Master Florist

What Master Florist does

Master Florist is a privately held information service and community platform founded in 2015 and headquartered in Zürich, Switzerland. The company operates a global federated network of 20+ language- and country-specific websites (including De Vakbloemist for the Netherlands, Les Artisans Fleuristes for France/Belgium, Die Meisterfloristen for Germany, Maestri Fioristi for Italy, and regional variants for Denmark, Sweden, Hungary, Romania, Spain, Poland, Greece, the UK, Australia, New Zealand, South Africa, Malaysia, Thailand, Vietnam, Mexico, and Russia) that together connect an estimated 50,000+ florists through web platforms and social media groups. Its flagship product is a free florist directory and interactive map where florists create profile pages with portfolio showcases and contact forms; the platform reports 3,000+ such profiles in multiple languages, growing daily.

The platform is built on a freemium, community-led go-to-market model rather than a transactional order-gathering model. Florists sign up free for map placement and portfolio exposure, while 'site supporters' — breeders, growers, wholesalers, and other floral industry suppliers — pay annual, quote-based partnership fees for logo placement across the site network, expo stand participation, and co-branded promotional campaigns. The company supplements this with marketing advice, educational events, and local meet-ups for florists, monetizing primarily through B2B sponsorship relationships with industry suppliers rather than commissions on consumer orders. Distribution is achieved through organic social media groups, expo participation, and cross-referral across the international site network.

Master Florist's positioning is explicitly framed as advocacy and profiling infrastructure for florists, distinguishing itself from order-gathering intermediaries such as wire services. The active presence across 22+ countries in Europe, Asia-Pacific, Africa, and Latin America indicates an international rather than nationally focused growth strategy. Revenue, funding, ownership structure, and detailed headcount are not publicly disclosed, and the company's small operational scale (11-50 employees, founder-led by Mark Doyle and Jan Huisman) indicates a lean, bootstrapped operation.

Name

Master Florist

Legal name

Master Florist

Website

https://master.florist

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Master Florist operates a global network of 20+ language-specific florist community websites connecting 50,000+ florists with consumers and floral industry suppliers. The platform monetizes primarily through annual site supporter partnerships with breeders, growers, and wholesalers.

Ownership category

akta.pro rank

Product category

Florist Directory and Community Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Florist directory platform
• Floral community network
• Local florist marketplace
• Florist profile directory
• Multilingual florist network

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Site Supporter Partnerships: Companies can become site supporters to associate their brand with the floral movement and reach florists through logo placement, expo stands, co-branded promotions, and meetups. This creates a revenue stream from industry suppliers, growers, and related businesses seeking florist audience access.
2. Community and Platform Services: Services for florists include free map/listing with optional premium exposure, marketing advice, tools, and promotional campaigns. The platform also facilitates breeder, grower, and trade connections to the florist community.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Master Florist operates a free, web-based florist directory and community platform that connects local florists with shoppers through profile pages with portfolios, interactive maps, and contact forms. It aggregates a network of 20+ country-specific multilingual sites reaching 50,000+ florists internationally, and monetizes via site supporter partnerships with breeders, growers, wholesalers, and other floral industry suppliers. The company positions itself as a florist-advocacy and community platform rather than an order-gathering intermediary.

Product overview

Master Florist operates a community-driven platform that connects florists through a network of 20+ country-specific websites. The core product consists of a florist map and profile directory with portfolio functionality and contact forms, overlaid with an active social community of 50,000+ florists. Additional services include marketing advice, promotional tools, expo events, and educational meet-ups. The platform differentiates itself from order-gathering services by focusing on florist profiling, inspiration, and industry advocacy rather than transactional flower ordering.

Differentiator

Problem solved

Functional benefit

Brands

• De Vakbloemist: Dutch version of the platform for Dutch-speaking florists in the Netherlands.
• Les Artisans Fleuristes
• Masterflorists South Africa
• Masterflorists Australia
• Masterflorists NZ
• Die Meisterfloristen
• Maestri Fioristi Italia
• Dansk MasterFlorist
• Svenska Masterflorist
• Masterflorist México
• Masterflorists Polski

Products and services

• Florist Map and Profile Directory Free florist directory and interactive map providing searchable profile pages with portfolios and contact forms, enabling shoppers to discover and connect with local florists.
• Site Supporter Partnership Program Annual, quote-based sponsorship program offering breeders, growers, wholesalers, and floral industry suppliers logo placement across Master Florist's market-specific sites, expo stands, co-branded promotions, and meet-up participation to reach the 50,000+ florist community.
• Multilingual Florist Site Network Network of 20+ country-specific Master Florist branded sites in 12+ languages (e.g., De Vakbloemist Netherlands, Les Artisans Fleuristes France/Belgium, Masterflorists South Africa/Australia/NZ/Malaysia/Thailand, Die Meisterfloristen Germany, Maestri Fioristi Italy, and others) providing localized florist discovery and community networking.
• Florist Community Network Web-based and social media community connecting 50,000+ florists locally and internationally, with thousands of daily interactions and shared design inspiration.

Quantifiable outcome

• 50,000+ florists connected internationally through communities
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Flower FactorcoreStrategic or Co-development Partner · 2 August 2017Strategic cooperation announced August 2017 between Flower Factor and Master Florist. The partnership aimed to create a new type of florist service organization focused on representing florists rather than order gathering. Both parties committed to growing together and strengthening connections within the florist industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleflora: Established US flower-delivery network aggregating orders from local florist member shops; comparable in serving local florists and connecting them with consumers, but operates a transactional order-gathering model and is far larger and older.
• Interflora: Global floral relay network of member florists handling international and domestic flower delivery; comparable in aggregating independent florists into a shared consumer-facing brand, though with a longer history and different geographic footprint than Master Florist.
• 1-800-Flowers: Large US multi-brand online flower and gift retailer with consumer-facing brands (1-800-Flowers, Harry & David); comparable in connecting consumers to florist-fulfilled products but operates as a vertically integrated retailer rather than a community/directory.
• FTD (Flowers Transmitted Delivered): Long-standing US florist network and consumer flower-delivery brand; overlaps with Master Florist's mission of connecting consumers with local florists, but is primarily a transactional order-gathering platform rather than a community.

Others

• Yelp: Generalist local-business directory where many florists already have rich profiles, reviews, and consumer discovery traffic; competes with Master Florist for consumer intent to find local florists but serves all SMB categories.
• The Knot Worldwide: Wedding marketplace listing florists and other vendors for engaged couples; overlaps with Master Florist on florist discovery, especially for events/weddings, but serves a much broader wedding-vertical audience.
• Faire: Wholesale marketplace connecting independent retailers (including florists) with product suppliers; overlaps with Master Florist's supply-chain connections to breeders and wholesalers, but operates as a transactional B2B marketplace rather than a florist community.

Direct peers

• Floranext: Provides florist website, e-commerce, and POS software to independent local florists; comparable in serving independent florists' discovery, marketing, and operational needs, but focused on SaaS tooling rather than community and directory.
• BloomNation: Online marketplace connecting local florists with consumers for direct order routing; competes directly with Master Florist for florist mindshare and consumer discovery, though BloomNation layers in transactional e-commerce while Master Florist does not.

Emerging players

• Flower Factor: Dutch floral industry service organization that entered a strategic cooperation with Master Florist in 2017; comparable mission of supporting florists (versus order-gathering) and overlapping audience in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/master_florists

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Florist