Floranext
Floranext is a bootstrapped, U.S.-based SaaS provider of cloud-based florist software — including e-commerce websites, point-of-sale, and wedding/event management — sold on a no-contract subscription to independent retail florists across the United States and Canada.
- Company typePrivate
- Founded2007
- HeadquartersRehoboth Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Floranext does
Floranext (legal entity Terra Forma Inc., incorporated in Delaware) is a cloud-based software provider serving independent retail florists across the United States and Canada. The company operates three integrated product modules — Florist Websites (an e-commerce site builder with built-in SEO, delivery-zone configuration, holiday pricing, subscriptions, email marketing, and Instagram integration), Florist POS (a point-of-sale system available on PC, Mac, and iPad with contactless payments, ticket printing, house accounts, driver-app dispatch, and Google Maps routing), and Wedding & Event Manager (a proposal, contract, stem-count, and payment-scheduling tool). Products are sold individually or as an "All in One" bundle on a pay-as-you-go subscription with no contracts and no per-order commissions, and the catalog is extended through florist-specific website themes such as Lunaria, Viora, and Eloria.
The technology stack runs on AWS with PCI-DSS, GDPR, and CPRA compliance, and integrates with Stripe, Apple Pay, Google Pay, Google Maps, Google Analytics, and the FlowerShop Network (FSN) wire-order system. Go-to-market is primarily direct-to-SMB through inside sales with bilingual (Spanish/English) onboarding agents, supplemented by a product-led free trial and an unusually deep content-marketing footprint — blog, florist schools directory, florist wholesalers directory, florist stories, and active social channels — that positions the company as an industry resource hub rather than a pure software vendor. The company has been bootstrapped and founder-led since the Floranext brand was spun out of the founders' own flower shop (O'Shea's Flowers and Gifts, founded 1969), with no disclosed external venture or private equity investment.
Floranext firmographics
Firmographics- Name
- Floranext
- Legal name
- Terra Forma Inc.
- Website
- https://floranext.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floranext is a bootstrapped, U.S.-based SaaS provider of cloud-based florist software — including e-commerce websites, point-of-sale, and wedding/event management — sold on a no-contract subscription to independent retail florists across the United States and Canada.
- Ownership category
- akta.pro rank
Where Floranext is headquartered
LocationHeadquarters
- HQ city
- Rehoboth Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floranext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Floranext generates revenue through subscription-based software licensing for its florist website, POS, and wedding management platforms. The pricing follows a pay-as-you-go model with no contracts or commitments required.
- No Commission on Orders: Unlike competitors, Floranext does not take commissions on orders. Florists earn 100% of every order they receive through the platform, making the subscription the only cost.
- Additional Services: Fees for additional services such as data import (if data needs to be redone due to invalid/outdated/incomplete information), custom requests, and special labor as detailed in the Additional Service Fee Terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Florist Website - Basic e-commerce platform for florists |
| Subscription | Pay-as-you-go | Florist POS - Point of sale for retail and phone orders |
| Subscription | Pay-as-you-go | Wedding Manager - Proposal and event management |
| Subscription | Pay-as-you-go | All in One - Complete florist software bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Floranext product offering
Product offeringCore offering
Floranext provides cloud-based, all-in-one florist software for independent flower shops, comprising three integrated modules: Florist Websites (e-commerce site builder with built-in SEO, floral marketing, subscriptions, and a pre-built product catalog), Florist POS (point of sale for retail and phone orders with credit card processing, ticket printing, house accounts, driver app, and advanced reporting on PC/Mac/iPad), and Wedding & Event Manager (proposal, contract, stem counting, and payment tools for wedding and event orders). The products are sold individually or as a discounted "All in One" bundle on a pay-as-you-go, no-commitment basis with free onboarding.
Product overview
Floranext is a cloud-based software suite purpose-built for independent florists, comprising three integrated modules: Florist Websites (e-commerce platform and online store builder), Florist Point of Sale (POS for retail and phone orders with driver delivery management), and Wedding & Event Manager (also called Floral Wedding Manager or Advanced Proposal Manager for creating wedding proposals, contracts, and managing event workflows). The products are sold individually or as a bundled 'All in One' package. All products share a unified data layer (customer lists, order history, product catalog) and are offered on a no-contract, pay-as-you-go basis with free onboarding and support included.
Differentiator
Problem solved
Functional benefit
Products and services
- Florist Websites Cloud-based e-commerce website builder that lets independent florists sell flowers online with customizable themes, delivery charge and pickup/delivery calendar settings, same-day delivery cutoffs, holiday pricing, tip collection, built-in SEO, subscription flowers, email marketing, Instagram integration, and a pre-built floral product catalog.
- Florist POS Florist-specific point of sale system (PC, Mac, iPad) for taking retail and phone orders with credit card processing (tap, insert, swipe, Apple Pay, Google Pay), ticket printing, calendar planning, advanced reports, house accounts, and a driver app with Google Maps turn-by-turn routing and SMS delivery notifications.
