Sticky Branding

What Sticky Branding does

Sticky Branding Inc. is a privately held management consulting and strategy coaching firm founded in 2011 by Jeremy Miller and headquartered in Mississauga, Ontario, Canada. The firm serves small to mid-sized businesses and entrepreneurs across North America, helping them develop brand strategy, brand positioning, sales infrastructure, and growth strategies. Core offerings include two flagship programs (Sticky Branding and Slingshot Strategy), one-on-one and team strategy coaching engagements, keynote speaking and workshops, online interactive courses, and two published books (Sticky Branding and Brand New Name). The firm also provides free lead-generation assets such as the 360° Brand Assessment tool, a weekly newsletter, a podcast, and an extensive blog library dating back to 2010.

The business model is service-led and diversified across four revenue streams: custom strategy coaching engagements (professional services), keynote speaking engagements (professional services), online courses (subscription/recurring), and book sales (one-time license). Pricing is not publicly disclosed; engagements appear to be quote-based. Go-to-market is sales-led, combining direct outreach, referrals, content marketing, and speaking engagements, with a consultative sales cycle where prospects are invited to schedule a call. The firm is bootstrapped with no external funding rounds disclosed, and headcount is between 1-10 employees.

The company is primarily a people-and-content business rather than a technology business: no proprietary technology platform, API, or software product has been identified. The firm's competitive differentiators are the founder's practitioner authority, multi-year content library, and a results-focused (rather than academic) methodology. Customer concentration is distributed across multiple industries including manufacturing, sports technology, healthcare technology, training, apparel, and corporate events, with named clients such as Central Smith, Foresight Sports Canada, Epic Systems, Learngistics, Fruitland Manufacturing, T-Bô Menswear, and Cascadia Motivation.

Name

Sticky Branding

Legal name

Sticky Branding Inc.

Website

https://stickybranding.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sticky Branding is a privately held Canadian management consulting firm founded in 2011 that provides brand strategy, sales coaching, and growth advisory services to small and mid-sized businesses and entrepreneurs across North America, leveraging the founder's proprietary methodology, books, and online courses.

Ownership category

akta.pro rank

Product category

Management Consulting / Brand Strategy

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Brand strategy consulting
• Growth strategy coaching
• Marketing strategy services
• Executive coaching programs
• Business transformation advisory

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategy Coaching: One-on-one or team coaching engagements providing guided support from expert Strategy Coaches for business transformation and growth.
2. Speaking Services: Keynotes and workshops for events and conferences that inspire, educate, and motivate audiences on brand strategy topics.
3. Online Courses: Online interactive programs to boost sales and brand growth, providing self-paced learning for entrepreneurs.
4. Books: Published books including 'Sticky Branding' (branding playbook for small to mid-sized businesses) and 'Brand New Name' (process to name or rename anything).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sticky Branding is a growth strategy consulting firm that helps small to mid-sized businesses become memorable brands by improving brand positioning, messaging, and sales performance. Its core offerings include the Sticky Branding program, Slingshot Strategy for market identification, one-on-one strategy coaching, keynote speaking, and online courses paired with two published books.

Product overview

Sticky Branding is a business consulting and strategy firm offering a portfolio of programs, services, and resources. The core offerings include two flagship programs: Sticky Branding (a comprehensive branding playbook for small to mid-sized businesses) and Slingshot Strategy (a rapid market identification program). Services include Strategy Coaching with expert advisors, Speaking engagements (keynotes and workshops), and online Courses. The company also publishes two books: Sticky Branding and Brand New Name. Free resources include a 360° Brand Assessment tool, Newsletter, Podcast, and Free Guides. The portfolio is designed to serve growing businesses at various stages, from foundational branding work through advanced strategy execution.

Differentiator

Problem solved

Functional benefit

Brands

• Slingshot Strategy: A program designed to rapidly identify and develop markets to grow your business.

Products and services

• Sticky Branding Program The flagship branding playbook program designed to help small to mid-sized businesses become sticky brands that customers choose first. Provides a comprehensive branding playbook for founders and leadership teams.
• Slingshot Strategy A rapid market identification and development program that helps businesses quickly grow by identifying and developing new markets.
• Strategy Coaching Guided support from expert Strategy Coaches to help transform businesses with tailored coaching for growth and turnarounds.
• Speaking Keynotes and workshops that inspire, educate, and motivate audiences for lasting change on brand strategy topics.
• Courses Online interactive self-paced programs designed to boost sales and brand growth for entrepreneurs and small business owners.
• Sticky Branding (Book) The branding playbook for small to mid-sized businesses, authored by Jeremy Miller and published as a physical book and digital resource.
• Brand New Name (Book) A proven, step-by-step process to name or rename anything — businesses, products, or services.

Quantifiable outcome

• 250% increase in incoming leads year over year for Epic Systems
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brand Union: Brand Union (now part of WPP) is a global brand consultancy delivering strategy, design, and activation. It represents a broader incumbent in the same brand strategy category, useful for benchmarking enterprise brand work against Sticky Branding's SMB practice.
• Landor: Landor is a global brand consulting and design firm with deep enterprise relationships. It represents a broader incumbent in the same brand strategy space and offers a benchmark for how a practitioner-led SMB brand firm could scale into larger engagements.
• Siegel+Gale: Siegel+Gale is a global brand strategy and design firm offering brand positioning, naming, and customer experience work. While it serves a much larger enterprise client base, its core service line (brand strategy and naming) overlaps directly with Sticky Branding's offerings, especially the Brand New Name book and naming advisory.
• Interbrand: Interbrand is a large global brand consultancy providing brand strategy, naming, and design for enterprise clients. Its breadth contrasts with Sticky Branding's SMB focus, but the core services (positioning, naming, brand-led growth) are directly comparable.

Direct peers

• Sterling Brands: Sterling Brands is a brand strategy and design firm focused on consumer and mid-market brands, offering positioning, identity, and packaging design. Its mid-market focus and brand strategy core make it a comparable direct peer to Sticky Branding.
• StoryBrand: StoryBrand, founded by Donald Miller, sells brand messaging frameworks, workshops, and certifications to SMBs and entrepreneurs. It is the most direct comparable to Sticky Branding in terms of methodology-driven brand strategy for growing businesses, multi-revenue model (books, courses, certifications), and practitioner-led content marketing.
• The Brand Consultancy: The Brand Consultancy provides brand strategy, positioning, and identity work for small and mid-sized businesses. Its service mix and target segment closely mirror Sticky Branding's, making it a relevant direct peer for SMB-focused brand strategy consulting.
• Brand Builders Group: Brand Builders Group offers brand strategy, messaging, and visibility programs targeting entrepreneurs and small businesses, with a similar mix of coaching, courses, and content. Its positioning and delivery model are closely comparable to Sticky Branding's flagship programs.
• Ruckus Marketing: Ruckus Marketing is a full-service branding and marketing agency targeting SMBs and growth-stage companies, offering brand strategy, creative, and digital services. Its positioning and client overlap with Sticky Branding make it a comparable direct peer in the SMB brand space.

Emerging players

• Big Day the Agency: Big Day the Agency is a smaller, emerging brand and marketing agency focused on growth-stage and SMB clients, combining brand strategy with performance marketing. Its size and target segment are comparable to Sticky Branding, representing an emerging peer in the SMB brand space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stickybrand
• Facebookfacebook.com/StickyBranding
• LinkedInlinkedin.com/company/stickybranding
• Instagraminstagram.com/stickybranding

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticky Branding