Pure Digital

What Pure Digital does

Pure Digital is a privately held, New York-based B2B growth marketing agency founded in 2014, operating with 11-50 employees and no disclosed outside funding. The firm delivers integrated paid advertising, conversion rate optimization, conversion-focused UI/UX and landing page design, analytics and attribution, and web development services to enterprise and mid-market B2B buyers in healthcare, wellness, fitness, SaaS, education, insurance, and professional services. Its service stack is built on third-party platforms rather than proprietary technology, combining Google Ads, LinkedIn Ads, and Meta Ads for paid media; VWO, Optimizely, Unbounce, and Hotjar for experimentation and CRO; HubSpot for CRM and marketing automation; and Figma and WordPress for design and implementation, with an AI-overlay used for predictive bidding, behavioral analysis, and a newly launched Answer Engine Optimization (AEO) practice targeting ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, Copilot, and Grok.

Pure Digital's go-to-market is sales-led and enterprise-oriented: it acquires clients through direct outreach, partnership referrals, content-driven inbound (case studies), and a free marketing audit offer, then delivers services via dedicated account managers, custom weekly reporting, and strategic consultations through Zoom. Pricing is quote-based and not publicly disclosed, consistent with bespoke retainers negotiated with each client. The firm holds Google Partner Premier 2023 and Meta Business Partner credentials and reports having managed millions of dollars in Google ad spend across its client base. The team is led by Founder and CEO Benjamin Arabov, with Vice President of Business Development Jordan Bass, Director of Operations Michelle Greenberg, and senior functional directors across CRO and Client Success.

The business model is professional services revenue from agency retainers, with no disclosed product or platform licensing revenue, no acquisitions or subsidiaries, and no institutional investors. Strategic posture is bootstrapped and incremental, evidenced by continuous vertical and service-line expansion (including AEO) over a ten-year operating history rather than by venture-scale capital deployment or M&A.

Name

Pure Digital

Legal name

Pure Digital

Website

https://puredigitalco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Digital is a New York-based, bootstrapped B2B growth marketing agency founded in 2014 that delivers integrated paid advertising, conversion rate optimization, landing page design, and analytics services to enterprise and mid-market B2B clients across healthcare, wellness, fitness, SaaS, and professional services verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• B2B growth marketing
• Paid search advertising
• Conversion rate optimization
• Paid social advertising
• Landing page optimization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services - Paid Advertising Management: Pure Digital provides paid advertising campaign management across Google Ads, LinkedIn Ads, and Meta Ads. Services include strategic media planning, budget allocation, audience targeting, and performance optimization.
2. Conversion Rate Optimization Services: CRO consulting and implementation services including funnel audits, landing page design, A/B testing, UX improvements, and marketing automation.
3. Web Development Services: Conversion-focused web development and landing page creation services, including high-converting designs, persuasive copywriting, and CMS implementation support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pure Digital is a performance-driven B2B growth marketing agency that manages paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads, paired with conversion rate optimization and conversion-focused web development. The firm delivers full-funnel customer acquisition systems designed to help B2B companies generate more qualified leads, lower customer acquisition costs, and improve conversion rates. Services include strategic media planning, retargeting, ABM strategies, A/B testing, landing page design, analytics/attribution, and AI answer-engine visibility optimization.