- Wedding & Event Manager Proposal and event management software for florists to build wedding proposals, generate contracts, run stem-count profit calculations, schedule payments and deposits, produce shopping lists, and track clients through each stage of wedding and event planning.
- All in One Bundle Bundled package combining Florist Websites, Florist POS, and Wedding & Event Manager under one discounted subscription, with seamless data integration (customer lists, order history, product catalog) across all three modules.
- Florist Website Templates A library of pre-designed florist website themes (including Lunaria, Viora, and Eloria) with customizable colors, banners, galleries, and video support, available to Floranext website customers.
Quantifiable outcome
- One customer reported tripling their revenue using the Floranext website
Companies that use Floranext
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Floranext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature18 records
Floranext partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FlowerShop Network (FSN)coreFloranext has partnered with FlowerShop Network (FSN) to integrate FSN wire order capabilities directly into the Floranext POS for U.S. and Canada-based shops. This integration allows florists to send and receive FSN wire orders through the POS system, with a current FSN membership required to use the interface.
- AWS (Amazon Web Services)coreFloranext uses AWS as its cloud infrastructure provider for data centers, as stated in their privacy policy security practices.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Floranext competitors and assessment
Company assessmentOthers
- Teleflora: Teleflora operates one of the largest floral wire-service networks and provides florist technology/services to member shops. It is ecosystem-adjacent to Floranext, influencing which wire orders, marketing tools, and POS integrations florists expect.
- BloomNet (FTD): BloomNet is FTD's floral wire network and technology provider. Like FSN/Teleflora, it competes for the technology relationship with the same independent florists Floranext targets, often bundling POS or website offerings.
- FlowerShop Network (FSN): FSN is a wire-order and clearinghouse network for florists. While Floranext integrates with FSN rather than competing head-to-head, FSN sits in the same florist ecosystem and shapes the platform economics that any florist software must support.
Broad incumbents
- Lightspeed Retail: Lightspeed offers a retail POS and e-commerce platform used by specialty retailers. It is a broad incumbent whose retail focus overlaps with Floranext's brick-and-mortar flower-shop customer segment.
- Shopify: Shopify is the dominant general-purpose e-commerce platform used by many independent florists. It is a broad incumbent that competes with Floranext's Florist Websites module whenever a florist chooses a horizontal tool plus a floral theme rather than a vertical stack.
- Square: Square provides POS and payments widely used by small retailers including flower shops. It competes with Floranext's POS module wherever a florist is satisfied with a general-purpose POS rather than a florist-specific one.
- 1-800-Flowers: 1-800-Flowers is a large multi-brand floral and gift retailer. Like other aggregators, it competes for the end consumer and exerts margin and pricing pressure on the independent florists that buy software like Floranext.
Direct peers
- FloristWare: FloristWare is a POS and shop-management software purpose-built for retail florists. It competes directly with Floranext's Florist POS module on order entry, house accounts, and delivery management for independent flower shops.
- BloomNation: BloomNation is a direct competitor in florist e-commerce, offering a marketplace plus website/POS tools for independent florists. It overlaps with Floranext on website building, online ordering, and SMB florist acquisition — making it the closest direct competitor.
Emerging players
- The Bouqs Co. The Bouqs Co. is a direct-to-consumer floral e-commerce brand. It is not a direct software competitor but represents the aggregator/DTC model that pressures independent florists — and therefore Floranext's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Floranext social profiles
Digital presenceFloranext compliance and trust
Trust signalCompliance3 records
Floranext financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floranext leadership team
Management profileNumber of profiles
Profiles1 record
Floranext funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floranext M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floranext
What does Floranext do?
Floranext provides cloud-based, all-in-one florist software for independent flower shops, comprising three integrated modules: Florist Websites (e-commerce site builder with built-in SEO, floral marketing, subscriptions, and a pre-built product catalog), Florist POS (point of sale for retail and phone orders with credit card processing, ticket printing, house accounts, driver app, and advanced reporting on PC/Mac/iPad), and Wedding & Event Manager (proposal, contract, stem counting, and payment tools for wedding and event orders). The products are sold individually or as a discounted "All in One" bundle on a pay-as-you-go, no-commitment basis with free onboarding.
Is Floranext a public or private company?
Floranext is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floranext founded?
Floranext was founded in 2007. It employs 11 to 50 people.
Where is Floranext based?
Floranext is headquartered in Rehoboth Beach, United States, in the North America region.
How does Floranext make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are no Commission on Orders and additional Services.
Who are Floranext's main competitors?
Others on record are Teleflora, BloomNet (FTD) and FlowerShop Network (FSN). Broad incumbents are Lightspeed Retail, Shopify, Square and 1-800-Flowers. Direct peers are FloristWare and BloomNation. The Bouqs Co. is listed as an emerging player.
Does Floranext have an API?
No public API is recorded for Floranext.