Mvük

What Mvük does

MVÜK (Magyar Vállalatvezetők Üzleti Közössége / Hungarian Business Leaders' Business Community) is a privately held, Budapest-based B2B membership community for Hungarian company owners and senior executives. Founded in 2016 (with the organization claiming 15 years of operating experience), it operates as a Zártkörűen Működő Részvénytársaság (Zrt.) and runs approximately 20 events per month. The core offering is an annual corporate membership segmented into four revenue-tiered Business Groups (100M+, 400M+, 1Brd+ and 5Brd+ HUF prior-year net revenue), with a maximum of three direct competitors admitted per group to preserve peer value. The membership wraps three Thematic Clubs (onlyCEO Klub, Női Üzleti Klub, Ipari Klub), four Thematic Forums (Tulajdonosi, Építőipari, HR, Future Minds Hub), an onboarding MVÜK Start Café format, and a six-month adult-education Business Development Program launched in October 2025 at Kimpton BEM Budapest.

Underlying technology is light-touch: a member-facing website (mvuk.hu) with an event calendar and registration form, a branded mobile app ("MVÜK – Értékes Üzleti Közösség") for event discovery and registration, and MiniCRM-based member/prospect data infrastructure with Google/Outlook/iCalendar integrations. Hosting and data processing are outsourced to tárhely.eu and MiniCRM Zrt.; an external law firm (Szabó, Kocsis és Hunya Ügyvédi Iroda) acts as Data Protection Officer under GDPR.

The business model is community-led with three revenue streams: recurring annual membership fees (varied by business group, not publicly listed), per-event usage fees for catering and special programming (9,000–20,000 HUF + VAT), and a one-time training program fee of 400,000 HUF + VAT per participant. Members are sourced through a direct, consultative sales motion (website inquiry → revenue qualification → tagsági szerződés) supplemented by a member-driven referral pipeline. The geographic footprint is Hungary-only, with physical event venues concentrated in Budapest (Haris Park, Kimpton BEM Budapest, FLOW Padel) and occasional regional factory visits (e.g., Flexmont in Veszprém) and Lake Balaton events. Leadership is concentrated with CEO Horváth János and co-founder Iglódi Csaba, with Tóth Gábor leading the Ipari Klub and Pap Lilla directing the onlyCEO Klub.

Name

Mvük

Legal name

MVÜK Zártkörűen Működő Részvénytársaság

Website

https://mvuk.hu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MVÜK is a privately held, Budapest-based B2B membership community for Hungarian company owners and senior executives, running ~20 curated events per month across revenue-tiered business groups, thematic clubs (onlyCEO, Női Üzleti, Ipari), forums and a six-month executive training program.

Ownership category

akta.pro rank

Product category

Executive Business Community Networking

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYCRAHALAE

Buying Clubs & Community Bulk Purchasing Co-ops

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

SECONDARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Business community networking
• Executive membership programs
• Peer learning forums
• Thematic business clubs
• Professional networking services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual membership fees (Tagsági Díj): Recurring annual subscription paid upfront by member companies; varies by business group/clubs; membership auto-renews for successive 1-year terms unless cancelled 30 days prior.
2. Training program fees (MVÜK Vállalkozásfejlesztési Program): One-time program fee of 400,000 Ft + VAT for the 6-month executive business development training program held at Kimpton BEM Budapest.
3. Event catering and participation fees: Per-event charges for venue catering (e.g., 9,000 Ft + VAT breakfast/coffee, 12,000 Ft + VAT lunch at Haris Park; 20,000 Ft + VAT for onlyCEO Padel; 11,500 Ft + VAT for Ipari Klub factory visit).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MVÜK sells annual paid membership in a curated business community for Hungarian-registered companies, segmented into four revenue-based Business Groups (100+ HUF, 400+ HUF, 1B HUF, 5B HUF net-revenue tiers). Members gain access to thematic clubs (onlyCEO Klub, Női Üzleti Klub, Ipari Klub), thematic forums (Tulajdonosi, Építőipari, HR, Future Minds Hub), roughly 20 in-person and hybrid events per month, and a six-month executive training program (Vállalkozásfejlesztési Program). Revenue is generated primarily through recurring annual membership fees, supplemented by training tuition and per-event catering/participation fees.

Product overview

MVÜK (Magyar Vállalatvezetők Üzleti Közössége / Hungarian Business Leaders Community) is a single, unified B2B membership-based business-community offering rather than a modular SaaS platform-plus-add-ons architecture. The core product is the annual paid MVÜK membership, segmented by revenue into four Business Groups (100+, 400+, 1Mrd+, 5Mrd+), which is complemented by a fixed portfolio of named sub-products: three Thematic Clubs (onlyCEO Klub, Női Üzleti Klub/Women's Business Club, Ipari Klub/Industrial Club), four Thematic Forums (Tulajdonosi Fórumok, Építőipari Fórumok, HR Fórumok, Future Minds Hub), the MVÜK – Értékes Üzleti Közösség mobile application for event discovery and registration, the six-month MVÜK Vállalkozásfejlesztési Program (Business Development Program) adult-education training, and the MVÜK Start Café onboarding event. These named sub-products all sit underneath the same membership relationship and share the same event, registration and content surface; EDISON Fund partnership sits under MVÜK's sustainability pillar.

