Image & Time

What Image & Time does

Image & Time is a Lagos, Nigeria-based creative agency that designs brand identities, advertising campaigns, digital experiences, and physical experiences for ambitious commercial and social-sector brands. Its service portfolio spans seven interconnected practice areas — Design & Culture, Innovation & Transformation, Strategy & Insight, Advertising Campaigns, Digital Experiences, Experience Design and Trainings, and Brand Identity & Product Design — supported by thought-leadership products (Learning Sessions, Book Review, and a studio blog). The agency positions itself as a small, senior-led studio where creative leadership engages directly on every project, contrasting with the layered structures of global networks.

The agency's client base is concentrated in Nigeria and spans multinational FMCG (Nestle/Maggi, Nestle Pure Life, La Casera, Mr Bigg's, Bukka Hut, Heineken, Coca-Cola, Martell, Pernod Ricard, Absolut, PZ Cussons), financial services (Union Bank and its M36 sub-brand, FBN Quest), consumer appliances (Haier Thermocool, Xiaomi, Infinix), energy (Seplat, NNPC), technology startups (Awarri, Kucheza, Onealpha), education (Greensprings School), and advocacy organisations (Sickle Cell Foundation Nigeria, The Suicide Review). Campaign outputs cited include measurable outcomes — 181M+ impressions and 20% account lift for Union Bank, 64M+ impressions for the Sickle Cell campaign, +18% enrolment lift for Greensprings School — demonstrating an outcome-led value proposition rather than pure creative output delivery.

The business operates on a project-based professional services model with custom quote-based pricing; revenue is generated through individual client engagements and implicit retainers with brand partners. Demand is sourced primarily through the agency's website contact channel and earned recognition (D&AD shortlist, LAIF, Pitcher, Media World, Nigerian Marketing Awards). Beyond client services, the agency runs practitioner-led workshops and reading circles as community-building and supplementary revenue activity. No funding, ownership, or financial disclosures are present in the source material.

Name

Image & Time

Legal name

Image & Time

Website

https://imageandtime.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Image & Time is a Lagos-based creative agency designing brand identities, advertising campaigns, digital experiences, and experience design for multinational and Nigerian brands across FMCG, financial services, technology, and advocacy sectors.

Ownership category

akta.pro rank

Product category

Creative and Advertising Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Event Strategy & Experience Design (BPAFAGAA), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand identity design
• Advertising campaigns
• Digital experience design
• Brand strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based fees for brand identity, advertising campaigns, digital experiences, strategy, and experience design services. Revenue generated through client engagements for specific creative projects and retainer relationships with brand partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Image & Time is a Lagos-based independent creative agency that designs brand identities, builds advertising campaigns, develops digital experiences, and creates live brand experiences for ambitious African and multinational brands. Engagements span strategy and insight, brand identity and product design, integrated advertising campaigns (film, social, outdoor), digital experiences (web, social systems, content engines), and experience design (launches, events, field activations), delivered through a four-stage Discover-Strategise-Create-Launch process.

Product overview

Image & Time is a creative agency offering a portfolio of interconnected services rather than a unified software product. The core service offerings include: Design & Culture (identity systems, brand worlds, cultural positioning); Innovation & Transformation (new propositions, service ideas, transformation storytelling); Strategy & Insight (audience research, category mapping, creative strategy); Advertising Campaigns (integrated film, social, outdoor and experiential ideas); Digital Experiences (web, social systems, content engines, digital brand touchpoints); Experience Design and Trainings (launches, events, physical brand moments); Brand Identity & Product Design (brand systems, packaging, product interfaces). Supporting offerings include Learning Sessions (practical workshops) and Book Review (studio reading conversations). The agency also produces campaign work across multiple sectors including banking (Union Bank/M36), food and beverage (Maggi, Nestle Pure Life, La Casera, Mr Bigg's, Bukka Hut), advocacy (Sickle Cell Foundation, The Suicide Review), technology (Awarri, Kucheza, Haier Thermocool), energy (Seplat), and education (Greensprings School).

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Culture
• Innovation & Transformation
• Strategy & Insight
• Advertising Campaigns
• Digital Experiences
• Experience Design
• Brand Identity & Product Design

Quantifiable outcome

• Union Bank campaign delivered 181M+ impressions and 20% lift in new account openings
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Ogilvy Africa: Pan-African arm of WPP/Ogilvy with a significant Lagos presence, serving many of the same multinational FMCG and financial-services clients as Image & Time. Represents the global-network competitive benchmark.
• Publicis Africa: African operations of Publicis Groupe with creative, media and digital capabilities across multiple African markets including Nigeria. Competes for the same enterprise brand mandates.
• Dentsu Africa: African network of Dentsu International with Lagos presence serving multinational clients across creative, media and customer experience. Sets the global-scale competitive reference for Image & Time.

Direct peers

• DDB Lagos: Lagos office of DDB Worldwide, competing directly for Nigerian brand-partner assignments in the same FMCG and banking categories as Image & Time. Brings global network scale to local pitches.
• Promise: South African-born creative agency that has expanded into Nigeria and pan-African markets with brand storytelling and integrated campaign work. Comparable positioning around cultural insight and craft.
• SO&U: Nigeria's largest independent full-service advertising agency, headquartered in Lagos with multi-sector client work spanning FMCG, banking and telecoms. Direct competitor for the same brand-partner RFPs that Image & Time targets.
• Insight Communications: Lagos-headquartered creative and advertising agency with a similar full-service model spanning brand identity, campaigns and digital. Comparable client roster in Nigerian FMCG and financial services.

Regional players

• The Monkeys (by Dentsu): South African creative agency (now part of Dentsu) recognized for culturally-rooted campaigns and craft leadership. Comparable boutique-to-scaled trajectory within Africa, though primarily South African in focus.
• Net#work BBDO: South African arm of BBDO Worldwide with strong credentials in integrated campaigns and brand building. Comparable in serving multinational clients in Africa, though primary market is South Africa.
• Yellow Brick Road: Kenyan creative and advertising agency known for award-winning integrated campaigns across East Africa. Comparable in positioning and craft orientation, though operating in a different African sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/imageandtime

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image & Time