open2view
open2view is a New Zealand-founded real estate marketing platform operating in four countries that connects property buyers, renters, and sellers with licensed real estate agents through a subscription-based listing marketplace, supplemented by professional photography and marketing services.
- Company typePrivate
- Founded1999
- HeadquartersAvondale, New Zealand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What open2view does
open2view is a privately held New Zealand-headquartered real estate marketing platform founded in 1999 that operates as a two-sided marketplace connecting property buyers and renters with licensed real estate agents and agencies. The company serves multiple property categories including residential, commercial, farm/agricultural, rentals, and holiday homes, with primary concentration in New Zealand (15+ regional directories) and additional presence in Australia, Canada, and the United States through country-specific domains. Core products include the Open2view Property Listings Platform (a search-and-browse portal with filters for location, type, beds, baths, and price), an Agent/Admin Dashboard for managing listings and performance tracking, Open2view Services (a marketing services add-on including photography and franchise opportunities), and property photo tour/video features that differentiate listing presentation.
The platform supports a multi-lingual interface in English, Maori, Spanish, and Chinese, and holds a registered Open2view® trademark. Underlying technology consists of a standard web-based listing and search platform with regional directory architecture, agent management dashboard, and visual content (photo galleries and video walkthroughs); the company does not expose a public API and has no documented AI/ML capabilities. Revenue is generated through two streams: recurring subscription fees from real estate agents and agencies for platform listing access (billed monthly with non-publicly disclosed pricing), and professional services revenue from Open2view Services covering real estate marketing solutions and photography. The go-to-market targets enterprise and mid-market customers including major franchise networks Ray White, Harcourts, Bayleys, and Lowe & Co Realty, alongside a long tail of individual agents and smaller agencies.
open2view firmographics
Firmographics- Name
- open2view
- Legal name
- Open2view
- Website
- https://nz.open2view.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- open2view is a New Zealand-founded real estate marketing platform operating in four countries that connects property buyers, renters, and sellers with licensed real estate agents through a subscription-based listing marketplace, supplemented by professional photography and marketing services.
- Ownership category
- akta.pro rank
Where open2view is headquartered
LocationHeadquarters
- HQ city
- Avondale
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
open2view business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Agent/Agency Listing Fees: Real estate agents and agencies pay for listings on the Open2view platform to market properties to buyers and renters
- Property Marketing Services: Open2view Services provides comprehensive real estate marketing solutions to agents including photography and listing services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent/Agency Platform Access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
open2view product offering
Product offeringCore offering
Open2view operates an online real estate marketplace platform that connects licensed real estate agents and agencies with property buyers, renters, and sellers across New Zealand, Australia, Canada, and the United States. The platform hosts residential, commercial, farm/agricultural, and rental property listings searchable by location, property type, price, and bedrooms/bathrooms, supported by photo tours and video walkthroughs. Agents manage their listings via an admin dashboard, and Open2view Services provides professional real estate marketing and photography services to agents.
Product overview
Open2view is a New Zealand-based real estate marketing platform operating as a unified marketplace for property listings. The platform offers a core property listings service where users can search residential, commercial, farm/agricultural, and rental properties across New Zealand. The Agent/Admin Dashboard enables real estate professionals to manage their listings, while Open2view Services provides additional marketing solutions. The platform features property photo tours and video content as part of its listing presentation. The platform operates country-specific domains (nz.open2view.com, australia.open2view.com, etc.) indicating multi-country presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Open2view Property Listings Platform
Companies that use open2view
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
open2view technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
open2view partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ray White Real EstatecoreMajor real estate franchise network using Open2view platform for property listings across multiple New Zealand offices including Ashburton, Wellington City, and Te Awamutu
- HarcourtscoreMajor real estate franchise brand listing properties through Open2view platform
- Bayleys Real EstatecoreCommercial and residential real estate agency listing properties through Open2view including Bayleys Commercial Hamilton and Bayleys Hamilton
- Lowe & Co RealtycoreWellington-based real estate agency with multiple agents listing properties through Open2view platform
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
open2view competitors and assessment
Company assessmentBroad incumbents
- Realtor.com: US residential listings platform operated by Move Inc. (News Corp) and the official site of the National Association of REALTORS®. Comparable marketplace model serving agents and consumers in the US, where Open2view has a country domain.
- Zillow: The largest US residential real estate marketplace, with global brand recognition. Open2view's US domain puts it in the same category, though Zillow operates at vastly greater scale with deep data, AI, and consumer tools.
- Rightmove: UK's largest residential property portal with the dominant agent-subscription business model in its market. A global benchmark for Open2view's subscription model, though operating in a different geography.
Direct peers
- REA Group (realestate.com.au): Australia's leading residential property portal and one of Open2view's most direct international peers given Open2view's Australian domain. REA's subscription-plus-premium model and agent marketing services closely mirror Open2view's offering.
- Domain Holdings: Major Australian residential property listings platform owned by Nine Entertainment. Closely comparable to Open2view in agent-listing subscription and add-on marketing services, and a relevant peer given Open2view's Australia presence.
- realestate.co.nz: NZ property portal operated on behalf of the Real Estate Institute of New Zealand (REINZ). It competes head-to-head with Open2view in residential and lifestyle listings and shares the same agent-listing subscription business model.
- OneRoof: NZ property listings platform from NZME, combining listings with editorial content. A direct domestic peer competing for the same agent customers and buyer traffic in the New Zealand market.
- Trade Me Property: New Zealand's largest online classifieds and property marketplace, operated by Trade Me (owned by Heartland Group). It is the dominant NZ real estate listings platform and the most direct competitive overlap with Open2view's residential and rental categories.
- PropertyGuru: Leading Southeast Asian property marketplace operating in Singapore, Malaysia, Thailand, Vietnam, and Indonesia. Comparable agent-listing marketplace model with photography and marketing services layered on top.
Emerging players
- Homes.co.nz: NZ property data and listings platform offering automated valuation models and suburb insights alongside listings. A domestic emerging competitor that overlaps with Open2view in NZ listings and is layering on data analytics Open2view has not visibly built.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Customer concentration
open2view social profiles
Digital presenceopen2view financial estimates
Financial estimateRevenue estimate
Valuation estimate
open2view leadership team
Management profileNumber of profiles
open2view funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
open2view M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about open2view
What does open2view do?
Open2view operates an online real estate marketplace platform that connects licensed real estate agents and agencies with property buyers, renters, and sellers across New Zealand, Australia, Canada, and the United States. The platform hosts residential, commercial, farm/agricultural, and rental property listings searchable by location, property type, price, and bedrooms/bathrooms, supported by photo tours and video walkthroughs. Agents manage their listings via an admin dashboard, and Open2view Services provides professional real estate marketing and photography services to agents.
Is open2view a public or private company?
open2view is a private company. It is classified as unknown and is currently operating.
When was open2view founded?
open2view was founded in 1999. It employs 51 to 100 people.
Where is open2view based?
open2view is headquartered in Avondale, New Zealand, in the Oceania region.
How does open2view make money?
Two revenue lines are on record. Agent/Agency Listing Fees are the primary driver. The others are property Marketing Services.
Who are open2view's main competitors?
Broad incumbents on record are Realtor.com, Zillow and Rightmove. Direct peers are REA Group (realestate.com.au), Domain Holdings, realestate.co.nz, OneRoof, Trade Me Property and PropertyGuru. Homes.co.nz is listed as an emerging player.
Does open2view have an API?
No public API is recorded for open2view.