What AutoSimply does

AutoSimply is a Hong Kong-based independent software vendor (ISV) founded in 2004 that develops add-on modules extending Sage 300 ERP functionality for small and medium-sized enterprises. The company has been an Authorized Development Partner of Sage since inception, and all products are built on the Sage 300 SDK using web service technology, requiring Sage 300 ERP as the core platform — they cannot operate independently. The product portfolio spans Manufacturing (M/F, Production Planning, Shop Floor Control), Inventory and Logistics (BarCode, Stock Take, Quality Control, Picklist, Trading MRP), Mobile and Collaboration (SalesAnywhere, TeamWork, AC Chat, Customer Portal), and Pricing (AR/OE Pricing), covering discrete make-to-order manufacturers and trading/wholesale/distribution companies.

The business model is a combination of one-time perpetual software licenses (Manufacturing M/F priced at US$4,500 regardless of Sage 300 edition) with required first-year and recurring annual maintenance subscriptions, plus professional services revenue from training and certification programs (e.g., BarCode certification at US$100/person). Distribution is exclusively through Sage's global channel partner network — all purchase orders are forwarded to Sage and licenses issued by AutoSimply on receipt — supplemented by direct download access for registered partners. The go-to-market blends channel-partner enablement (free partner registration, demo videos, downloadable brochures, pre-conference training), event participation (TPAC, Sage Summit, Sage Connect, Sage Sessions roadshows), and digital content marketing (website, YouTube, Facebook).

AutoSimply operates with 1–10 employees from a single headquarters in Tsim Sha Tsui, Kowloon, Hong Kong, serving customers primarily across Asia Pacific (Hong Kong, Singapore, Malaysia, Australia) with occasional reach into South Africa via Sage events. The company has maintained a steady release cadence across its 11-product portfolio since 2004, with continuous version updates, product updates, and hot fixes through 2026.

Name

AutoSimply

Legal name

AutoSimply

Website

https://autosimply.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoSimply is a Hong Kong-based ISV and Authorized Sage Development Partner that builds add-on modules — including Manufacturing, BarCode, SalesAnywhere, and TeamWork — extending Sage 300 ERP for SMB discrete manufacturers and trading/wholesale/distribution companies, distributed exclusively through Sage's global channel partner network.

Ownership category

akta.pro rank

Product category

ERP Add-on Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• ERP add-on software
• Sage 300 development
• Manufacturing software modules
• Warehouse barcode solutions
• Mobile sales applications

Headquarters

HQ city

Yau Tsim Mong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Licenses: One-time software license sales for AutoSimply modules. Pricing varies by product - Manufacturing M/F is priced at 4,500 USD. Licenses are perpetual with first-year maintenance required.
2. Software Maintenance: Annual software maintenance required after first year for all AutoSimply products, providing updates and support.
3. Training Services: Training programs for partners and customers covering installation, setup, features and application of AutoSimply modules. Training conducted at events or regional offices.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

AutoSimply is an Authorized Development Partner of Sage that develops and sells software add-on modules that extend Sage 300 ERP for small and mid-market businesses. Its product line covers Manufacturing Order/Production Planning, Inventory & Logistics (BarCode, Stock Take, Quality Control, Picklist, Trading MRP), Mobile & Collaboration (SalesAnywhere, TeamWork, AC Chat, Customer Portal), and Pricing modules. All products are built on the Sage 300 ERP SDK and are sold through Sage's channel partner network.

Product overview

AutoSimply is an Authorized Development Partner of Sage that develops practical and powerful solutions extending Sage 300 ERP capabilities for small to medium-sized enterprises. The product portfolio consists of a platform-plus-modules architecture centered on Sage 300 ERP, with specialized add-on modules covering Manufacturing (M/F Manufacturing Order, Production Planning, Shop Floor Control), Inventory & Logistics (BarCode, Stock Take A/T, Quality Control, Picklist, Trading MRP), Mobile & Collaboration (SalesAnywhere, TeamWork, AC Chat, Customer Portal), and Pricing (AR Pricing, OE Pricing). All products are built on Sage 300 SDK using world-class architecture and require Sage 300 ERP as the core platform. The modules share common database integration with Sage 300 and use Crystal Reports for reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Sage 300 TeamWork: AI-powered workflow and collaboration module for Sage 300 ERP.
• AutoSimply BarCode
• AutoSimply SalesAnywhere
• AutoSimply AC Chat
• AutoSimply Quality Control
• AutoSimply Stock Take (A/T)
• AutoSimply Picklist
• AutoSimply Pricing
• AutoSimply Customer Portal
• Sage 300 Trading MRP
• Sage 300 Manufacturing

