What All For All does

AFA (All for All) is a Serbian non-profit civil society organization founded in 2016 and headquartered in Belgrade, Serbia. It operates as a cross-sectoral, cross-generational, and gender-diverse community dedicated to women's economic empowerment and active inclusion in the digital economy, with a specific focus on innovation and technology as drivers of economic and social development. Its beneficiaries include girls and young women aged 15-25 in Serbia and the broader region, women entrepreneurs, civil society organizations working on gender equality, and corporate partners engaged through the CEO Alliance for Gender Equality.

AFA's core programs include MOGIS (More Girls in STEAM Business), a roadshow and hackathon series that has expanded across multiple Serbian cities; the 4mogis.com digital mentorship platform connecting girls with female role models from leading technology companies; Hack#teen and GirlsHack hackathons run in cooperation with the Serbian Ministry of Trade, Tourism and Telecommunications and Telenor; the Mentorship Program for Women Entrepreneurs co-organized with Impact Hub under the USAID WE Founders Initiative; the CEO Alliance for Gender Equality co-founded with IKEA South East Europe; the WE EMPOWER Erasmus+ project addressing the gender pay gap in Serbia and Croatia; and the AI4VET4AI Erasmus+ project (26 partners across 11 European countries) focused on AI in vocational education. Flagship events include the annual Women's Leadership Summit and the Innovation Week/Innovation Conference series.

AFA's business model is that of a grant-funded non-profit. It does not sell commercial products or charge program participants — its educational programs, hackathons, roadshows, webinars, and conferences are free for beneficiaries. Revenue (un-disclosed) is generated from institutional funders (EU programs including Erasmus+, AFD, USAID), corporate sponsors (members of the CEO Alliance and event partners), and media partnerships. The operating team is small (1-10 employees), supplemented by volunteer mentors from partner companies and a network of corporate, diplomatic, and institutional collaborators. As of 2025-2026 the organization is actively operating with ongoing roadshows, webinars, and project cycles across Serbia, Croatia, and broader Europe.

Name

All For All

Legal name

All for All

Website

https://afa.co.rs

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

All for All (AFA) is a Serbian non-profit founded in 2016 that empowers women and girls in STEAM and technology through mentorship programs, hackathons, roadshows, and corporate advocacy across Serbia and broader Europe.

Ownership category

akta.pro rank

Product category

Women Empowerment and STEAM Education Programs

NAICS

Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Women in tech
• STEAM education
• Gender equality programs
• Women mentorship
• Female entrepreneurship

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels5 records

Marketing channels9 records

Core offering

All For All (AFA) is a Serbian non-profit civil society organization that delivers educational programs, mentorship, hackathons, and advocacy initiatives focused on women's economic empowerment and gender equality in STEAM fields. Its core offerings include the MOGIS (More Girls in STEAM Business) initiative, the 4mogis.com digital mentorship platform, hackathons (Hack#teen, GirlsHack, International Female Students Hackathon in Cybersecurity), the Mentorship Program for Women Entrepreneurs, the CEO Alliance for Gender Equality, and EU-funded projects (WE EMPOWER, AI4VET4AI) on wage equality and AI in vocational education.

Product overview

AFA (All for All) is a cross-sectoral, cross-generational, and gender-diverse community dedicated to women's economic empowerment and their active inclusion in creating a digital future of equal opportunities, with a special focus on innovation and technology as key drivers of economic and social development. The organization operates as an NGO rather than a traditional technology product company, offering a portfolio of educational programs and digital platforms including the MOGIS initiative and 4mogis.com platform for connecting girls with STEM mentors, mentorship programs for women entrepreneurs, hackathons (Hack#teen, GirlsHack, International Female Students Hackathon), and educational projects on AI in vocational training (AI4VET4AI) and wage equality (WE EMPOWER). The ecosystem also includes the CEO Alliance for Gender Equality and the Jobs of the Future Caravan roadshow series.

