Quilter Financial Planning

What Quilter Financial Planning does

Quilter Financial Planning operates as the advice-led division of Quilter plc, a UK-listed financial services group with a registered office at Senator House, 85 Queen Victoria Street, London. The company provides retail financial advice to individuals and businesses through its wholly-owned advisory arm, Quilter Financial Advisers, supported by the Quilter Invest online platform and the Quilter mobile app, which together enable customers and their advisers to manage investments digitally. Its product set spans financial advice, trust planning, retirement and pension solutions, multi-asset investment solutions, Quilter Investors funds, and a wider platform fund range.

Beyond advice, Quilter runs a discretionary investment management business through its subsidiary Quilter Cheviot, which constructs and manages bespoke portfolios for clients with more complex wealth management needs. The structure — advice, platform technology, in-house fund management under Quilter Investors, and discretionary portfolio management — allows cross-sell across customer life stages and AUM tiers. Revenue is generated from advisory fees, platform and fund management charges, and product distribution fees, all recurring and broadly AUM-linked.

Distribution is primarily field-based via the financial adviser network, with secondary self-service access through the online platform and mobile app. The customer base covers general retail consumers seeking financial planning guidance and high-net-worth individuals requiring bespoke wealth management. Quilter Financial Planning operates solely in the United Kingdom, with no disclosed international expansion, and is backed by six wholly-owned subsidiaries covering advisory, funds, and discretionary management, giving it vertical integration across the UK wealth value chain.

Name

Quilter Financial Planning

Legal name

Quilter plc

Website

https://quilterfinancialplanning.co.uk

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Quilter Financial Planning is the UK advice-led division of Quilter plc, providing retail financial advice through Quilter Financial Advisers and the Quilter Invest platform and mobile app, and offering investment products, retirement, trust planning and discretionary wealth management (via Quilter Cheviot).

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Financial advisory services
• Wealth management
• Investment platform
• Retirement planning
• Pension services

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advice Services: Quilter provides financial advice through its network of advisers, generating revenue through advisory fees and potentially AUM-based charges.
2. Investment Platform and Fund Management: Revenue generated from platform fees, fund management charges, and investment product distribution fees for managing customer investments across multi-asset solutions, Quilter Investors funds, and platform funds.
3. Trust and Retirement Planning Services: Fees for trust planning and retirement/pension services provided to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Quilter Financial Planning provides professional financial advice to individual consumers across the UK through a network of financial advisers and an online investment platform. It offers retirement and pension planning, trust planning, multi-asset investment solutions, Quilter Investors funds, and platform funds, with discretionary investment management for higher-net-worth clients delivered through its Quilter Cheviot subsidiary.

Product overview

Quilter is a financial services platform offering an integrated suite of wealth management products and advisory services. The core offering includes the Quilter Invest investment platform accessible via online account management and a mobile app, complemented by specialized services such as trust planning and retirement/pension solutions. On the investment side, Quilter provides multi-asset investment solutions, Quilter Investors funds, and platform funds. The subsidiary brand Quilter Cheviot offers discretionary investment management with bespoke portfolios. The company positions itself as a full-service financial planning provider combining advisory services with investment products, enabling customers to access financial advice alongside product solutions including ISA, retirement, and trust planning.

Differentiator

Problem solved

Functional benefit

Brands

• Quilter Cheviot: Discretionary investment management firm that creates and manages bespoke investment portfolios.
• Quilter Investors
• Quilter Invest

Products and services

• Quilter Invest An investment platform offering a range of investment products designed around individual needs, accessible through an online account for individual customers.
• Online Account Management Central portal for customers and financial advisers to manage investments online, including login and account setup capabilities.
• Trust Planning Service helping customers understand how trusts work and how they could benefit their financial planning.
• Retirement Pension and retirement planning services helping customers put the right plan in place for a comfortable retirement.
• Multi-Asset Investment Solutions Range of portfolios offering choice of investment outcomes, providing diversified investment approaches.
• Quilter Investors Funds Collection of funds managed by Quilter Investors, providing access to professionally managed investment options.
• Platform Funds Extensive range of funds available through the Quilter platform, offering diverse investment choices.
• Quilter Cheviot Discretionary investment management firm that creates and manages bespoke investment portfolios for clients with more complex wealth management needs.
• Responsible Investment Investment approach considering environmental, social, and governance (ESG) factors in portfolio construction.
• Financial Advice Services Advisory services helping customers achieve their financial goals through professional financial advice from Quilter Financial Advisers.
• Find a Financial Adviser Service connecting customers with financial advisers from Quilter or the wider market.
• Quilter Mobile App Mobile application providing on-the-go investing experience for customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Quilter CheviotcoreStrategic or Co-development PartnerQuilter Cheviot is the company's discretionary investment management firm that creates and manages bespoke investment portfolios for customers with more complex wealth management needs. This is an internal business unit operating under the Quilter umbrella, providing specialized investment management services integrated with Quilter's broader financial planning offerings.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rathbones Group: UK wealth and asset manager combining investment management with adviser-led discretionary and advisory services. Comparable to Quilter's combined Quilter Financial Advisers + Quilter Cheviot + Quilter Investors model.
• Interactive Investor: UK flat-fee investment platform offering ISA, SIPP, dealing and fund supermarket functionality. Comparable to the platform and self-serve elements of Quilter Invest and the mobile app for direct investors.
• Evelyn Partners: UK wealth management, professional services and investment management group combining financial planning, DFM and tax/trust advice for HNW clients. Overlaps with Quilter's financial planning and Cheviot-style discretionary offering.
• Brewin Dolphin (RBC Wealth Management UK): UK wealth manager providing discretionary and advisory investment management to private clients, with strong adviser/intermediary relationships. Directly comparable on wealth-management services for individuals and HNW clients.
• AJ Bell: UK investment platform (AJ Bell Investcentre and AJ Bell Youinvest) offering adviser and direct channels, plus in-house fund range. Comparable to Quilter Invest in serving advisers and self-directed investors with platform and fund products.
• Schroders Personal Wealth: UK joint venture delivering adviser-led wealth management combining Schroders investment capabilities with personal financial planning. Directly comparable to Quilter Financial Advisers' advice-led model backed by in-house investment product.
• Hargreaves Lansdown: Largest UK direct-to-consumer investment platform offering ISA, pension, fund dealing and research. Comparable to Quilter on the platform and fund-distribution side, with overlap in retail investors using the same multi-asset and fund range.
• St. James's Place: UK-listed wealth manager built around a national network of self-employed advisers selling investment, pension and protection solutions. Closely comparable to Quilter in adviser-led distribution, platform infrastructure, and integrated wealth offering.
• Charles Stanley: UK private wealth and asset management firm offering financial planning, investment management and intermediary services. Matches Quilter's segment offering across advice, discretionary management and platform-style execution.

Emerging players

• Nutmeg: UK digital wealth manager (JPMorgan-owned) offering robo-advice and managed portfolios in ISAs and pensions. An emerging digital competitor targeting the mass-affluent segment that overlaps with Quilter's entry-tier customers and pricing pressures adviser economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quilter Financial Planning