Specialty Surgical Center of North Brunswick
- Company typePrivate
- Founded2010
- HeadquartersNorth Brunswick, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Specialty Surgical Center of North Brunswick firmographics
Firmographics- Name
- Specialty Surgical Center of North Brunswick
- Legal name
- Specialty Surgical Center of North Brunswick, LLC
- Website
- https://northbrunswicksurgicalcenter.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Specialty Surgical Center of North Brunswick industry classification
Industry- Product category
- Ambulatory Surgery Center Services
- NAICS
- Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro industry
- Multi-Specialty Ambulatory Surgery Centers (ASCs)Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)Orthopedic & Spine Surgery CentersHealthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)
Keywords
Where Specialty Surgical Center of North Brunswick is headquartered
LocationHeadquarters
- HQ city
- North Brunswick
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Specialty Surgical Center of North Brunswick business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Facility Fees: Predetermined facility fees for surgical and diagnostic procedures including colonoscopies, EGDs, orthopedic surgeries. Fee includes medications, standard supplies, and use of operating and recovery rooms.
- Physician Services Billing: Separate billing by surgeons for their professional services. Additional separate bills from anesthesiologists, pathologists, radiologists, and surgical assistants.
- Insurance Reimbursement: Direct billing to Medicare and commercial insurance carriers. Accepts assignment of benefits from certain plans. Patient responsible for co-pays and deductibles.
- Self-Pay/Out-of-Pocket: Payment required at time of service unless arrangements approved in advance. Accepts cash, checks, and credit cards. Online bill pay option available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Facility fee for outpatient procedures |
| Subscription | Pay-as-you-go | Insurance-covered procedures |
| One time/ perpetual license | Pay-as-you-go | Self-pay patients |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Specialty Surgical Center of North Brunswick product offering
Product offeringCore offering
Specialty Surgical Center of North Brunswick is an ambulatory surgery center (ASC) providing outpatient surgical and diagnostic procedures, primarily gastroenterology (colonoscopy with Direct Access scheduling, upper endoscopy/EGD) and orthopedic surgery (hand surgery including endoscopic carpal tunnel release, joint replacement). The center delivers same-day procedures with recovery at home, supported by online patient forms, an InstaMed-powered bill payment portal, and a Google 360 virtual facility tour.
Product overview
Specialty Surgical Center of North Brunswick is a multi-specialty ambulatory surgery center (ASC) providing outpatient surgical and diagnostic procedures. The core offering centers on gastroenterology services (colonoscopy with Direct Access scheduling, upper endoscopy/EGD) and orthopedic services (hand surgery including endoscopic carpal tunnel release, joint replacement). The center offers preparation resources including multiple colonoscopy prep solutions (Golytely, MiraLAX, Suprep, Sutab), an online bill payment portal via InstaMed, and virtual tour capabilities. The facility emphasizes same-day procedures with recovery at home, cost savings compared to hospital settings, and high patient satisfaction scores exceeding national averages.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambulatory Surgery Center Services Multi-specialty ambulatory surgery center providing same-day outpatient surgical procedures across gastroenterology and orthopedic surgery, with recovery at home and facility-fee billing inclusive of medications, supplies, and use of operating and recovery rooms.
- Colonoscopy Services (including Direct Access Colonoscopy)
Quantifiable outcome
- 90% overall patient experience rating (vs 89% national benchmark)
- +3 more outcomes
Companies that use Specialty Surgical Center of North Brunswick
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Specialty Surgical Center of North Brunswick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Specialty Surgical Center of North Brunswick partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AMSURGcoreAMSURG is the parent company and operator of Specialty Surgical Center of North Brunswick. AMSURG manages over 250 surgery centers nationally, providing operational support, technology platforms, marketing resources, and administrative services. The center's website, billing systems, and privacy policies are governed by AMSURG.
- AetnacoreIn-network insurance provider. Center is participating provider for Aetna commercial insurance plans.
- AmeriHealthcoreIn-network insurance provider for AmeriHealth commercial plans.
- CignacoreIn-network provider for Cigna commercial insurance plans.
- MedicarecoreCMS-certified Medicare provider. Center accepts Medicare beneficiaries and bills Medicare directly.
- HumanacoreIn-network provider for Humana Medicare Advantage and commercial plans.
- Horizon Blue Cross Blue Shield of New JerseycoreIn-network provider for Horizon BCBSNJ commercial and Medicare Advantage plans, including New Jersey state health benefits.
- United HealthcarecoreIn-network provider for United Healthcare commercial, Medicare Advantage, and Medicaid plans.
- Consumer Health NetworkminorIn-network provider through Consumer Health Network preferred provider organization.
- Stellar AnesthesiacoreAnesthesia services provider for surgical procedures. Located at 28 Heights Road, Clifton, NJ 07012. Provides anesthesiologists for procedures at the center.
- RWJBarnabas LabminorPathology laboratory services. Located at Robert Wood Johnson Place, New Brunswick, NJ 08903. Provides pathology and clinical laboratory testing for surgical specimens.
- Robert Wood Johnson Medical SchoolcoreDr. Darren N. Seril serves as Associate Professor of Medicine at Rutgers Robert Wood Johnson Medical School. Hospital affiliations include Robert Wood Johnson Medical School, Robert Wood Johnson University Hospital, and RWJBarnabas Health Medical Group.