Product overview

Pure Digital is a performance-driven B2B growth marketing agency offering a unified portfolio of services centered around paid advertising, conversion rate optimization, and data-driven customer acquisition. The core offering consists of Paid Advertising (encompassing Paid Search, Paid Social, and retargeting/ABM strategies) combined with Conversion Rate Optimization services. Supporting these are specialized sub-products including Conversion-Focused UI/UX Design, Landing Page Strategy, Analytics & Attribution, Answer Engine Optimization (AEO), and Web Development. The integrated approach combines paid media, CRO, conversion-focused design, analytics, and AI visibility optimization into a unified acquisition system.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Advertising Performance-driven paid media management across Google Ads, LinkedIn Ads, and Meta Ads, tailored to B2B buying cycles and high-intent traffic. Includes strategic media planning, budget allocation, retargeting, Account-Based Marketing (ABM) strategies, and CRM-integrated tracking and attribution. Sold to B2B companies seeking high-value leads and pipeline growth.
• Conversion Rate Optimization (CRO) Data-driven CRO services including funnel audits, user journey mapping, A/B testing with clear learning objectives, landing page design and development, UX improvements for B2B buyers, and marketing automation/lead nurturing flows. Sold to B2B companies seeking to convert more leads without increasing ad spend.
• Answer Engine Optimization (AEO) AI visibility optimization service that improves brand presence across AI-powered search and answer engines including ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, Copilot, and Grok. Includes semantic optimization, structured data implementation, FAQ optimization, and entity optimization. Sold to B2B brands seeking visibility in AI-driven search.
• Web Development Conversion-focused web development service building seamless user experiences across various design, tech, A/B testing, and marketing stacks. Includes high-converting designs, persuasive copywriting, CMS implementation support, and mobile-responsive builds. Sold to B2B clients needing optimized websites and landing pages.
• Analytics & Attribution Comprehensive analytics service covering conversion tracking, attribution setup, funnel analytics, CRM integration, reporting dashboards, and user behavior analysis. Sold to B2B companies needing data-driven performance measurement and reporting.

Quantifiable outcome

• 350% increase in high-qualified leads, 450% increase in lead-to-customer ratio for Cenegenics
• +12 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreGTM or Marketing Partner · 1 January 2023Pure Digital holds Google Partner Premier status, a certification indicating expertise in Google Ads management and adherence to Google's best practices and performance standards.
• MetacoreGTM or Marketing Partner · 1 January 2023Pure Digital is a Meta Business Partner, certified to manage advertising campaigns across Meta's platforms including Facebook and Instagram.
• LinkedIncoreTechnology or IntegrationPure Digital runs LinkedIn Ads campaigns for B2B lead generation, targeting decision-makers and professionals across various industries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: KlientBoost is a B2B-focused PPC and CRO agency that combines paid media management with conversion rate optimization. Closely comparable to Pure Digital in service mix, target buyer (mid-market B2B), and boutique delivery model.
• Directive: Directive is a B2B SaaS performance marketing agency offering paid media, SEO, and CRO. Directly comparable to Pure Digital in the SaaS/B2B lead generation niche with an integrated paid-plus-CRO approach.
• Single Grain: Single Grain is a digital marketing agency specializing in SaaS and B2B growth through paid ads, SEO, and CRO. Comparable on target customer (SaaS/B2B), service stack, and emphasis on measurable ROI.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency offering paid search, paid social, and CRO services. Closely comparable to Pure Digital in channel mix and boutique-style client management.
• AdVenture Media Group: AdVenture Media is a paid media agency focused on Google Ads, Facebook Ads, and CRO for mid-market and enterprise clients. Comparable to Pure Digital on channel specialization and data-driven execution.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency with deep focus on demand generation, account-based marketing, and pipeline management. Directly comparable to Pure Digital in B2B lead gen orientation.
• DemandZEN: DemandZen is a B2B demand generation agency offering outsourced SDR services, content, and paid media support. Comparable to Pure Digital in B2B demand generation focus, with adjacent sales execution services.
• Ironpaper: Ironpaper is a B2B growth agency combining inbound marketing, paid media, and lead generation with an emphasis on measurable ROI. Comparable to Pure Digital in B2B acquisition focus and analytics integration.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering paid media, SEO, CRO, and web development. Overlaps significantly with Pure Digital's services but at much larger scale and broader client base.

Emerging players

• Huemor: Huemor is a web design and CRO agency that pairs conversion-focused design with marketing strategy. Partial overlap with Pure Digital's web development and CRO offerings, though primarily design-led rather than media-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/puredigitalco
• Facebookfacebook.com/PureDigitalCo
• LinkedInlinkedin.com/company/puredigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Digital