Entre-deux-Mers Tourisme

What Entre-deux-Mers Tourisme does

Entre-deux-Mers Tourisme is a publicly constituted tourism office (Office de Tourisme) designated to serve the Entre-deux-Mers wine region within the Gironde department of southwestern France. Headquartered at 38 Place Darniche in Monségur, the organization delivers free visitor information, accommodation and activity referrals, event listings, restaurant recommendations, and itinerary planning to travelers visiting the territory. It operates a distributed service network of five permanent tourist information offices and two additional seasonal offices, covering more than 35 municipalities organized into six main geographic sectors. Its customer base is fundamentally B2C (leisure visitors to the region), while its institutional counterparties are regional tourism bodies and local accommodation and activity providers.

The core product surface is a multilingual informational platform (website operating in French, English, and Spanish) backed by in-person advisory services at the physical offices. The entity holds third-party quality certifications — the Qualite Tourisme label (obtained May 2018) and the Générosité de l'accueil label — and is registered as a travel operator under IMO33110006, which extends its scope from information brokering into structured travel services. Partnerships with Gironde Tourisme, the Bordeaux Tourism Office, and the Nouvelle-Aquitaine regional tourism committee integrate the office into the broader regional visitor funnel, and product extensions into cycling tourism and accessible tourism target higher-spend and underserved visitor segments.

The business model is a public-sector funding model rather than a commercial revenue model. Visitor-facing services are free at the point of use, and operating resources are derived from local government appropriations and the taxe de séjour (tourist tax), typical of the French Offices de Tourisme framework. There is no disclosed pricing to end users, no sales motion to enterprise customers, and no equity or venture funding context. Strategic value to the territory is measured in visitor arrivals, dwell time, and partner referrals rather than in revenue, and competitive position is anchored in the legal designation as the territory's official tourism office and the physical distribution network that designation permits.

Name

Entre-deux-Mers Tourisme

Legal name

Entre-deux-Mers Tourisme

Website

https://entredeuxmers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Entre-deux-Mers Tourisme is a French public tourism office (Office de Tourisme) providing free visitor information, accommodation booking, and itinerary planning across 35+ municipalities in the Gironde department's Entre-deux-Mers wine region.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Concierge & Luxury Personal Itinerary Design (THAKAOAB), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Tourism information services
• Destination marketing organization
• Wine tourism promotion
• Cycling tourism routes
• Heritage site promotion

Headquarters

HQ city

Monségur

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Entre-deux-Mers Tourisme provides free, multilingual tourist information and visitor services for the Entre-deux-Mers territory in the Gironde department of France. Its core offering is a centralized tourism information platform—delivered through a trilingual website (French, English, Spanish) and a network of five permanent plus two seasonal physical tourist offices—covering accommodation listings, event calendars, wine tourism experiences, cycling route information, heritage site directories, local market guides, and accessibility information. Individual service providers (hotels, wineries, restaurants, activity operators) are listed and promoted, with bookings handled through direct or third-party platforms.

