Sandows
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sandows does
Sandows London is an independent, bootstrapped craft cold brew coffee producer headquartered at 105 Holloway Road, London, United Kingdom, founded in 2014 by co-founders Luke Suddards and Hugh Duffie. The company operates a single London brewery where it slow-brews cold brew coffee with cold water and applies a proprietary triple-filtration process to deliver what it describes as clarity and flavour; each bottle is brewed, filled, capped, labelled and delivered weekly by the founders themselves. The core product is bottled cold brew coffee, available in still and nitro variants, supported by adjacent SKUs including a canvas tote bag, a two-bottle gift box, and a 12-bottle crate for office or event use.
Sandows firmographics
Firmographics- Name
- Sandows
- Legal name
- Sandows London
- Website
- https://sandowslondon.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sandows industry classification
Industry- Product category
- Cold Brew Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)
- akta.pro secondary industries
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD), Kegging & Draught Packaging Operations (AFAFAJAI), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Sandows is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sandows business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct e-commerce sales: Sells cold brew coffee directly to consumers through their online shop with home delivery within the UK. Products include individual bottles, gift boxes, and bulk crates.
- Wholesale to stockists: Supplies cold brew coffee to retail stockists across the UK who resell to end consumers.
- Event bar services: Provides cold brew on draught (still or nitro) for events, including coffee cocktails, through their mobile bar service.
- Coffee consultation services: Provides coffee consultation services as referenced on their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle - Sandows canvas tote bag |
| Unit Pricing | Pay-as-you-go | Gift box - Two bottles plus tote bag |
| Unit Pricing | Pay-as-you-go | Bulk crate - 12 bottles for office or events |
| Unit Pricing | Pay-as-you-go | Unit price for bulk orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sandows product offering
Product offeringCore offering
Sandows London brews, bottles, and distributes premium cold brew coffee from its London brewery. Each bottle is slow brewed with cold water, triple filtered for clarity and flavour, and hand-filled, capped, labelled, and delivered weekly. The company sells individual bottles, gift boxes, and bulk crates directly to UK consumers via e-commerce, supplies a network of UK retail stockists, and operates a hand-built mobile bar that serves still or nitro cold brew on draught at events.
Product overview
Sandows London is a cold brew coffee company founded by Luke Suddards and Hugh Duffie, who operate a London brewery where they craft cold brew coffee. Their product portfolio centers on cold brew (available as still or nitro variants), sold through multiple channels: individual bottles through stockists, multi-pack crates for office/events, and gift boxes for retail. They offer a mobile bar service for events serving cold brew on draught, and provide coffee consultation services drawing on their founders' expertise in roasting, managing, and bar operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandows Cold Brew Coffee
Companies that use Sandows
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sandows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sandows partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sandows competitors and assessment
Company assessmentDirect peers
- Grind (London): London-based direct-to-consumer RTD coffee and cocktail brand selling premium bottled drinks to UK consumers via e-commerce and stockists — closest geographic, channel, and product analogue to Sandows.
- Califia Farms: Premium RTD coffee and plant-based beverage brand with bottled cold brew and barista products sold through retail and foodservice — comparable premium bottled-coffee positioning and omnichannel distribution.
- Rise Brewing Co. Nitro cold brew specialist selling canned nitro and still cold brew through DTC and retail — directly comparable in the nitro/cold brew subcategory that Sandows also offers on draught.
- Pact Coffee: UK craft coffee brand selling specialty coffee direct to consumers and offices via subscription — comparable UK craft coffee brand with strong DTC and B2B office channels.
- Chameleon Cold-Brew: Purpose-built RTD cold brew brand selling bottled and concentrated cold brew through retail and foodservice — directly comparable product format and category to Sandows' core offering.
- Hasbean Coffee: Long-standing UK specialty coffee roaster and retailer with strong DTC and wholesale relationships — comparable UK craft specialty coffee brand at similar scale.
- Notes Coffee: London-based specialty coffee brand operating cafés, wholesale, and DTC — directly comparable London craft coffee operator with multi-channel model.
Broad incumbents
- Blue Bottle Coffee: Specialty coffee brand with bottled RTD cold brew in retail — overlapping cold brew product category and premium positioning, but significantly larger scale and broader channel mix.
- Stumptown Coffee Roasters: Pioneer of bottled cold brew sold through grocery and foodservice across the US — comparable bottled cold brew product but operates at much larger scale with broader geographic reach.
Regional players
- Paulig: Finnish coffee company explicitly named alongside Sandows as a major European player in the sparkling coffee category — comparable category positioning but with a much larger portfolio and Nordic geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sandows social profiles
Digital presenceSandows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandows leadership team
Management profileNumber of profiles
Profiles2 records
Sandows funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandows
What does Sandows do?
Sandows London brews, bottles, and distributes premium cold brew coffee from its London brewery. Each bottle is slow brewed with cold water, triple filtered for clarity and flavour, and hand-filled, capped, labelled, and delivered weekly. The company sells individual bottles, gift boxes, and bulk crates directly to UK consumers via e-commerce, supplies a network of UK retail stockists, and operates a hand-built mobile bar that serves still or nitro cold brew on draught at events.
Is Sandows a public or private company?
Sandows is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sandows founded?
Sandows was founded in 2014. It employs 1 to 10 people.
Where is Sandows based?
Sandows is headquartered in London, United Kingdom, in the Europe region.
How does Sandows make money?
Four revenue lines are on record. Direct e-commerce sales are the primary driver. The others are wholesale to stockists, event bar services and coffee consultation services.
Who are Sandows's main competitors?
Direct peers on record are Grind (London), Califia Farms, Rise Brewing Co., Pact Coffee, Chameleon Cold-Brew, Hasbean Coffee and Notes Coffee. Broad incumbents are Blue Bottle Coffee and Stumptown Coffee Roasters. Paulig is listed as a regional player.
Does Sandows have an API?
No public API is recorded for Sandows.
What industry is Sandows in?
Sandows's product category is Cold Brew Coffee. Its primary akta.pro industry code is AFAFAIAD, Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew), with a secondary code of IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its NAICS code is 311920 and its SIC code is 2080.