Differentiator

Problem solved

Functional benefit

Brands

• MOGIS (More Girls in STEAM Business): Initiative to empower girls and young women to enter the world of technology and engineering, increase women's participation in digital civilization through entrepreneurship
• CEO Alliance for Gender Equality (Alijansa za rodnu ravnopravnost)
• Mentorship Program for Women Entrepreneurs
• Hack#teen
• WE EMPOWER (Women Empowerment in Wages Equality Rights)
• AFA Tech

Products and services

• 4mogis.com Platform Web platform serving as a digital hub for career guidance in STEAM fields, connecting girls and young women with female role models and mentors from leading technology companies.
• MOGIS (More Girls in STEAM Business) Initiative empowering girls and young women to enter technology and engineering fields through education, mentorship, hackathons, roadshows, and creative work, connecting them with successful entrepreneurs, engineers, and tech sector professionals.
• Mentorship Program for Women Entrepreneurs Program providing women entrepreneurs with business knowledge, leadership skills, and networking opportunities with female business leaders, organized in partnership with Impact Hub under the USAID WE Founders Initiative.
• Hack#teen Annual hackathon for girls focused on promoting interest in natural sciences and future professions, developed in cooperation with the Ministry of Trade, Tourism, and Telecommunications and Telenor.
• GirlsHack Hackathon for female students addressing ecological issues, aiming to inspire participants to change ecological crises while introducing them to Industry 4.0 technology occupations.
• International Female Students Hackathon in Cybersecurity Virtual hackathon in partnership with Women4Cyber Serbia and AFA Switzerland, where female students from technical and business faculties develop solutions for cybersecurity challenges including deepfake detection.
• AI4VET4AI Project Erasmus+ funded project bringing together 26 partners from 11 European countries focused on AI-powered next generation of vocational education and training, organizing webinars on AI integration in education.
• WE EMPOWER Project Erasmus+ funded project aimed at reducing the gender pay gap through capacity building of civil society and other stakeholders working with young women on wage equality topics.
• CEO Alliance for Gender Equality Network of companies committed to reducing gender gaps in the workplace, promoting inclusive culture where women and men are equally valued for their contributions at work, in society, and in families.
• Jobs of the Future Caravan Roadshow series traveling to different cities in Serbia where secondary school and university students can interact with IT and business leaders, part of the MOGIS Business initiative.

Quantifiable outcome

• 250+ girls to be directly supported through the More Girls in STEAM Business initiative with roadshows, hackathons, mentorship, and business plan development.
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core, supporting and minor.