Differentiator

Problem solved

Functional benefit

Brands

• onlyCEO Klub: Closed business club for first-number (CEO-level) executives of companies with at least HUF 1 billion in annual net revenue.
• Női Üzleti Klub
• Ipari Klub
• Future Minds Hub

Products and services

• MVÜK Business Community Membership (Tagság) Annual paid membership in the MVÜK business community (Tagsági Díj), available to Hungarian-registered companies segmented into four revenue-based Business Groups (100+ HUF, 400+ HUF, 1B HUF, 5B HUF tiers). Grants access to clubs, forums, the member mobile application, and Business Assistance / Business Connect business-development services. Membership auto-renews for successive one-year terms unless cancelled 30 days prior; fees are non-refundable on termination. Eligibility is verified against public Hungarian revenue databases and reassessed annually.
• onlyCEO Klub Closed business club for first-numbered (CEO-level) executives of Hungarian member companies with prior-year net revenue of at least HUF 1 billion, focused on personal development and a supportive community environment. Programming examples include the onlyCEO Padel Bajnokság and the "HR CEO-knak" series.
• Női Üzleti Klub (Women's Business Club) Thematic club for female executives providing leadership development and peer support tailored to women in senior roles, open to member companies with at least HUF 100M net annual revenue.
• Ipari Klub (Industrial Club) Thematic club for senior executives focused on industry, manufacturing, and factory-visit programming (including defence-industry sessions), open to member companies with at least HUF 100M net annual revenue.
• Future Minds Hub Forum sub-brand within MVÜK for leaders under 35 years of age to share experiences and exchange advice, open to member companies with at least HUF 100M net annual revenue.
• Tulajdonosi Fórumok (Owner Forums) Forum series for company owners focused on motivation, leadership mindset, and shared owner-to-owner experience, with examples such as "CSAKAZÉRTIS Motivációs előadás".
• Építőipari Fórumok (Construction Industry Forums) Forum series addressing legislative changes, market risks and growth opportunities in the Hungarian construction sector, with policy-focused programming such as "Lesz-e rendszerváltás az építőiparban is?".
• HR Fórumok (HR Forums) Forum series for HR leaders and executives covering HR topics intersecting with business strategy and leadership development.
• MVÜK – Értékes Üzleti Közösség (MVÜK Mobile Application) Mobile application that lets members navigate MVÜK's continuously expanding event catalogue and quickly register for programs matching their interest and membership tier.
• MVÜK Vállalkozásfejlesztési Program (Business Development Program)

Quantifiable outcome

• ~20 events organized per month across clubs, forums and informal formats
• +1 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• tárhely.eu Szolgáltató Kft.coreTechnology or IntegrationWeb hosting and infrastructure provider for mvuk.hu. Acts as a data processor in the Privacy Policy and is also listed as the hosting partner in the adult-training ÁSZF and Impresszum.
• MiniCRM Zrt.coreTechnology or IntegrationCzech/Hungarian-headquartered CRM provider used as data processor for MVÜK's member, prospect and event-management databases.
• BARE International Hungary Kft.minorImplementation/ SI/ Consulting PartnerEngaged as data processor to evaluate and summarize member satisfaction survey responses collected from Tagok.
• Szabó, Kocsis és Hunya Ügyvédi IrodacoreOthersHungarian law firm appointed as MVÜK's Data Protection Officer (DPO) under GDPR. Located at 1095 Budapest, Mester utca 83/A. IX. em. 4. a.; reachable at [email protected] and +36 1 878-0802.
• Budapesti Kereskedelmi és Iparkamara (BKIK)minorOthersMVÜK Zrt. is registered with the Budapest Chamber of Commerce and Industry (BKIK); the chamber is also identified as the relevant arbitration body for consumer disputes in the adult-training ÁSZF.
• OPTENcoreGTM or Marketing PartnerHungarian business information provider whose strategic director, dr. Csorbai Hajnalka, annually delivers MVÜK's flagship "Nagykép" (Big Picture) presentation analyzing Hungarian corporate financial data and benchmarking MVÜK member companies vs. the wider market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YPO (Young Presidents' Organization): Global peer network for CEOs under 50 running forums, chapters and learning programs. Comparable to MVÜK's curated, tier-gated peer-group model and exclusive onlyCEO-style offering for top executives.
• Entrepreneurs' Organization (EO): Global peer network for business owners of companies above a revenue threshold, with forums, learning events and accelerator programs. Directly comparable to MVÜK's revenue-tiered Business Groups (100M+/400M+/1B+ HUF).
• Tiger 21: Peer network for high-net-worth individuals and CEOs running investment-focused group meetings. Comparable gated, high-touch membership model aimed at senior owners — a tier above MVÜK's mid-market focus but the same structural pattern.
• Vistage International: Global peer-advisory organization for SME CEOs and executives, running facilitated peer-group meetings similar to MVÜK's Business Groups. Closely comparable business model: paid membership, tiered peer groups, monthly meetings, additional workshops and speaker events.
• The Alternative Board (TAB): International peer-advisory board provider for SME owners, with monthly facilitated group meetings and 1:1 coaching. Same curated peer-group + paid membership model as MVÜK's Business Groups.

Regional players

• BNI Hungary: Hungarian chapter of the global business-referral network BNI, running weekly chapter meetings for local business owners. Comparable membership-driven networking model in the same Hungarian geography, though focused on referrals rather than curated executive peer exchange.
• JVSZ (Joint Venture Szövetség):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mvük