brainovate
Brainovate is a Romania-based creative leadership consultancy delivering bespoke leadership development, executive coaching, team offsites, and emotional intelligence training to multinational enterprises including Oracle, IBM, Citi, and Merck.
- Company typePrivate
- Founded2007
- HeadquartersCorbeanca, Romania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What brainovate does
Brainovate is a Romania-based creative leadership consultancy operating under The Training Boutique SRL, founded in 2009 by Oliver Perkins and headquartered in Ostratu, Corbeanca. The firm designs and delivers bespoke leadership development programs, executive coaching, team offsites, and emotional intelligence training for enterprise clients across multiple sectors. Its delivery methodology is anchored by partnerships with three international assessment platforms — Genos International (emotional intelligence), CoreStrengths (SDI conflict and strengths tools), and Personal Strengths (for which Brainovate serves as exclusive distributor in Romania and Moldova) — and is structured internally around a branded '5Cs' framework with trademarked proprietary programs Legacy Leadership® and Let's Rock Leadership®.
The company's commercial product surface spans customized corporate programs, multi-year executive coaching engagements, team offsites, and licensed distribution of partner assessment tools, supplemented by subscription-based digital learning and assessment services. Disclosed clients include Oracle, Citi Romania, Lagardere, ASAHI, eMag, Meli Melo Paris, Merck, IBM, BAT, Euromaster, MOL Group, and Amplifon. Delivery is consultant-led and per-engagement customized. The disclosed technology stack — HubSpot CRM, Google Analytics, NETOPIA mobilpay, and SmartBill — is administrative (CRM, analytics, payments, invoicing) rather than product-facing, and no proprietary AI/ML platform is indicated.
The business model is professional services: bespoke, high-touch engagements priced per program or cohort, plus subscription access to partner assessment platforms. The firm is founder-owned and privately held with no disclosed funding rounds, institutional investors, or external shareholders. The senior leadership team consists of approximately five named consultants distributed across Europe, supporting delivery to a multinational client base.
brainovate firmographics
Firmographics- Name
- brainovate
- Legal name
- The Training Boutique SRL
- Website
- https://brainovate.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brainovate is a Romania-based creative leadership consultancy delivering bespoke leadership development, executive coaching, team offsites, and emotional intelligence training to multinational enterprises including Oracle, IBM, Citi, and Merck.
- Ownership category
- akta.pro rank
brainovate industry classification
Industry- Product category
- Leadership Development Consulting
- NAICS
- Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Creativity & Innovation Mindset (EDABAMAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where brainovate is headquartered
LocationHeadquarters
- HQ city
- Corbeanca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
brainovate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Leadership Development Programs: Bespoke, custom-designed leadership development programs delivered to corporate clients, typically on a project/contract basis with service delivery over defined periods.
- Coaching and Mentoring Services: Individual and team coaching engagements, including executive coaching, mentor-mentee matching, and professional coaching sessions.
- Training and Certification Programs: Emotional and relationship intelligence training and certifications, including partnerships with Genos International and CoreStrengths for assessment tools.
- Digital Learning and Assessment Services: Digital downloadable or online accessible learning and assessment services, including subscription services through partner platforms like Genos.com and CoreStrengths.com.
- Team Offsite Services: Custom-designed team building events and offsites for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom/Bespoke Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
brainovate product offering
Product offeringCore offering
Brainovate is a creative leadership development consultancy that designs and delivers bespoke programs for corporate clients, focused on mid-to-senior management teams. Core offerings include leadership development programs, executive and team coaching, mentoring, team offsites, and emotional intelligence training and certification. The firm combines in-person experiential workshops with online virtual delivery and applies methodologies from partner providers such as Genos, CoreStrengths, and SDI.
Product overview
Brainovate is a creative leadership consultancy offering bespoke leadership programmes, coaching, and organizational development services. The core offering consists of Creative Leadership Development programmes including the flagship Legacy Leadership® and Let's Rock Leadership workshops, complemented by Leadership Audit, Leadership Wellness, Coaching and Mentoring, and Team Offsite services. They provide Emotional and Relationship Intelligence training with certifications through partnerships with Genos International and CoreStrengths. Additional offerings include digital learning and assessment services accessible online, and SDI (Strength Deployment Inventory) qualifications through Personal Strengths distribution. All programmes are tailored to client organizations and delivered through a 5Cs process (Collaborate, Contemplate, Create, Calibrate, Consolidate).
Differentiator
Problem solved
Functional benefit
Brands
- Personal Strengths: Official distributor for Personal Strengths in Romania and Moldova, providing complete suite of motivational and strengths-based assessments including SDI (Strength Deployment Inventory) qualification and assessments
Products and services
- Bespoke Leadership Development Programs
Companies that use brainovate
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
brainovate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
brainovate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Genos InternationalcoreBrainovate has partnered as a distributor with Genos International, one of the top global companies in developing emotional workplace culture and emotionally intelligent leaders. They offer Genos E.I. (Emotional Intelligence) training and certifications.