Products and services

• Sage 300 TeamWork Workflow and collaboration module for Sage 300 providing AI-powered expense claims, proof of delivery, sales order approval, time attendance, leave application, and A/P payment approval features for Sage 300 ERP users.
• AutoSimply BarCode Barcode scanning solution for warehouse and production floor operations. Supports PO receipts/returns, OE shipments/returns, IC transfers, physical counts, internal usage, lot/serial tracking, and shop floor control via handheld scanners or tablets for trading, wholesale, and distribution companies.
• AutoSimply SalesAnywhere Mobile sales application for iOS, Android, and Windows devices. Enables sales teams to create quotations, process orders, handle shipments and invoices, manage customers, run POS transactions, and work offline with automatic sync against Sage 300 ERP.
• Sage 300 Manufacturing Manufacturing Order (M/F) module for discrete make-to-order manufacturing. Provides workflow-based production planning, material control, actual costing, BOM management, and full integration with Sage 300 ERP financials.
• AutoSimply AC Chat Communication and chat module for Sage 300 enabling team collaboration and messaging within the ERP system.
• AutoSimply Quality Control Quality Control (Q/L) module for Sage 300. Automatically quarantines purchased or manufactured goods into QC locations, tracks pending QC records, processes Accept/Reject/Scrap transactions, and records test results with attachments.
• AutoSimply Stock Take (A/T) Stock take and inventory counting module with offline capability. Supports A/T worksheets, lot/serial tracking, and mobile device scanning for warehouse inventory verification.
• AutoSimply Picklist Picklist management module for Sage 300 Order Entry. Creates picklists against single or multiple Sales Orders, supports multiple shipments, integrates with BarCode for real-time warehouse posting.
• AutoSimply Pricing Pricing management solution including AR Pricing (customer-specific pricing) and OE Pricing (order entry pricing). Manages price lists, discounts, and promotional pricing rules.
• AutoSimply Customer Portal Customer-facing portal module allowing customers to access order information, invoices, and interact with the Sage 300 system from external interfaces.
• Sage 300 Trading MRP Material Requirements Planning module for trading companies. Generates purchase recommendations and manages inventory replenishment for wholesale and distribution operations.

Quantifiable outcome

• Eliminates duplicate entries between warehouse and back office
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core, minor and regional.

• SagecoreStrategic or Co-development PartnerAutoSimply is an Authorized Development Partner of Sage since 2004. Products are built on Sage 300 ERP SDK and fully compatible with Sage 300 ERP. Sales go through Sage's channel partner network.
• ReasonableminorOthersReasonable provides free email marketing software and service (rspread.hk/) that is sponsored by AutoSimply on their website.
• Asia Pacific PartnersregionalChannel Partner/ Reseller/ DistributorRegional channel partners across Asia Pacific including Singapore, Malaysia (Kuala Lumpur), Australia, and other countries in the region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Tray.io: Tray.io is a general-purpose integration and workflow automation platform. Adjacent peer to AutoSimply's TeamWork and SalesAnywhere modules in the API-driven ERP extension category, though Tray.io targets enterprise IT buyers rather than Sage 300 resellers.
• Celigo: Celigo is an iPaaS focused on ERP integrations, particularly NetSuite. It competes in the broader "extend and automate your ERP" category with AutoSimply's BarCode, TeamWork, and SalesAnywhere modules, though Celigo is cloud-delivered and platform-agnostic.
• Workato: Workato is a workflow automation and integration platform with pre-built ERP connectors. Adjacent to AutoSimply's TeamWork workflow module — both address the need to layer automation and approvals on top of an ERP, though Workato is platform-agnostic and cloud-native.

Broad incumbents

• Sage Group plc: Sage is the parent platform provider of Sage 300 ERP (formerly Accpac). AutoSimply's entire product set is built on Sage 300 SDK and cannot function independently. Sage's strategic decisions on partner programs, pricing, and roadmap directly determine AutoSimply's opportunity.
• Acumatica: Acumatica is a cloud-native mid-market ERP competing with Sage 300. As customers migrate from Sage 300 to Acumatica, AutoSimply's addressable market shrinks. Represents the broader cloud ERP displacement risk to AutoSimply's platform.
• Oracle NetSuite: NetSuite is the dominant cloud ERP in mid-market, competing directly for Sage 300 customers considering cloud migration. Its SuiteApp developer ecosystem also represents a future competitive model that AutoSimply's channel-only ISV approach lacks.
• SAP Business One: SAP Business One is a leading mid-market ERP competing with Sage 300 in discrete manufacturing and distribution — AutoSimply's core verticals. Represents the same cloud/on-premise headwind and an alternative ISV ecosystem for manufacturing add-ons.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud-first mid-market ERP is a leading competitor to Sage 300 in the same SME/mid-market segment AutoSimply targets. Microsoft's bundled cloud + Office 365 + Power Platform proposition puts pressure on Sage 300's install base.

Direct peers

• Greytrix: Greytrix is a Sage ISV building add-ons and connectors for Sage 300/X3/Intacct, mirroring AutoSimply's business model of extending Sage ERPs with vertical modules. Direct comparable in product approach, channel reliance, and Sage ecosystem positioning.
• Orchid Systems: Orchid Systems develops Orchid Bin Tracking for Sage 300 ERP, an add-on explicitly integrated with AutoSimply's BarCode and Manufacturing modules. Both are Hong Kong-based Sage 300 ISVs specializing in warehouse and manufacturing extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@autosimplymarketing6368
• Facebookfacebook.com/autosimply
• LinkedInlinkedin.com/company/autosimply-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoSimply