Specialty Surgical Center of North Brunswick

Name

Specialty Surgical Center of North Brunswick

Legal name

Specialty Surgical Center of North Brunswick, LLC

Website

https://northbrunswicksurgicalcenter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Center Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industry

Orthopedic & Spine Surgery Centers (HLAFAIAG)

Keywords

• Ambulatory surgery services
• Gastroenterology procedures
• Colonoscopy screening
• Outpatient orthopedic surgery
• Endoscopy services

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Facility Fees: Predetermined facility fees for surgical and diagnostic procedures including colonoscopies, EGDs, orthopedic surgeries. Fee includes medications, standard supplies, and use of operating and recovery rooms.
2. Physician Services Billing: Separate billing by surgeons for their professional services. Additional separate bills from anesthesiologists, pathologists, radiologists, and surgical assistants.
3. Insurance Reimbursement: Direct billing to Medicare and commercial insurance carriers. Accepts assignment of benefits from certain plans. Patient responsible for co-pays and deductibles.
4. Self-Pay/Out-of-Pocket: Payment required at time of service unless arrangements approved in advance. Accepts cash, checks, and credit cards. Online bill pay option available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Specialty Surgical Center of North Brunswick is an ambulatory surgery center (ASC) providing outpatient surgical and diagnostic procedures, primarily gastroenterology (colonoscopy with Direct Access scheduling, upper endoscopy/EGD) and orthopedic surgery (hand surgery including endoscopic carpal tunnel release, joint replacement). The center delivers same-day procedures with recovery at home, supported by online patient forms, an InstaMed-powered bill payment portal, and a Google 360 virtual facility tour.

Product overview

Specialty Surgical Center of North Brunswick is a multi-specialty ambulatory surgery center (ASC) providing outpatient surgical and diagnostic procedures. The core offering centers on gastroenterology services (colonoscopy with Direct Access scheduling, upper endoscopy/EGD) and orthopedic services (hand surgery including endoscopic carpal tunnel release, joint replacement). The center offers preparation resources including multiple colonoscopy prep solutions (Golytely, MiraLAX, Suprep, Sutab), an online bill payment portal via InstaMed, and virtual tour capabilities. The facility emphasizes same-day procedures with recovery at home, cost savings compared to hospital settings, and high patient satisfaction scores exceeding national averages.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulatory Surgery Center Services Multi-specialty ambulatory surgery center providing same-day outpatient surgical procedures across gastroenterology and orthopedic surgery, with recovery at home and facility-fee billing inclusive of medications, supplies, and use of operating and recovery rooms.
• Colonoscopy Services (including Direct Access Colonoscopy)

Quantifiable outcome

• 90% overall patient experience rating (vs 89% national benchmark)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AMSURGcoreStrategic or Co-development PartnerAMSURG is the parent company and operator of Specialty Surgical Center of North Brunswick. AMSURG manages over 250 surgery centers nationally, providing operational support, technology platforms, marketing resources, and administrative services. The center's website, billing systems, and privacy policies are governed by AMSURG.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. Center is participating provider for Aetna commercial insurance plans.
• AmeriHealthcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for AmeriHealth commercial plans.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network provider for Cigna commercial insurance plans.
• MedicarecoreChannel Partner/ Reseller/ DistributorCMS-certified Medicare provider. Center accepts Medicare beneficiaries and bills Medicare directly.
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network provider for Humana Medicare Advantage and commercial plans.
• Horizon Blue Cross Blue Shield of New JerseycoreChannel Partner/ Reseller/ DistributorIn-network provider for Horizon BCBSNJ commercial and Medicare Advantage plans, including New Jersey state health benefits.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network provider for United Healthcare commercial, Medicare Advantage, and Medicaid plans.
• Consumer Health NetworkminorChannel Partner/ Reseller/ DistributorIn-network provider through Consumer Health Network preferred provider organization.
• Stellar AnesthesiacoreImplementation/ SI/ Consulting PartnerAnesthesia services provider for surgical procedures. Located at 28 Heights Road, Clifton, NJ 07012. Provides anesthesiologists for procedures at the center.
• RWJBarnabas LabminorImplementation/ SI/ Consulting PartnerPathology laboratory services. Located at Robert Wood Johnson Place, New Brunswick, NJ 08903. Provides pathology and clinical laboratory testing for surgical specimens.
• Robert Wood Johnson Medical SchoolcoreStrategic or Co-development PartnerDr. Darren N. Seril serves as Associate Professor of Medicine at Rutgers Robert Wood Johnson Medical School. Hospital affiliations include Robert Wood Johnson Medical School, Robert Wood Johnson University Hospital, and RWJBarnabas Health Medical Group.
• Allied Digestive HealthcoreStrategic or Co-development PartnerDr. Sudha Nahar and Dr. Ritu Nahar practice through Allied Digestive Health. This gastroenterology practice group provides physician services at the surgery center and awards recognition to physicians.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PE GI Solutions: National GI-focused ASC and practice management company operating endoscopy centers across multiple states. Closely comparable in core GI service line (colonoscopy, EGD), payer contracting approach, and Direct Access colonoscopy-style programs.
• Surgery Partners: Public ASC and surgical hospital operator with 180+ locations nationwide. Comparable multi-specialty outpatient surgical platform with short-stay surgical facilities, GI services, and orthopedic offerings, serving similar payer and patient mix.
• Regent Surgical Health: ASC development and management company operating multi-specialty ambulatory surgery centers, including orthopedic and GI facilities. Comparable in physician partnership model, single- and multi-specialty ASC management, and payer contracting approach.
• SCA Health (Optum): Surgical Care Affiliates, a UnitedHealth Group/Optum subsidiary, operates one of the largest networks of ASCs in the U.S. Directly comparable multi-specialty ASC platform with similar payer contracting, accreditation, and specialty mix (including GI and orthopedics).
• United Surgical Partners International (USPI): Tenet Healthcare subsidiary and one of the largest ASC operators in the U.S. with 400+ facilities. Directly comparable in multi-specialty ASC operations, payer mix, and service line breadth including GI endoscopy and outpatient orthopedics.

Emerging players

• Physicians Endoscopy: GI-focused ambulatory surgery center developer and operator partnering with gastroenterologists. Directly comparable in single-specialty GI ASC model, endoscopy procedure mix, and physician partnership economics.

Broad incumbents

• AmSurg: Parent company and operator of Specialty Surgical Center of North Brunswick. AmSurg operates more than 250 ambulatory surgery centers nationwide across GI, ophthalmology, orthopedics, and other specialties—directly comparable in core ASC operating model, payer relationships, and accreditation standards.
• HCA Healthcare: Large for-profit hospital operator with significant outpatient and ASC operations. Indirectly comparable as a competing site of care for the same outpatient surgical procedures in regional markets, though HCA's ASC presence is embedded within broader hospital systems.
• Tenet Healthcare: Parent of USPI and major hospital system. Comparable as a competing multi-site ASC operator with overlapping payer relationships, regulatory accreditation, and outpatient strategy in the Northeast.
• Envision Healthcare: Large outpatient services platform historically active in ASC operations and ancillary surgical services. Compares as a broader ambulatory operator with overlapping GI, orthopedic, and anesthesia service lines supporting ASCs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/specialty-surgical-center-of-north-brunswick-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialty Surgical Center of North Brunswick