• IKEA South East EuropecoreStrategic or Co-development PartnerIKEA SEE co-founded the CEO Alliance for Gender Equality with AFA in 2019, with CEO Stefan Vanoverbeke driving the initiative. IKEA serves as a founding corporate partner committed to gender equality in the workplace and has participated in the AFA Women's Leadership Summit. Stefan Vanoverbeke stated that business leaders have a responsibility to support women's empowerment.
• Impact Hub BelgradecoreStrategic or Co-development PartnerAFA and Impact Hub jointly organize the Mentorship Program for Women Entrepreneurs under the USAID WE Founders three-year initiative, providing business, leadership, and networking skills to women entrepreneurs. The program ran its second cohort online during the pandemic.
• Ministry of Trade, Tourism and Telecommunications (Serbia)coreStrategic or Co-development PartnerThe Serbian Ministry is a co-organizer of Hack#teen hackathons for girls, providing institutional support and governmental backing for initiatives promoting STEAM education and women's participation in technology among youth.
• Telenor Serbia / Telenor FoundationcoreStrategic or Co-development PartnerTelenor (now part of PPF Telecom Group) is a main partner of Hack#teen hackathons and supporter of the More Girls in STEM project. The company has over 60% women employees and 52% women in leadership positions. CEO Mike Michel serves on the CEO Alliance for Gender Equality, emphasizing that gender-balanced teams enhance innovation and reduce turnover.
• HuaweisupportingStrategic or Co-development PartnerHuawei provided prizes (mobile phones, tablets) for Hack#teen hackathon winners and participated as a corporate mentor in the GirlsHack 2020 event, supporting AFA's initiatives to encourage girls' participation in STEAM careers.
• Google (Regional Office Croatia)supportingStrategic or Co-development PartnerGoogle's regional office in Croatia collaborated with AFA on the Mentorship Program for Women Entrepreneurs, delivering the 'I am remarkable' international empowerment workshop to program participants at the 2020 Women's Leadership Summit, encouraging women to self-promote and build professional networks.
• Women4Cyber SerbiacoreStrategic or Co-development PartnerWomen4Cyber Serbia is a key partner in cybersecurity-focused events including the MOGIS Business Roadshows and the International Female Students Hackathon in Cybersecurity. AFA collaborated with Women4Cyber Chapter Serbia and AFA Switzerland to organize the first International Female Students Hackathon focused on the Deep Fake challenge in cybersecurity, with mentors from major tech companies.
• TeleGroup LtdcoreStrategic or Co-development PartnerTeleGroup was a partner in the first International Female Students Hackathon in Cybersecurity, providing mentors and supporting the event. TeleGroup co-founder Diana Gligorijević opened the hackathon, and Business Development Manager Mila Rajšić served as a speaker and mentor, while also serving as coordinator of Women4Cyber Serbia.
• ALDA (European Association for Local Democracy)coreStrategic or Co-development PartnerALDA implements the BOOST project (Balkan for Optimization of Opportunities, Sustainability and Transformation of Civil Society), funded by AFD, under which the More Girls in STEAM Business (MOGIS) project is co-financed. ALDA provides institutional backing and European network access for AFA's regional initiatives.
• Algebra University (Croatia)coreStrategic or Co-development PartnerAlgebra University is the coordinator of the AI4VET4AI Erasmus+ project, with AFA serving as the technical organizer and leader for dissemination and promotion. The project involves 26 partners from 11 European countries, focusing on AI in vocational education and training.
• All Is for All (accessibility consultancy, New Zealand)minorStrategic or Co-development PartnerAll Is for All (trading as 'All Is for All') co-designed a government-backed multimedia platform for Hanga Aro Rau in New Zealand to help employers recruit and retain disabled workers in manufacturing, engineering, and logistics sectors. Note: This appears to be a separate entity with a similar name, potentially a related accessibility organization.
• MastercardcoreStrategic or Co-development PartnerMastercard is a member of the CEO Alliance for Gender Equality initiated by AFA and IKEA. Country Manager Jelena Ristić stated that Mastercard creates a work environment where employees feel valued and empowered, ensuring equal work performance is equally valued at all levels.
• Delta HoldingcoreStrategic or Co-development PartnerDelta Holding is a member of the CEO Alliance for Gender Equality. Senior Vice President Marija Desivojević Cvetković emphasized that the Alliance serves as both good company and a fantastic tool for promoting women and gender equality in employment and wages.
• Asseco SEEcoreStrategic or Co-development PartnerAsseco SEE is a member of the CEO Alliance for Gender Equality. CEO Group President Piotr Jelenski noted that careers should be adapted to individual abilities and dreams, and that this concept should be advocated among women.
• UniCredit BankcoreStrategic or Co-development PartnerUniCredit Bank is a member of the CEO Alliance for Gender Equality. CEO Feza Tan stated that every woman has innate talent and ambition, and that UniCredit has focused on diversity and inclusion, empowering women and ensuring equal pay and equal opportunities.
• AIK BankacoreStrategic or Co-development PartnerAIK Banka is a member of the CEO Alliance for Gender Equality and AFA's corporate board. President of the Executive Board Jelena Galić serves as a moderator at the Innovation Conference and emphasized the importance of networking for success.
• Swedish Embassy in SerbiacoreStrategic or Co-development PartnerThe Embassy of Sweden supported the launch of the CEO Alliance for Gender Equality in collaboration with IKEA and AFA. Ambassador Jan Lundin participated in key AFA events including the Innovation Conference, presenting Sweden as a leader in innovation with a high 'good country' index.
• Ona.rs / Telegraf.rs (Media Group)coreGTM or Marketing PartnerAFA and Ona.rs from Telegraf.rs information group signed a media partnership and cooperation agreement on May 7, 2025 to jointly create and distribute content promoting gender equality, women's empowerment, and social dialogue. The partnership includes media sponsorship of AFA projects, joint campaigns, educational programs, panels, and workshops. This was their second joint initiative following the AI4VET4AI webinar.
• MODE 1 (Croatia)coreStrategic or Co-development PartnerMODE 1 from Croatia is AFA's partner on the WE EMPOWER Erasmus+ project, focusing on reducing the gender pay gap through capacity building of civil society and other key actors working with young women on wage equality in Serbia and Croatia.
• Inercija digital (Spain)supportingStrategic or Co-development PartnerInercija digital is a partner in the AI4VET4AI Erasmus+ project, with expert Francisco Javier García Gómez participating as a VET (Vocational Education and Training) specialist in AI4VET4AI webinars organized by AFA.
• UNINA - University of Naples Federico II (Italy)supportingStrategic or Co-development PartnerProfessor Silvija Kozimato from the University of Naples Federico II participates as a speaker in AI4VET4AI webinars organized by AFA, contributing expertise on AI in education and vocational training.
• French Embassy in Serbia / French Institute in SerbiasupportingStrategic or Co-development PartnerThe French Embassy and French Institute in Serbia partnered with AFA to organize a workshop with Oliver Perkins on emotional intelligence in leadership for top managers of leading Serbian companies, held on March 16, 2026.
• BrainovatesupportingStrategic or Co-development PartnerBrainovate, founded by emotional intelligence expert Oliver Perkins, delivered a workshop on 'Wellbeing and Leadership' in partnership with the French Embassy and French Institute in Serbia, focusing on the connection between personal well-being and professional effectiveness for business leaders.
• AFA SwitzerlandsupportingStrategic or Co-development PartnerAFA Switzerland partnered with AFA Serbia and Women4Cyber Chapter Serbia to organize the first International Female Students Hackathon in Cybersecurity, bringing together student participants from Serbia and Switzerland.
• Microsoft SwitzerlandsupportingStrategic or Co-development PartnerMicrosoft Switzerland supported the first International Female Students Hackathon in Cybersecurity, providing mentors including Karl Ots (Enterprise Security Executive) and Saša Vidanović (Customer Success Account Management Lead) who served on the jury.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catalyst: Established global non-profit providing DEI research, advisory, and corporate benchmarking on gender equity. Comparable to AFA's CEO Alliance work and WE EMPOWER wage-equality research, though operating at significantly larger scale.
• UN Women: UN entity dedicated to gender equality and women's empowerment, working on policy, programs, and standards globally. Comparable to AFA's advocacy and capacity-building work on wage equality and women's economic empowerment, though at a vastly larger scale.
• European Women's Association: European non-profit promoting women's participation in economic, political, and social life. Comparable to AFA's pan-European gender-equality advocacy and cross-border consortium work, though with a broader thematic remit.