- Allied Digestive HealthcoreDr. Sudha Nahar and Dr. Ritu Nahar practice through Allied Digestive Health. This gastroenterology practice group provides physician services at the surgery center and awards recognition to physicians.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Specialty Surgical Center of North Brunswick competitors and assessment
Company assessmentDirect peers
- PE GI Solutions: National GI-focused ASC and practice management company operating endoscopy centers across multiple states. Closely comparable in core GI service line (colonoscopy, EGD), payer contracting approach, and Direct Access colonoscopy-style programs.
- Surgery Partners: Public ASC and surgical hospital operator with 180+ locations nationwide. Comparable multi-specialty outpatient surgical platform with short-stay surgical facilities, GI services, and orthopedic offerings, serving similar payer and patient mix.
- Regent Surgical Health: ASC development and management company operating multi-specialty ambulatory surgery centers, including orthopedic and GI facilities. Comparable in physician partnership model, single- and multi-specialty ASC management, and payer contracting approach.
- SCA Health (Optum): Surgical Care Affiliates, a UnitedHealth Group/Optum subsidiary, operates one of the largest networks of ASCs in the U.S. Directly comparable multi-specialty ASC platform with similar payer contracting, accreditation, and specialty mix (including GI and orthopedics).
- United Surgical Partners International (USPI): Tenet Healthcare subsidiary and one of the largest ASC operators in the U.S. with 400+ facilities. Directly comparable in multi-specialty ASC operations, payer mix, and service line breadth including GI endoscopy and outpatient orthopedics.
Emerging players
- Physicians Endoscopy: GI-focused ambulatory surgery center developer and operator partnering with gastroenterologists. Directly comparable in single-specialty GI ASC model, endoscopy procedure mix, and physician partnership economics.
Broad incumbents
- AmSurg: Parent company and operator of Specialty Surgical Center of North Brunswick. AmSurg operates more than 250 ambulatory surgery centers nationwide across GI, ophthalmology, orthopedics, and other specialties—directly comparable in core ASC operating model, payer relationships, and accreditation standards.
- HCA Healthcare: Large for-profit hospital operator with significant outpatient and ASC operations. Indirectly comparable as a competing site of care for the same outpatient surgical procedures in regional markets, though HCA's ASC presence is embedded within broader hospital systems.
- Tenet Healthcare: Parent of USPI and major hospital system. Comparable as a competing multi-site ASC operator with overlapping payer relationships, regulatory accreditation, and outpatient strategy in the Northeast.
- Envision Healthcare: Large outpatient services platform historically active in ASC operations and ancillary surgical services. Compares as a broader ambulatory operator with overlapping GI, orthopedic, and anesthesia service lines supporting ASCs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Specialty Surgical Center of North Brunswick social profiles
Digital presenceSpecialty Surgical Center of North Brunswick compliance and trust
Trust signalCompliance4 records
Specialty Surgical Center of North Brunswick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialty Surgical Center of North Brunswick leadership team
Management profileNumber of profiles
Profiles1 record
Specialty Surgical Center of North Brunswick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialty Surgical Center of North Brunswick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialty Surgical Center of North Brunswick
What does Specialty Surgical Center of North Brunswick do?
Specialty Surgical Center of North Brunswick is an ambulatory surgery center (ASC) providing outpatient surgical and diagnostic procedures, primarily gastroenterology (colonoscopy with Direct Access scheduling, upper endoscopy/EGD) and orthopedic surgery (hand surgery including endoscopic carpal tunnel release, joint replacement). The center delivers same-day procedures with recovery at home, supported by online patient forms, an InstaMed-powered bill payment portal, and a Google 360 virtual facility tour.
Is Specialty Surgical Center of North Brunswick a public or private company?
Specialty Surgical Center of North Brunswick is a private company. It is classified as corporate owned and is currently operating.
When was Specialty Surgical Center of North Brunswick founded?
Specialty Surgical Center of North Brunswick was founded in 2010. It employs 1 to 10 people.
Where is Specialty Surgical Center of North Brunswick based?
Specialty Surgical Center of North Brunswick is headquartered in North Brunswick, United States, in the North America region.
How does Specialty Surgical Center of North Brunswick make money?
Four revenue lines are on record. Facility Fees are the primary driver. The others are physician Services Billing, insurance Reimbursement and self-Pay/Out-of-Pocket.
Who are Specialty Surgical Center of North Brunswick's main competitors?
Direct peers on record are PE GI Solutions, Surgery Partners, Regent Surgical Health, SCA Health (Optum) and United Surgical Partners International (USPI). Physicians Endoscopy is listed as an emerging player. Broad incumbents are AmSurg, HCA Healthcare, Tenet Healthcare and Envision Healthcare.
Does Specialty Surgical Center of North Brunswick have an API?
No public API is recorded for Specialty Surgical Center of North Brunswick.
What industry is Specialty Surgical Center of North Brunswick in?
Specialty Surgical Center of North Brunswick's product category is Ambulatory Surgery Center Services. Its primary akta.pro industry code is HLAFAIAA, Multi-Specialty Ambulatory Surgery Centers (ASCs), with a secondary code of HLAFAIAG, Orthopedic & Spine Surgery Centers. Its NAICS code is 621493 and its SIC code is 8093.