actionable.me

What actionable.me does

actionable.me is a Braze-focused CRM acceleration platform developed by Massive Rocket, a private London-based company. The platform productises best practices drawn from over 100 Braze engagements into a standardised four-step methodology (Audit, Benchmark, Segment, Report). Its core components are Braze setup audits, legacy ESP data migration, campaign performance benchmarking, CRM impact reporting, and a proprietary micro-segmentation engine that segments customers into behavioural cohorts (New, Activated, Regular, VIP, Super VIP). The company has been a certified Braze Alloys Technology Partner since 2022 and is listed on the braze.com partner directory, with a broader technology ecosystem spanning Snowflake, Hightouch, Databricks, AWS, and OpenAI. In 2024, Massive Rocket launched a bi-directional Braze-to-Salesforce connector to sync customer records across both platforms, extending the platform's reach beyond pure Braze services.

The platform is delivered primarily through a professional services and productised consulting model, with engagements targeted at mid-market and enterprise brands already using the Braze customer engagement platform. actionable.me markets across six verticals — QSR & Food Delivery, Retail & eCommerce, Media/Gaming/Entertainment, Banking/Finance/Insurance, Travel & Hospitality, and Sports — with GoPuff (QSR & Food Delivery) cited as a flagship case study. Pricing is not publicly disclosed; customers are directed to contact the company via a form or [email protected] for consultation. Distribution is global in stated scope and runs through direct enterprise sales plus partner co-marketing via Braze and adjacent ecosystem partners. With a 1-10 person headcount and no disclosed funding rounds, the operation is structured as a small, specialised consultancy operating within the broader Massive Rocket brand rather than as a venture-backed SaaS business.

Name

actionable.me

Legal name

actionable.me

Website

https://actionable.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

actionable.me is a London-based Braze CRM acceleration platform developed by Massive Rocket, offering standardised audits, benchmarking, micro-segmentation, and reporting services to mid-market and enterprise brands across six verticals.

Ownership category

akta.pro rank

Product category

Marketing Technology Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Braze implementation services
• CRM benchmarking platform
• Marketing automation consulting
• Customer segmentation analytics
• Lifecycle marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CRM Acceleration Services: Professional services including Braze setup audits, data migration, performance benchmarking, impact reporting, and micro-segmentation design. Services are designed to accelerate Braze projects and increase campaign effectiveness at scale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

actionable.me is a proprietary CRM acceleration engine developed by Massive Rocket that provides standardized Braze CRM operations services including audits, legacy data migration, campaign performance benchmarking, CRM impact reporting, and micro-segmentation analysis for enterprise brands. It delivers productized best practices derived from over 100 Braze engagements, supported by a bi-directional Salesforce connector for data synchronization.

Product overview

actionable.me is a unified CRM acceleration platform developed by Massive Rocket, serving as their proprietary Braze benchmarking engine. The platform is built around a standardized four-step CRM Engine methodology (Audit, Benchmark, Segment, Report) and includes core components: Braze Audits, Legacy Data Migration, Campaign Performance Benchmarking, CRM Impact Reporting, and Micro-Segmentation Analysis. As a Braze Alloys certified partner since 2022, actionable.me accelerates Braze projects using best practices from 100+ engagements. The platform also includes a Braze to Salesforce bi-directional connector for cross-platform data synchronization. The micro-segmentation engine processes customer behavior data to create segments (New, Activated, Regular, VIP, Super VIP) for targeted marketing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• actionable.me Platform

Quantifiable outcome

• Micro-segmentation enables targeted customer engagement with segments including New (34%), Activated (26%), Regular (21%), VIP (13%), and Super VIP (6%)

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BrazecoreTechnology or Integrationactionable.me is an official certified Braze Alloys Technology Partner since 2022. The platform serves as the Braze acceleration engine, enabling brands to get more value out of Braze faster. Massive Rocket has productised best practices from 100+ Braze engagements. Findable on braze.com partner directory.
• SalesforcecoreTechnology or IntegrationMassive Rocket (creator of actionable.me) launched a bi-directional Braze to Salesforce connector enabling customer record syncing across both platforms. This connector ensures accurate data between Salesforce and Braze ecosystems.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Iterable: Iterable is a cross-channel marketing and CRM platform targeting enterprise brands, directly comparable to Braze and therefore to actionable.me's accelerator model serving Braze customers. Both compete for the same enterprise CRM spend and address similar use cases in segmentation, lifecycle, and personalised messaging.
• Cordial: Cordial is a cross-channel messaging CRM platform focused on data-driven personalisation. It targets the same mid-market/enterprise customers as Braze and offers similar segmentation, automation, and analytics capabilities that overlap with actionable.me's benchmarking and micro-segmentation focus.
• Optimove: Optimove is a CRM and customer loyalty platform with strong AI-driven segmentation and churn prediction capabilities. It serves similar verticals (retail, gaming, financial services) and competes directly with Braze and the kind of micro-segmentation/anomaly detection workflow that actionable.me delivers.
• Sailthru (Marigold Engage): Sailthru by Marigold Engage is a personalised cross-channel CRM platform used by retail, media, and travel brands. It competes with Braze for the same enterprise CRM budget and offers overlapping segmentation and reporting features that overlap with actionable.me's value proposition.
• Blueshift: Blueshift is an AI-powered cross-channel CRM platform focused on behavioural segmentation and personalised engagement. It targets the same enterprise and mid-market segments as Braze and offers overlapping segmentation and recommendation capabilities that compete with actionable.me's tooling.

Others

• Tealium: Tealium is a customer data platform (CDP) that sits upstream of Braze and other engagement platforms. It is an adjacent ecosystem participant that often co-exists with CRM acceleration work like actionable.me's and is frequently deployed alongside Salesforce-Braze stacks in enterprise environments.

Broad incumbents

• Adobe Marketo Engage: Adobe Marketo Engage is a leading B2B/B2C marketing automation incumbent with native segmentation and reporting. It competes with Braze and represents the broader enterprise marketing technology landscape where actionable.me's benchmarking and segmentation services are demanded.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent enterprise marketing suite. actionable.me already integrates with Salesforce via its bi-directional connector and competes with SFMC-adjacent agencies for CRM transformation work in the same enterprise accounts.

Emerging players

• Movable Ink: Movable Ink is a personalisation and content-generation platform that integrates with Braze and other CRMs to optimise email and mobile engagement. It operates in the same campaign-personalisation and benchmarking adjacencies as actionable.me and targets overlapping enterprise brands.
• Punchh (Block, formerly ParTech): Punchh is a digital loyalty and CRM platform purpose-built for restaurant and QSR brands, directly overlapping actionable.me's primary QSR & Food Delivery vertical. Both compete for CRM/engagement budget at food delivery and restaurant chains, including customers like GoPuff.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/massiverocket/mycompany
• Instagraminstagram.com/massiverocket
• Xx.com/actionableme
• Facebookfacebook.com/actionableme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about actionable.me