Direct peers

• AnitaB.org: Global non-profit advancing women in computing through programs like Top Companies for Women Technologists. Comparable to AFA's CEO Alliance for Gender Equality in driving measurable corporate gender-equality outcomes.
• Girls Who Code: US-based non-profit working to close the gender gap in technology by teaching girls computer science. Directly comparable to AFA's Hack#teen, GirlsHack, and MOGIS programs targeting school-age and university girls.
• Women4Cyber Serbia: Serbian chapter of the European Women4Cyber Foundation, co-organizer with AFA on the International Female Students Hackathon in Cybersecurity. Directly overlaps with AFA's mission to grow women's participation in cybersecurity and technology careers.
• Technovation: Global non-profit running app-building and AI curricula for girls, with a strong entrepreneurship focus. Closely comparable to AFA's hackathons and MOGIS Business initiative, which develop technology business plans with young women.
• Women in Tech Global: Global non-profit promoting women's participation in technology through mentorship, education, and advocacy. Highly comparable to AFA's MOGIS and mentorship programs targeting women in STEAM careers.

Emerging players

• Impact Hub Belgrade: Belgrade-based innovation hub co-running the AFA Mentorship Program for Women Entrepreneurs. Comparable as an ecosystem enabler for women-led ventures in Serbia, with overlapping beneficiary segments and program delivery models.

Others

• European Association for Local Democracy (ALDA): France-headquartered association supporting local democracy and civil society, currently co-financing AFA's MOGIS initiative through the AFD-funded BOOST project. Comparable as a civil-society intermediary channeling institutional funding into gender-equality programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AFA_AllForAll
• YouTubeyoutube.com/channel/UC0RziCKoQyKUID0g1MKUkSg
• Facebookfacebook.com/afaAllForAll
• LinkedInlinkedin.com/company/afars
• Instagraminstagram.com/afa.network/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about All For All