Yellow Brick Road Productions

What Yellow Brick Road Productions does

Yellow Brick Road Productions is a Philippine full-service video production and advertising house founded in 2013 and headquartered in Makati City. The company operates as an end-to-end production partner for brand advertisers, delivering television commercials, digital video content, print production, corporate event coverage, brand activation campaigns, webinars and event streaming, behind-the-scenes content, and post-production services (editing, color grading, visual effects, sound design). Creative services span concept development, copywriting, storyboarding, and art direction. Technically, the firm relies on professional cinema-grade equipment including Phantom Flex4K high-speed cameras to capture broadcast-quality footage, supported by an in-house roster of directors (Nui Cortes, Miko Livelo, Jake Morales, Adrielle Esteban) whose international shooting experience is the primary creative differentiator.

The firm sells on a project-based professional services engagement model, with pricing not publicly disclosed and quoted per scope. Its go-to-market is direct enterprise sales to brand marketing teams and advertising agencies, conducted from a single Makati headquarters within the Philippines. The client roster spans food and beverage (Jollibee, Pizza Hut, Coca-Cola, Kopiko, Dairy Queen, Ginebra San Miguel), automotive (Lexus, Mitsubishi, Yamaha, Kawasaki), personal care (Dove, Ponds, L'Oreal), telecommunications (Globe, PLDT), finance (RCBC, Security Bank, Insular Life), government (Department of Tourism, Philippine Statistics Authority), and healthcare (Asian Hospital & Medical Center). The team is described as a small (1-10 employees) collaborative bench of industry practitioners, led by President and CEO Rochelle Toniza-Villanueva.

The company earns recognition through regional and global industry awards (Kantar Creative and Effectiveness Awards Pilipinas 2021, WARC Awards shortlist 2021, Asian Spikes 2018, Anvil Awards 2009 and 2012, PX3 Paris Honorable Mention 2008), and its portfolio platform includes YouTube, Vimeo, Instagram, and Facebook channels used as a top-of-funnel showcase. No AI/ML capabilities, software products, APIs, patents, third-party integrations, or external funding have been disclosed in the source data, indicating a traditional services-only operating model.

Name

Yellow Brick Road Productions

Legal name

Yellow Brick Road Productions

Website

https://ybrprod.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Brick Road Productions is a Makati-based, full-service video production house founded in 2013 that produces television commercials, digital video, corporate event, and brand activation content for enterprise brands across F&B, automotive, telco, finance, and government in the Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Commercial Production: Project-based production of TV commercials for brands and advertising agencies. Revenue generated through fees for creative development, filming, and post-production services.
2. Digital Video Production: Production of digital content including social media videos, branded content, and online advertising materials for clients.
3. Corporate and Event Services: Corporate events production, brand activations, webinars, event streaming, and behind-the-scenes content creation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Yellow Brick Road Productions is a full-service Philippine film and video production house that produces television commercials, digital video content, and branded materials for major brands and advertising agencies. The company delivers end-to-end production services spanning concept development, scriptwriting, storyboarding, art direction, filming, and post-production. It operates an in-house roster of directors and uses professional equipment such as Phantom Flex4K high-speed cameras to serve F&B, automotive, telecommunications, finance, and government clients.

Product overview

Yellow Brick Road Productions is a Philippine-based film production company offering a unified suite of creative and production services. The core offering consists of Television Commercial Production (TVC), Digital Video Production, Print Production, Corporate Events, Brand Activation, Post Production Services, Webinars and Event Streaming, and Behind the Scenes production. These are complemented by Creative Services including Concept Development, Copywriting, Storyboarding, and Art Direction. The company operates as a full-service production house rather than a software platform, with an in-house roster of directors (Nui Cortes, Miko Livelo, Jake Morales, and others) producing commercial content for major Philippine and international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Commercial Production (TVC)
• Digital Video Production
• Print Production
• Corporate Events Production
• Brand Activation
• Post Production Services
• Webinars and Event Streaming
• Behind the Scenes Production
• Concept Development
• Copywriting
• Storyboarding
• Art Direction

Named customers24 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smuggler: Global production company producing commercials and branded content with offices in multiple regions. Comparable to YBR as a creative production partner offering full-service TVC and digital production.
• Tool of North America: Bicoastal commercial production company representing directors for TVCs and digital advertising. Comparable to YBR in operating as a director-led production house serving brand and agency clients.
• Radical Media: Internationally recognized production company producing commercials, branded content, and digital campaigns. Comparable to YBR as a full-service creative production partner for global and regional brands.
• Anonymous Content: Global production and entertainment company with a commercial division producing TVCs and branded content. Directly comparable to YBR's end-to-end production model serving major advertisers.
• Hungry Man: Global commercial and branded content production company with offices worldwide. Directly comparable to YBR as a director-driven production house producing TVCs and digital campaigns for major brands.

Broad incumbents

• BBDO Guerrero: One of the largest advertising agencies in the Philippines, part of the BBDO Worldwide network, offering creative and production services to major Filipino and multinational brands. Comparable to YBR as a buyer/producer of commercial video content for the same client roster.
• DDB Philippines: Full-service creative agency in the Philippines, part of the global DDB network, with in-house production capabilities and strong ties to local brands. Comparable to YBR in that it produces TVCs and digital content for the same enterprise client base (and previously employed one of YBR's current directors).
• Ogilvy Philippines: Major multinational advertising agency with a strong Philippine presence, offering integrated creative and content production services. Comparable to YBR in producing TVC and digital campaigns for many of the same enterprise brand clients in the Philippines.

Regional players

• ImagineAsia: Philippine-based film and commercial production company. Closest direct geographic peer to YBR, operating from the same domestic market with a comparable TVC and digital production offering.
• GreatWork: Philippine creative and production studio producing TVCs, digital content, and branded campaigns. Comparable to YBR as a domestic production competitor serving Filipino brands and agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/No12YellowBrickRoad
• Facebookfacebook.com/YellowBrickRoadProductions
• Instagraminstagram.com/ybrprod

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Brick Road Productions