Product overview

Entre-deux-Mers Tourisme operates a comprehensive regional tourism information platform for the Entre-deux-Mers territory in the Bordeaux hinterland. The ecosystem consists of a central multilingual web portal providing access to accommodation listings, event calendars, wine tourism experiences, cycling and hiking routes, heritage site directories, and local market information. The platform is supported by five permanent and two seasonal tourist offices, and offers downloadable PDF guides. Key product components include the tourism information portal, territorial sector exploration modules, wine tourism experiences (château visits, tastings, workshops), the Roger Lapébie cycling route network, heritage sites directory, and a newsletter service.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Portal Trilingual website providing comprehensive information about tourist attractions, accommodations, restaurants, events, and activities across the Entre-deux-Mers territory; aimed at individual visitors planning trips to the Bordeaux hinterland.
• Tourist Accommodation Listings Directory of accommodations including hotels, gîtes, bed & breakfasts, camping sites, unusual accommodations, and large-capacity venues, with integrated booking links to direct reservation websites and third-party platforms (including Airbnb).
• Event Calendar (Agenda) Comprehensive agenda of events, festivals, concerts, exhibitions, and cultural activities throughout the Entre-deux-Mers region.
• Wine Tourism Experiences Wine tourism offerings including château visits, tasting sessions, wine workshops (assemblage masterclasses), and vineyard tours across Bordeaux and Entre-deux-Mers appellations.
• Cycling Route Network Cycling itinerary information including the 57km Roger Lapébie bike path between Latresne and Sauveterre-de-Guyenne, plus bike loops and route maps for the territory.
• Heritage Sites Directory Information on historical sites including bastides, abbeys, castles, medieval villages (including Castelmoron-d'Albret, the smallest commune in France), and UNESCO World Heritage sites.
• Local Markets Directory Guide to weekly and monthly markets throughout the territory, including producers, artisans, and farmers markets.
• Tourist Information Office Reception Services Five permanent tourist information offices and two seasonal offices providing in-person visitor services, free WiFi access, multilingual assistance (French, English, Spanish), and quality-certified reception (Qualité Tourisme label).
• Accessible Tourism Information Dedicated section with maps and information for visitors with disabilities, covering mobility, visual, hearing, and intellectual accessibility across the territory.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Gironde TourismecoreStrategic or Co-development PartnerDepartmental tourism organization for Gironde, providing coordinated regional tourism promotion and resources for the Entre-deux-Mers territory.
• Bordeaux Tourism OfficecoreStrategic or Co-development PartnerPartnership for coordinated promotion of Bordeaux and its surrounding hinterland regions, including Entre-deux-Mers.
• Offices de Tourisme de FrancecoreStrategic or Co-development PartnerNational network of French tourism offices, of which Entre-deux-Mers Tourisme is a classified member (Category II).
• Bordeaux wine tripminorGTM or Marketing PartnerWine tourism platform for Bordeaux region, promoting wine experiences and vineyard visits.
• France VélotourismeminorGTM or Marketing PartnerNational cycling tourism platform, promoting the Roger Lapébie cycling path and other cycling routes in the region.
• Canal des 2 Mers à VélominorGTM or Marketing PartnerCycling tourism initiative promoting the Canal des Deux Mers route connecting Atlantic to Mediterranean.
• Nouvelle AquitainecoreStrategic or Co-development PartnerRegional council providing funding and coordinated promotion for tourism across the Nouvelle-Aquitaine region.
• Département de la GirondecoreStrategic or Co-development PartnerDepartmental council supporting local tourism development and promotion in Gironde.
• Monatourisme.frminorGTM or Marketing PartnerRegional tourism information portal for Nouvelle-Aquitaine.
• Quality Tourism (Atout France)coreStrategic or Co-development PartnerNational quality certification body for tourism services in France.
• Gîtes de FranceminorChannel Partner/ Reseller/ DistributorNational gîte and holiday accommodation network, promoting rural tourism accommodations in the region.
• ClévacancesminorChannel Partner/ Reseller/ DistributorHoliday accommodation quality label and booking platform.
• SIRTAQUI (Système d'Information Régional Touristique)coreTechnology or IntegrationRegional tourism information system providing data infrastructure for the platform's accommodation, activity, and event listings.
• Agence Départementale du Tourisme de GirondecoreStrategic or Co-development PartnerDepartmental tourism development agency collecting and updating tourism information for the Gironde territory.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GetYourGuide: Global OTA for tours, activities, and experiences. Competes with the OT for visitor attention in activities booking and disintermediates regional DMOs by capturing transactions that historically flowed through tourist offices.
• Viator (Tripadvisor Experiences): Major global platform for booking tours, activities, and experiences worldwide. Competes with the OT for activity-booking share and increasingly aggregates regional tourism content that DMOs curate.
• Atout France: The national tourism development agency that owns the Qualité Tourisme label awarded to Entre-deux-Mers Tourisme. Functions as the apex DMO and quality-certification body over the entire French tourism office network.
• Provence-Alpes-Côte d'Azur Tourisme: Regional tourism agency covering a much larger geographic perimeter than Entre-deux-Mers. Comparable DMO function at scale, operating multi-territory visitor info portals, accommodation/event data, and SIRTAQUI-style infrastructure.

Regional players

• Visit French Pyrénées: Regional tourism organization for the French Pyrenees. Comparable as a Nouvelle-Aquitaine/Aquitaine neighbor DMO combining outdoor adventure, heritage, and gastronomy content across a multi-municipality territory.

Direct peers

• Gironde Tourisme: The departmental tourism agency for Gironde, of which Entre-deux-Mers Tourisme is a member. Operates the same DMO function one tier up (department vs. sub-region), coordinating promotion, data infrastructure (SIRTAQUI), and marketing for overlapping partner networks.
• Office de Tourisme et des Congrès de Bordeaux Métropole: The official Bordeaux city tourism office, covering the metropolitan area adjacent to Entre-deux-Mers. Direct peer as a French Office de Tourisme operating visitor centers, multilingual info portals, and partner networks in the same Bordeaux tourism ecosystem.
• ADT Alsace (Agence de Développement Touristique d'Alsace): Departmental tourism development agency for Alsace. Comparable DMO peer operating a regional tourism portal, cycling routes (Alsace Wine Route), partner accommodation network, and event calendar with multilingual content.
• Office de Tourisme de Bergerac (Dordogne Périgord): Another French regional OT in the Nouvelle-Aquitaine region. Comparable in scale and function: visitor offices, multilingual website, accommodation/event listings, wine tourism (Bergerac AOC) and heritage promotion in a rural hinterland.
• Monatourisme.fr (Nouvelle-Aquitaine Regional Portal): The Nouvelle-Aquitaine regional tourism portal of which Entre-deux-Mers Tourisme is a listed partner. Functions as an aggregated visitor info platform with shared data infrastructure and overlapping content coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@entre-deux-merstourisme7417/videos
• Facebookfacebook.com/OfficedetourismeEntredeuxMers
• Instagraminstagram.com/entredeuxmerstourisme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entre-deux-Mers Tourisme