- CoreStrengthscorePartnership as distributor for CoreStrengths assessments. Brainovate provides access to CoreStrengths tools and certifications for team and motivational profiling.
- Personal Strengths (Global)coreBrainovate operates under The Training Boutique SRL which is the official distributor for Personal Strengths in Romania and Moldova for the complete suite of motivational and strengths-based assessments. They also provide global SDI (Strength Deployment Inventory) qualification and access to SDI assessments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
brainovate competitors and assessment
Company assessmentEmerging players
- BetterUp: BetterUp is a digital coaching platform that pairs employees with coaches via an AI-enabled mobile/web app. It targets enterprise L&D buyers with scalable, technology-delivered coaching, competing for the same corporate budgets as Brainovate but through a platform model.
- CoachHub: CoachHub is a European-based digital coaching platform serving global enterprises with AI-matched executive and team coaching. It overlaps with Brainovate's coaching and mentoring offerings but delivers them through a scalable SaaS model.
Direct peers
- RHR International: RHR International is a leadership consulting firm focused on executive development, talent management, and bench-building for senior leaders. It targets the same C-suite and senior management clientele as Brainovate with bespoke coaching and assessment services.
- BTS Group: BTS is a global professional services firm specializing in leadership development through business simulations and experiential learning. Its methodology-driven, custom-tailored enterprise programs closely parallel Brainovate's experiential, bespoke approach.
- Development Dimensions International (DDI): DDI is a dedicated leadership development firm offering leadership assessments, training programs, and coaching for mid-to-senior management. It directly overlaps Brainovate's core customer segment (mid/senior management teams) and methodology-based delivery approach.
- Ken Blanchard Companies: Blanchard provides leadership, management, and team development programs (e.g., Situational Leadership) to corporate clients. Its signature program portfolio and mid-management target market directly overlap Brainovate's bespoke creative leadership offerings.
- Center for Creative Leadership (CCL): CCL is a global nonprofit specializing in leadership education, coaching, and research for mid-to-senior executives. It mirrors Brainovate's focus on experiential, methodology-driven leadership development for corporate clients.
- FranklinCovey: FranklinCovey delivers signature leadership and effectiveness programs (e.g., The 7 Habits) to enterprises globally. It competes for the same training budgets with branded, repeatable programs similar in concept to Brainovate's Legacy Leadership® and Let's Rock Leadership® offerings.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and talent management alongside executive search. It competes for the same enterprise L&D budgets as Brainovate but with a much larger practitioner network and broader portfolio.
- Egon Zehnder: Egon Zehnder is a global leadership advisory firm offering executive coaching, leadership assessment, and development alongside executive search. It competes for the same senior leadership development budgets as Brainovate but operates at significantly greater scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
brainovate social profiles
Digital presencebrainovate financial estimates
Financial estimateRevenue estimate
Valuation estimate
brainovate leadership team
Management profileNumber of profiles
Profiles5 records
brainovate subsidiaries and ownership
Company hierarchySubsidiaries1 record
brainovate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brainovate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brainovate
What does brainovate do?
Brainovate is a creative leadership development consultancy that designs and delivers bespoke programs for corporate clients, focused on mid-to-senior management teams. Core offerings include leadership development programs, executive and team coaching, mentoring, team offsites, and emotional intelligence training and certification. The firm combines in-person experiential workshops with online virtual delivery and applies methodologies from partner providers such as Genos, CoreStrengths, and SDI.
Is brainovate a public or private company?
brainovate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was brainovate founded?
brainovate was founded in 2007. It employs 1 to 10 people.
Where is brainovate based?
brainovate is headquartered in Corbeanca, Romania, in the Europe region.
How does brainovate make money?
Five revenue lines are on record. Leadership Development Programs are the primary driver. The others are coaching and Mentoring Services, training and Certification Programs, digital Learning and Assessment Services and team Offsite Services.
Who are brainovate's main competitors?
Emerging players on record are BetterUp and CoachHub. Direct peers are RHR International, BTS Group, Development Dimensions International (DDI), Ken Blanchard Companies, Center for Creative Leadership (CCL) and FranklinCovey. Broad incumbents are Korn Ferry and Egon Zehnder.
Does brainovate have an API?
No public API is recorded for brainovate.
What industry is brainovate in?
brainovate's product category is Leadership Development Consulting. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABAMAH, Creativity & Innovation Mindset. Its NAICS code is 611430 and its SIC code is 8200.