Hithit

What Hithit does

Hithit is a Czech reward-based crowdfunding platform founded in 2012 and headquartered in Prague. The company operates a localized platform that enables individuals, startups, creative projects, and civic or social initiatives to raise funds from a distributed base of backers across the Czech Republic and Slovakia. The platform provides project setup tools, payment collection, and promotional reach for primarily small creators and community-driven campaigns, competing against both global platforms (Kickstarter, Indiegogo) and other regional alternatives.

The platform's core technology is a standard crowdfunding marketplace that intermediates between project creators and backers, with payment processing delivered through a strategic partnership with ComGate Payments. Hithit's business model is commission-based: the platform charges up to 9% (plus VAT) on successfully funded projects, retains a portion of payment transaction fees, and operates a supplementary 'Hitkrece' donation micro-feature. In 2021, the platform hosted 663 projects that collectively raised approximately 90 million CZK (Czech Koruna). The company is led by co-founders Martin Krejčíř (Director) and Norbert Nagy and operates with a small team of 1-10 employees.

Hithit's strategic position is anchored on local language support, integrated local payment rails, and over a decade of brand presence in the Czech and Slovak markets. Its absolute scale remains modest relative to global crowdfunding peers, and there is no documented external funding, AI capability, or major product expansion beyond the existing core platform and Hitkrece feature. The company appears to operate as a self-sustaining, niche regional player with steady-state rather than high-growth characteristics.

Name

Hithit

Legal name

Hithit s.r.o.

Website

https://hithit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hithit is a Czech reward-based crowdfunding platform founded in 2012, serving project creators across the Czech Republic and Slovakia. It earns revenue through commissions (up to 9%) on funded projects and transaction fees, operating with a small Prague-based team.

Ownership category

akta.pro rank

Product category

Reward-Based Crowdfunding

akta.pro industry

PRIMARYMPACAFAJ

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYBPAMALAH

Creator Monetization Tools (Subscriptions, Tips, Merch)

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Reward crowdfunding
• Crowdfunding platform
• Creative project funding
• Community fundraising
• Project backer rewards

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project Commission: Hithit charges commission on successful projects only. Commission is individualized based on selected service package and is deducted from the collected funds before transfer to project creators. No commission charged for unsuccessful projects.
2. Transaction Processing Fees: Payment gateway fees charged on all transactions: 1.5% + 1 CZK per payment plus 699 CZK administrative fee for CZK projects. For EUR projects: 1.5% + 0.10 EUR + 27.5 EUR administrative fee.
3. Hitkrece: Voluntary platform donations from backers, separate from project contributions. These are retained by Hithit regardless of project outcome.
4. VAT on Commission: 21% VAT added to commission charges, making effective maximum cost approximately 10.89% for commission plus transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Hithit operates a reward-based crowdfunding marketplace where creative individuals and small ventures publish project campaigns, set funding goals and milestones, and offer tiered rewards to backers in exchange for contributions. The platform charges a commission only on successful projects, applies all-or-nothing backer protection, and supports projects across categories including games, music, film, sports, and community initiatives. A complementary content brand, Hithit Live, delivers educational blog, podcast, and video material for creators.

Product overview

Hithit operates as a reward-based crowdfunding platform that connects creative individuals with supporters. The main platform (Hithit.com) enables project creators to present their ideas, set funding goals, and offer rewards to backers. A companion educational platform called Hithit Live provides blog, podcast, and video content with practical crowdfunding guidance. The platform supports projects in categories including games, sports, music, film, and community initiatives, with payment processing handled through ComGate Payments.

Differentiator

Problem solved

Functional benefit

Brands

• Hithit Live: Blog and content hub of Hithit featuring articles, podcasts, and videos about crowdfunding, project creation, and success stories.

Products and services

• Hithit Crowdfunding Platform A web-based reward-based crowdfunding marketplace where creative individuals and small ventures present projects, set funding goals and milestones, and offer tiered rewards to backers in exchange for contributions. Features moderated project approval, milestone-based funding, a flexible goal option (25% of target or 25,000 CZK minimum), and the Hitkrece voluntary platform contribution.
• Hithit Live An educational blog, podcast, and video content hub covering reward-crowdfunding topics including project preparation, marketing, best practices, and creator stories, intended to support project creators and grow the Hithit ecosystem.

Quantifiable outcome

• Average project success rate of 60% (up to 70% in peak months)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• ComGate Payments, a.s.coreTechnology or IntegrationPayment gateway provider handling all financial transactions on the platform. Manages collection of contributions during project campaigns and processes transfers to project creators after successful completion. Also handles identity verification and anti-money laundering compliance.
• YouTubesupportingTechnology or IntegrationVideo hosting and streaming service used for project videos and promotional content on the platform.
• GooglesupportingTechnology or IntegrationVarious Google services utilized for platform operations including calendar for consultation bookings.
• Vodafone Czech Republic FoundationminorStrategic or Co-development PartnerGuarantor of special platform sections with differentiated terms, providing additional support for select project categories.
• Sonnentor ČejkoviceminorChannel Partner/ Reseller/ DistributorRetail partner displaying and selling Lavandia board game at their store location in Čejkovice.
• Olympia Brno Shopping CenterminorChannel Partner/ Reseller/ DistributorRetail location displaying and selling Lavandia board game at the Olympia shopping center in Brno.
• Nová Karolina Ostrava Shopping CenterminorChannel Partner/ Reseller/ DistributorRetail location displaying and selling Lavandia board game at the Nová Karolina shopping center in Ostrava.

Scale indicators8 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Kickstarter: Global reward-based crowdfunding pioneer. Operates the same all-or-nothing reward crowdfunding model as Hithit at vastly greater scale, with Czech creators able to launch campaigns on the platform, making it the most relevant competitive benchmark.
• Patreon: Global creator monetization platform focused on recurring memberships rather than project-based rewards. Adjacent competitor for creator mindshare and backer relationships, though operating on a different funding cadence.
• GoFundMe: Global donation-based crowdfunding platform. While primarily donation-focused rather than reward-based, it competes for the same end-backer wallet share and personal-cause project types Hithit hosts.
• Indiegogo: Global crowdfunding platform offering both flexible and all-or-nothing funding models for tech, creative, and community projects. Comparable reward-crowdfunding mechanics with international reach that overlaps Hithit's creator base.

Direct peers

• Donio: Slovak donation/reward crowdfunding platform. Directly overlaps Hithit's Slovak market presence with a comparable value proposition for community and creative projects.
• Startovač: Czech reward-based crowdfunding platform serving the same domestic market as Hithit. Directly competes for Czech creators and backers with similar project categories (creative, tech, community).

Regional players

• Ulule: European reward-based crowdfunding platform operating primarily in France, Spain, Italy, and other EU markets. Comparable business model with European geographic focus that could expand into Hithit's markets.

Emerging players

• Crowdcube: European equity crowdfunding platform serving UK and EU markets. Different model (equity vs reward), but overlaps as a crowdfunding destination for European entrepreneurs evaluating where to raise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hithit.cz
• LinkedInlinkedin.com/company/hit-hit
• Instagraminstagram.com/hithitcz
• Xx.com/HITHITCZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hithit