Seed Consulting Group

What Seed Consulting Group does

Seed Consulting Group is a 501(c)(3) nonprofit founded in 2014 and headquartered in Los Angeles that delivers pro-bono and low-bono management consulting to environmental nonprofit organizations. The organization recruits, trains, and leads volunteer project teams of 4-5 professionals through structured 10-week engagements, with each project delivering over 400 consulting hours and an average market-rate value exceeding $75,000. Service lines span operations optimization, marketing and brand storytelling, strategic planning, and fundraising and donor engagement; volunteer professional development is delivered through a proprietary "Seed University" curriculum, SCRUM Master certifications, and Emotional Intelligence trainings.

The organization's GTM motion is community-led: clients apply through the website or are sourced via environmental nonprofit networks, alumni referrals, and university partnerships, while volunteers are recruited competitively and onboarded into chapter-based project teams. Operating across six active chapters in Los Angeles, Orange County, San Diego, San Francisco, the Midwest (virtual-first covering 12 states), and the East Coast (NYC and DC), Seed has completed 250+ projects for 200+ organizations, mobilized 1,000+ volunteers, and delivered over $20 million in donated consulting services. The organization has set an explicit "30x30" strategy to expand to 30 chapters by 2030.

Seed does not develop proprietary technology products; its core offering is human capital and consulting methodology. The revenue model blends in-kind donated consulting services (the headline value metric), donor contributions and sponsorships (including a dedicated "30x30 Fund"), and recurring alumni association memberships priced at $99 annually. The national team operates full-time while chapter leadership and project consultants are volunteer-run. The board includes co-founders Ajay Bawa and Christian Johnson alongside senior figures from NRDC, Caltech's Resnick Sustainability Institute, and Intelink Law Group.

Name

Seed Consulting Group

Legal name

Seed Consulting Group

Website

https://seedcg.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Seed Consulting Group is a 501(c)(3) nonprofit that delivers pro-bono and low-bono management consulting to environmental nonprofits through volunteer project teams, operating 6 U.S. chapters with a goal of 30 by 2030.

Ownership category

akta.pro rank

Product category

Nonprofit Management Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAGAKAC

Corporate Foundations & CSR Grantmaking

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Nonprofit consulting
• Pro bono services
• Environmental consulting
• Strategy advisory
• Fundraising consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donated Consulting Services (In-kind): Seed recruits and leads volunteer teams that deliver pro-bono and low-bono consulting services to environmental nonprofits. The market-rate value of donated services is tracked as the primary form of value delivery. Over $20 million in consulting services have been donated to environmental organizations.
2. Donor Contributions and Sponsorships: Individuals, foundations, and businesses can donate or sponsor projects, volunteer positions, or chapter launches. The 30x30 Fund raising effort aims to fund opening 30 chapters by 2030. Donors receive an 'unparalleled return on investment' in the form of environmental impact.
3. Alumni Association Membership: Alumni can join the Seed Alumni Association as Annual Members with a donation of $99, providing ongoing community, networking, career, mentorship, and leadership opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Seed Consulting Group is a 501(c)(3) nonprofit that delivers pro-bono and low-bono consulting services to environmental nonprofits and social enterprises. Founded by Ajay Bawa and Christian Johnson and headquartered in Los Angeles, the volunteer-led organization offers expertise across operations, marketing, strategy, and fundraising, with regional chapters in LA, Orange County, San Diego, San Francisco, the Midwest, and the East Coast/NYC.

Product overview

Seed Consulting Group is a 501(c)(3) nonprofit organization that provides pro-bono and low-bono consulting services to environmental organizations. The organization does not offer traditional software products; instead, it delivers consulting services through volunteer-led project teams. Core service offerings include Operations consulting (streamlining processes and organizational efficiencies), Marketing (brand visibility and storytelling), Strategy (growth identification and organizational vision), and Fundraising (donor engagement and sustainable funding models). Services are delivered through structured 10-week project cycles where teams of 4-5 volunteers contribute approximately 400 consulting hours per project, with a market-rate value exceeding $75,000. Additional offerings include Seed University curriculum for volunteer professional development, SCRUM Master certifications, and Emotional Intelligence trainings. The organization has chapters across multiple U.S. regions including National, Los Angeles, Orange County, San Francisco, San Diego, Midwest, and East Coast & New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Operations Consulting Pro-bono operations consulting engagements that help environmental organizations improve internal processes and efficiency.
• Marketing Consulting Volunteer-led marketing advisory that supports environmental nonprofits with brand, communications, and audience engagement.
• Strategy Consulting Strategic planning support for environmental nonprofits, including program design, growth planning, and organizational direction.
• Fundraising Consulting Development and fundraising advisory that helps environmental organizations build sustainable revenue pipelines.
• Alumni Membership $99/year alumni membership for former Seed volunteers, providing ongoing community and networking benefits.

Quantifiable outcome

• 250 projects completed for environmental organizations and causes
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• One Percent for the PlanetminorOthersSeed Consulting Group is a member of One Percent for the Planet, an organization where members commit to donating 1% of annual sales or salary to environmental causes. This membership signifies Seed's commitment to environmental giving and provides a credibility affiliation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Taproot Foundation: Pioneer in pro-bono consulting for nonprofits, running structured consulting engagements across marketing, strategy, HR, and operations. Closest category analog to Seed's 10-week project model and serves many of the same nonprofit client segments.
• NetHope: Consortium of international NGOs that mobilizes volunteer technology and consulting talent to build capacity at nonprofits. Comparable volunteer-driven, project-based consulting model with similar chapter/network scaling challenges.
• Catchafire: Skills-based volunteer platform that matches professionals with nonprofit project needs. Direct competitor to Seed's pro-bono consulting model, with a technology-enabled marketplace approach to the same volunteer-to-nonprofit pipeline Seed runs manually.
• Student Conservation Association: Environmental volunteer organization that places members in conservation projects nationwide. Comparable in environmental mission, volunteer-led project structure, and chapter-style geographic model — but focused on fieldwork rather than consulting.
• EarthShare: Workplace-giving federation for environmental nonprofits. Comparable in mission focus on channeling resources to under-resourced environmental organizations, though delivered through payroll giving rather than volunteer consulting.

Others

• 1% for the Planet: Environmental giving network whose members pledge 1% of revenue to environmental causes. Already a Seed partner, it represents both a complementary funding channel and an adjacent environmental nonprofit infrastructure provider.

Broad incumbents

• Points of Light: Large-scale volunteer engagement organization operating across civic, corporate, and nonprofit sectors. Overlaps with Seed on volunteer mobilization infrastructure and corporate partnership channels but serves a much broader mission mandate.

Emerging players

• Greenlight Fund: Nonprofit that combines venture-capital-style diligence with local capacity building for social-impact organizations. Comparable in providing strategic/operational support to nonprofits but uses paid staff and a portfolio approach rather than volunteer consulting teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seedcg
• Instagraminstagram.com/seed_cg
• Xx.com/seedcg
• Facebookfacebook.com/seedusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed Consulting Group