Powersports Marketing
Powersports Marketing (Firestorm Marketing / PSM Marketing) is a privately held B2B marketing services firm providing multi-channel digital marketing — reputation management, email automation, SEO, and paid advertising — to powersports, RV, marine, agriculture, and automotive dealers and OEMs on a recurring subscription basis.
- Company typePrivate
- Founded2004
- HeadquartersPeachtree City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Powersports Marketing does
Powersports Marketing, operating under the legal name Firestorm Marketing and the brand PSM Marketing, is a privately held B2B marketing services firm headquartered in Peachtree City, Georgia. Founded in 2004, the company provides 'Done For You' multi-channel digital marketing campaigns and training to dealers and OEMs across five specialized verticals: powersports (motorcycles, ATVs, UTVs, snowmobiles), RV, marine, agriculture, and automotive. Its product portfolio consists of modular but integrated service lines — Reputation Management, Automated Email Marketing, SEO, Digital Marketing Services (Google/YouTube paid search and Facebook/Instagram paid social), and the Sharp Shooter Event Campaign — supported by a Sample Campaigns inventory showcase that demonstrates vertical-specific executions across dozens of OEM brands.
The company's go-to-market is sales-led and consultative, featuring a 'Request Demo' intake form on its website and direct phone, text, and international contact lines. Revenue is generated through recurring service engagements with dealer networks and OEMs, evidenced by a wide logo wall spanning major brands including Harley-Davidson, BMW, Honda, Polaris, Indian, Ducati, Kawasaki, Yamaha, Can-Am, Aprilia, Sea-Doo, Ski-Doo, John Deere, Kubota, Chrysler, Jeep, and Nissan. No pricing is publicly disclosed, and all engagements appear quote-based.
Powersports Marketing operates without disclosed external funding, M&A activity, or parent-company affiliation. It maintains an active Jobvite-hosted careers portal, suggesting ongoing incremental hiring. The company has no disclosed AI/ML capabilities, patents, certifications, or regulatory actions in the source material, positioning it as a specialized services firm rather than a technology-platform vendor.
Powersports Marketing firmographics
Firmographics- Name
- Powersports Marketing
- Legal name
- Firestorm Marketing
- Website
- https://powersportsmarketing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Powersports Marketing (Firestorm Marketing / PSM Marketing) is a privately held B2B marketing services firm providing multi-channel digital marketing — reputation management, email automation, SEO, and paid advertising — to powersports, RV, marine, agriculture, and automotive dealers and OEMs on a recurring subscription basis.
- Ownership category
- akta.pro rank
Where Powersports Marketing is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Powersports Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Services: Provides multi-channel and digital marketing services to dealers and OEMs in the powersports, RV, marine, agriculture, and automotive industries. Revenue appears to be generated through service contracts with dealerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Powersports Marketing product offering
Product offeringCore offering
Powersports Marketing (legal name Firestorm Marketing, also DBA PSM Marketing) provides multi-channel and digital marketing services to powersports, RV, marine, agriculture, and automotive dealers and OEMs. Its offering includes reputation management, automated email marketing, paid search and social media advertising (Facebook/Instagram, Google/YouTube), SEO, and event-based marketing programs such as Sharp Shooter, delivered as managed services to dealership clients.
Product overview
Firestorm Marketing ( Powersports Marketing) offers a multi-channel and digital marketing platform tailored for powersports, RV, marine, agriculture, and automotive dealers and OEMs. The portfolio consists of core service modules — Reputation Management, Automated Email Marketing, SEO, and Digital Marketing Services (including paid search and social media advertising via Facebook/Instagram and Google/Youtube) — complemented by the Sharp Shooter Event Campaign, a multi-channel event marketing add-on, and a Sample Campaigns showcase tool. The platform is structured as a unified marketing suite with modular components that dealers can deploy individually or in combination across the vehicle and inventory lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management
Companies that use Powersports Marketing
Customer profileSegments4 records
Ideal customer profiles2 records
Powersports Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Powersports Marketing partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Powersports Marketing competitors and assessment
Company assessmentBroad incumbents
- VinSolutions: Cox Automotive's dealer CRM and marketing automation platform with email, desking, and integrated marketing workflows — overlapping with Firestorm's email automation and multi-channel offerings within dealer technology stacks.
- DealerInspire: Cox Automotive subsidiary providing dealer websites, digital marketing, and inventory advertising solutions — competes with Firestorm on the digital marketing services and SEO product lines for auto and powersports dealers.
- Dealer.com: Cox Automotive-owned digital marketing provider for automotive and powersports dealers offering websites, SEO, paid media, and reputation management — the broadest incumbent in the dealer marketing space and a primary competitor for shared dealer accounts.
Emerging players
- Birdeye: Multi-vertical reputation management and customer experience platform with growing dealer presence — overlaps with Firestorm's reputation management module and represents the in-house self-serve alternative for dealers.
- Digital Dealer: Conference, media, and education company serving automotive and powersports dealers — adjacent peer in the dealer-marketing ecosystem that influences vendor selection decisions competing with Firestorm for thought leadership and pipeline.
- Podium: Reputation management and customer communication platform serving local businesses including dealers — competes head-on with Firestorm's reputation management product line and is pushing deeper into dealer vertical.
Direct peers
- PureCars: Digital marketing and analytics platform purpose-built for automotive and powersports dealers, offering paid media, SEO, and shopper intelligence — directly competes with Firestorm for the same dealer customer base and OEM co-op dollars.
- Adpearance: Digital marketing agency specialized in automotive and powersports dealer clients, offering paid media, SEO, and website services — a closely comparable specialized agency competing for the same mid-market dealer accounts.
- Stream Companies: Full-service automotive digital marketing agency offering paid media, creative, websites, and CRM services to dealer groups and OEMs — a directly comparable specialized agency with overlapping service lines.
- Outsell: AI-driven customer engagement and marketing automation platform built specifically for automotive dealers, providing email, social, and direct mail automation — directly overlapping with Firestorm's automated email and multi-channel offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Powersports Marketing social profiles
Digital presencePowersports Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powersports Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Powersports Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powersports Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powersports Marketing
What does Powersports Marketing do?
Powersports Marketing (legal name Firestorm Marketing, also DBA PSM Marketing) provides multi-channel and digital marketing services to powersports, RV, marine, agriculture, and automotive dealers and OEMs. Its offering includes reputation management, automated email marketing, paid search and social media advertising (Facebook/Instagram, Google/YouTube), SEO, and event-based marketing programs such as Sharp Shooter, delivered as managed services to dealership clients.
Is Powersports Marketing a public or private company?
Powersports Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Powersports Marketing founded?
Powersports Marketing was founded in 2004. It employs 11 to 50 people.
Where is Powersports Marketing based?
Powersports Marketing is headquartered in Peachtree City, United States, in the North America region.
How does Powersports Marketing make money?
One revenue line is on record: marketing Services.
Who are Powersports Marketing's main competitors?
Broad incumbents on record are VinSolutions, DealerInspire and Dealer.com. Emerging players are Birdeye, Digital Dealer and Podium. Direct peers are PureCars, Adpearance, Stream Companies and Outsell.
Does Powersports Marketing have an API?
No public API is recorded for Powersports Marketing.