GL Digital Automotive Marketing

What GL Digital Automotive Marketing does

GL Digital Automotive Marketing is a founder-operated digital marketing consultancy, established in 2019 by Gary Lewis Cheetham, that delivers data-driven marketing services to motorcycle, powersports, and RV dealerships as well as ecommerce companies in the UK and United States. Its offering centers on PPC and SEO campaign management, funnel optimization, full-funnel lead generation systems, CRM architecture and process automation, and performance tracking designed to tie marketing spend directly to unit sales on the dealership floor. The founder's background — growing up inside a Manchester family motorcycle dealership, building internal CRM systems and websites in-house, and managing finance brokerage operations — informs an approach that treats marketing, sales operations, and software as a single system rather than separate functions.

The firm's technology stack is centered on custom-built CRM and automation tools developed in-house, data integration and analytics infrastructure tailored to dealership operations, and an AI-powered motorcycle pricing algorithm (MotorbikeValuations.com) developed in collaboration with a University of Manchester MSc student using Python neural networks. GL Digital positions itself as operating at the intersection of marketing, software, and sales, with named clients including Mike Bruno's Freedom Harley-Davidson (multi-location Harley-Davidson dealership group in Louisiana), where the founder currently serves in an embedded full-time Marketing Director capacity. Adjacent ventures under the founder's portfolio — Countryside Motorhomes, Sell My Motorhome Yorkshire, and Motorhome Pig — extend the same data-driven marketing playbook into the UK RV and motorhome retail vertical.

GL Digital's business model is professional services rather than software: engagements are custom-quoted with no publicly disclosed pricing, GTM is sales-led via direct consulting engagement with enterprise dealership groups, and customer segmentation is vertical (motorcycle/powersports and RV dealerships as primary; ecommerce as secondary). The firm reports 1–10 employees, operates from Manchester, UK and Baton Rouge, Louisiana, USA, and is founder-owned with no disclosed institutional investors, parent company, or subsidiary structure.

Name

GL Digital Automotive Marketing

Website

https://gl.digital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GL Digital Automotive Marketing is a founder-operated digital marketing consultancy that delivers PPC, SEO, funnel optimization, and CRM automation services to motorcycle, powersports, and RV dealerships in the UK and US.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Consultancy Services: Marketing consultancy helping motorcycle dealerships and ecommerce companies with digital marketing strategy, paid media, SEO, and sales optimization. Services include PPC campaign management, funnel optimization, CRM architecture, and process automation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GL Digital is a marketing consultancy that helps motorcycle, powersports, and Harley-Davidson dealerships as well as ecommerce companies grow through data-driven digital marketing. Core services include full-funnel lead generation systems, PPC and SEO campaign management, CRM architecture and process automation, funnel optimization, and integrated content and video strategy that ties ad spend directly to unit sales outcomes.

Product overview

GL Digital is a marketing consultancy (a single service offering, not a software platform) founded in 2019, helping motorcycle dealerships and ecommerce companies. The offering centers on digital marketing strategy, full-funnel lead generation systems, CRM architecture and process automation, data-driven PPC & SEO campaigns, and performance tracking that ties ad spend directly to sales outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• GL Digital Marketing Consultancy End-to-end digital marketing consultancy for motorcycle, powersports, Harley-Davidson, and RV dealerships as well as ecommerce companies, providing full-funnel lead generation systems, data-driven PPC and SEO campaigns, CRM architecture and process automation, integrated content and video strategy, and performance tracking that ties ad spend directly to unit sales outcomes.
• MotorbikeValuations.com AI-powered motorcycle pricing tool built on a machine learning algorithm using Python neural networks, created in partnership with the University of Manchester and leveraging family dealership data to provide motorcycle valuations.

Quantifiable outcome

• Nearly £2M revenue generated in 6 months for UK RV retail startup using data-driven marketing

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• University of ManchestercoreStrategic or Co-development PartnerCollaborated with University of Manchester MSc student to build machine learning algorithm using Python neural networks. Leveraged family dealership data to create MotorbikeValuations.com, an AI-powered motorcycle pricing tool. This partnership demonstrated early adoption of data science in automotive retail and provided foundational AI experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: Major provider of dealer management systems, CRM and digital retailing tools to franchised auto dealers. Comparable as a broader incumbent that dealers may use in conjunction with GL Digital's marketing services for CRM integration work.
• Bounteous: Large digital experience and marketing agency serving enterprise clients across industries including commerce and automotive. Comparable as a broader incumbent agency GL Digital competes against when bidding for multi-location dealer group mandates.
• Cox Automotive / AutoTrader: Large automotive retail platform encompassing AutoTrader and related marketing, inventory and merchandising products sold to franchised dealers. Comparable as the broad incumbent GL Digital's dealership clients already buy from, and the awarding body of the AutoTrader Highly Rated Award referenced in the company's recognition.

Direct peers

• DealerInspire: Digital advertising and dealer-website platform providing SEO, paid media and website solutions to automotive retailers. Comparable as a direct competitor for digital marketing budgets of multi-location dealership groups.
• Tier10 Marketing: Full-service marketing agency purpose-built for automotive retail, including full-funnel lead generation, PPC, SEO and CRM integration for franchised dealers. Directly comparable as a verticalized automotive marketing agency competing for the same powersports/motorcycle and broader dealer-group budgets.
• LotLinx: Automotive digital marketing platform that ties ad spend to VIN-level outcomes for dealerships; provides paid media optimization and inventory merchandising. Comparable around the same full-funnel measurement-and-attribution approach GL Digital positions for dealers.
• PowerSports Marketing Group: Marketing and consulting agency dedicated to powersports and motorcycle dealerships, providing digital marketing, training and vendor programs. Comparable niche-specific peer in the same motorcycle/powersports vertical GL Digital serves.
• AutoLeadStar: Automated marketing and lead engagement platform specifically for automotive dealerships, focused on converting digital leads through CRM workflows. Comparable as a specialist vendor solving the same marketing-sales handoff problem in dealerships.
• Digital Air Strike: Vendor of digital marketing, social media, lead response and reputation management tools purpose-built for automotive dealers. Comparable as a competitive specialist offering dealer-focused engagement and conversion optimization.
• Pure Digital: Digital marketing agency specializing in RV and powersports dealerships, providing PPC, SEO, lead handling and social media services. Highly comparable given GL Digital's Harley-Davidson and RV dealer focus and shared customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gldigitaluk
• Facebookfacebook.com/gldigitaluk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GL Digital Automotive Marketing