer, Mega Top Shot, Capycabana, Light in the Dark, Shape Shifter, and others. Sold to online casino operators and aggregators under B2B licensing.
- Online Casino Dice Games Core product category for Air Dice including multi-box dice layouts with bonus wheels, coin-collection mechanics, and progressive jackpots. Titles include Crystal Dice, Scatter Fair / Scatter Gallery family, Lucky's Pot Of Spins, Gunslinger Legends series, Diva Dorada, and Coco Cash Xmas. Sold to online casino operators and aggregators under B2B licensing.
- Online Casino Bingo Games Bingo games including Keno Bingo +2 Extra Balls (retro-styled gameplay with extra-ball mechanics) and Flaming Bombs (explosive marking feature). Sold under B2B licensing to online operators and aggregators.
- Online Casino Table Games Digital table games including Midnight Wheel, an online French Roulette with single-zero configuration offering better player edge than American roulette, featuring inside, outside, and special betting options. Sold under B2B licensing to operators and aggregators.
- Demo Platform (demo.airdice.com) Online demo platform allowing operators and potential partners to preview and test Air Dice's game portfolio including VTS (Virtual Terminal System) and individual game demos. Used as a sales and evaluation tool in the B2B sales process.
- Crystal Dice Dice game with three jackpot opportunities and symbol-upgrade bonus mechanics, designed for online casino operators and aggregators.
- Nord Legends - Shape Shifter Slot game built around Air Dice's proprietary SHIFTER shifting-reels mechanic, designed for online casino operators and aggregators.
- FateQuest: Dragon Dreamer Fantasy-themed medium-volatility slot with cascading symbols, multipliers, coin collection, and jackpot, designed for online casino operators and aggregators.
- Cluckin' Wild Spins Humorous farm-themed slot with coin collection and multiple wild types, designed for online casino operators and aggregators.
- Midnight Wheel Single-zero digital French Roulette designed for online casino operators and aggregators.
Companies that use Air Dice
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Air Dice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Air Dice partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- EveryMatrixcoreIntegration partner providing gaming platform aggregation services. Air Dice games are available through the EveryMatrix platform for operator distribution.
- Relax GamingcoreAggregation partner through which Air Dice distributes its game content to casino operators via the Relax Gaming platform.
- Kindred GroupcoreMajor online gambling operator group operating multiple brands; direct customer of Air Dice games.
- Brand Compliance B.V.coreDutch certification body that issued Air Dice's ISO 27001:2022 information security certification.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Air Dice competitors and assessment
Company assessmentDirect peers
- Nolimit City: European online slot developer with proprietary mechanics and high-volatility content distributed to regulated operators. Comparable in IP-led differentiation strategy and B2B licensing model.
- Hacksaw Gaming: Malta-based studio producing slots, scratchcards, and instant-win games for licensed operators. Comparable in multi-product portfolio (dice-style instant games, slots) and aggregator-led distribution approach.
- ELK Studios: Sweden-based online casino game studio producing video slots for licensed operators. Similar sub-scale European slot studio profile and operator-licensing business model.
- Thunderkick: Nordic (Sweden) online slot and casino game studio serving licensed operators in regulated markets. Comparable sub-scale studio profile, slot-focused portfolio, and B2B distribution approach.
- Yggdrasil Gaming: Nordic-based (Sweden/Malta) B2B casino game studio producing slots and table games for licensed operators globally. Comparable in licensing footprint, B2B model, and studio structure to Air Dice Group.
- Push Gaming: UK-based online slot and casino game studio supplying licensed operators globally. Comparable B2B model, slot-focused portfolio, and reliance on regulated-market distribution.
- Play'n GO: Sweden-headquartered online casino game studio with a portfolio of slots and table games distributed to regulated operators worldwide. Closely comparable B2B content-licensing model and multi-jurisdiction presence.
- Relax Gaming: Malta-based aggregator and content studio producing slots, bingo, and table games for licensed operators. Comparable portfolio mix (dice, bingo, slots) and B2B platform-aggregation model, also an active partner of Air Dice.
Broad incumbents
- Pragmatic Play: Tier-1 multi-product iGaming supplier (slots, live casino, bingo, virtual sports) serving licensed operators worldwide. Competes for the same operator shelf space across slots, dice, and bingo verticals at significantly larger scale.
- Evolution Gaming: Global leader in online casino content (live dealer, slots via NetEnt/Red Tiger/Greenvelope). Competes for the same operator integration slots and aggregator relationships at a much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Air Dice social profiles
Digital presenceAir Dice compliance and trust
Trust signalCompliance8 records
Air Dice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air Dice leadership team
Management profileNumber of profiles
Profiles1 record
Air Dice subsidiaries and ownership
Company hierarchySubsidiaries4 records
Air Dice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air Dice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air Dice
What does Air Dice do?
Air Dice develops HTML5-based online casino games — including dice games, video slots, bingo, table games (roulette), and scratch-style instant games — and licenses this content through direct integration and aggregator platforms to online casino operators worldwide. Its portfolio spans five main categories: dice games (Crystal Dice, Scatter Fair, Lucky's Pot Of Spins, Coco Cash), video slots (FateQuest: Dragon Dreamer, Cluckin' Wild Spins, LifeBlood, Shape Shifter), bingo (Keno Bingo +2 Extra Balls, Flaming Bombs), table games (Midnight Wheel French Roulette), and instant games, delivered through its proprietary Virtual Terminal System (VTS).
Is Air Dice a public or private company?
Air Dice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Air Dice founded?
Air Dice was founded in 2003. It employs 51 to 100 people.
Where is Air Dice based?
Air Dice is headquartered in Helsinki, Finland, in the Europe region.
How does Air Dice make money?
One revenue line is on record: B2B Game Licensing.
Who are Air Dice's main competitors?
Direct peers on record are Nolimit City, Hacksaw Gaming, ELK Studios, Thunderkick, Yggdrasil Gaming, Push Gaming, Play'n GO and Relax Gaming. Broad incumbents are Pragmatic Play and Evolution Gaming.
Does Air Dice have an API?
No public API is recorded for Air Dice.
What industry is Air Dice in?
Air Dice's product category is Online Casino Game Software (iGaming Content). Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAGAF, Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features). Its NAICS code is 7132 and its SIC code is 7990.