MiniCRM Inc

What MiniCRM Inc does

MiniCRM Zrt. (operating as MiniCRM) is a Hungarian cloud-based SaaS provider founded in 2009 and headquartered in Budapest at Madách Imre út 13-14, serving small and medium-sized businesses primarily across Central and Eastern European markets. The platform unifies five functional modules — Sales (pipeline and opportunity management), Marketing (email/SMS campaigns with A/B testing), Project Management (post-sale delivery tracking), Invoicing (paper and e-invoice generation with NAV integration), and Support (helpdesk workflows) — on a common card-based data architecture with cross-module automation triggers. Underlying technology is a container-based web application served from 35+ mirrored servers at the T-Systems Cloud & DataCenter in Budapest, with AWS providing secondary storage (S3), CDN (CloudFront), and encrypted off-site backups; reported availability is 99.98-99.99% monthly.

The business model is a per-user SaaS subscription, priced by package functionality and user count with payment in advance; annual or longer-term subscriptions are available via bank transfer. Pricing is not publicly disclosed. Go-to-market is a hybrid of product-led growth (14-day free trial with no credit card required, self-serve signup from minicrm.io) and inside sales (consultants proactively contact trial users to demonstrate the system and drive paid conversion). Distribution is regional: localized websites for Hungary (minicrm.hu), Romania (minicrm.ro), Slovakia, Austria, and English-language EU/global markets (.io, .eu). Integration ecosystem spans Google Workspace, Microsoft Outlook/Office 365, WhatsApp, Facebook, Dropbox, LiveChat, and Shoprenter. GDPR compliance and EU-only data residency are central to the value proposition, with AI features (assistant, smart import, transcription) layered on top of OpenAI, Anthropic PBC, and Mistral AI models. The company is bootstrapped, profitable, and founder-led, with no disclosed external funding rounds.

Name

MiniCRM Inc

Legal name

MiniCRM Szolgáltató és Kereskedelmi Zártkörűen Működő Részvénytársaság

Website

https://minicrm.io

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MiniCRM Zrt. is a bootstrapped Hungarian SaaS provider founded in 2009, offering an integrated cloud-based CRM platform spanning sales, marketing automation, project management, invoicing, and support for small and medium-sized businesses across Central and Eastern European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Per User): Subscription-based CRM system rented as online service. Fees calculated based on number of users (access rights) and package functionalities. Payment in advance; annual or longer-term subscriptions available via bank transfer. Subscription includes continuous software operation, daily data backup, training workshops, unlimited logins, guaranteed 1 working day client service response, 24/7 technical support, and continuous development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MiniCRM is a cloud-based SaaS customer relationship management platform sold on a per-user subscription to small and medium-sized businesses. It unifies lead and opportunity management (Sales), marketing campaigns with email/SMS automation (Marketing), post-sale delivery tracking (Project Management), invoicing and receivables management, and customer support ticketing into a single multi-user system with AI-assisted pipeline features, GDPR-compliant EU data residency, and integrations with Gmail, Outlook, Google Calendar, WhatsApp, and other third-party tools.

Product overview

MiniCRM is a cloud-based CRM platform for small and medium-sized businesses that unifies sales, marketing automation, project management, and invoicing into a single integrated system. The core product portfolio consists of four main modules: Sales Module (lead and opportunity pipeline management), Marketing Module (campaign automation with email/SMS and A/B testing), Project Management Module (post-sale delivery tracking), and Invoicing Module (paper/e-invoice generation with NAV integration). A Support Module handles helpdesk workflows. The platform also includes web forms, task management, templating, filtering, and a mobile app for iOS/Android. All modules share a common card-based data architecture and support cross-module automation triggers.

Differentiator

Problem solved

Functional benefit

Products and services

• MiniCRM SaaS CRM Platform Cloud-based SaaS customer relationship management platform sold on a per-user subscription to small and medium-sized businesses. Unifies a Sales module (lead and opportunity pipeline management with AI-powered automation), a Marketing module (web forms, mass email with personalization, SMS campaigns, A/B testing, and follow-up automation), a Project Management module (kanban-based task tracking with cross-module triggers), an Invoicing module (paper and e-invoices with NAV integration and automated payment reminders), and a Support module (helpdesk ticket tracking) in a single multi-user system. Includes native integrations with Gmail, Outlook, Google Calendar, Google Sheets, WhatsApp, Facebook, Dropbox, LiveChat, and Shoprenter, plus a mobile app for iOS, Android, and Windows Phone.

Quantifiable outcome

• Customer satisfaction rating of 9.12 out of 10
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• Google (Gmail, Calendar, Sheets, Analytics)coreTechnology or IntegrationDeep integrations with Google Workspace: Gmail shows CRM card context below emails; Calendar syncs tasks bidirectionally; Sheets pulls live filter data; Analytics tracks lead sources into MiniCRM.
• Microsoft (Outlook, Office 365)coreTechnology or IntegrationOutlook integration shows CRM card context below messages; emails can be archived to MiniCRM with single click; Office 365 integration for calendar sync.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS used for: encrypted static file storage (S3), content delivery network (CloudFront), secondary operating platform, and encrypted data backups. AWS EMEA SARL located in Luxembourg.
• Telekom Rendszerintegráció Zrt. (T-Systems)coreTechnology or IntegrationT-Systems Cloud & DataCenter provides server hosting, rack cabinet service, internet connectivity, and electricity. Data center located at Budapest, Könyves Kálmán körút 36.
• OpenAIcoreTechnology or IntegrationOpenAI OpCo, LLC provides AI-powered functionalities including AI assistant, smart AI import, and AI transcription. Data transferred includes user text input and technical metadata.
• Anthropic PBCcoreTechnology or IntegrationAnthropic PBC provides AI-powered functionalities for MiniCRM. Located in San Francisco, CA, USA.
• Mistral AIcoreTechnology or IntegrationMistral AI provides AI-powered functionalities for MiniCRM. Located in Paris, France.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Creatio: Creatio is a no-code CRM/workflow platform headquartered in Eastern Europe with strong Central European presence. It targets SMB-to-mid-market with bundled sales, marketing and service—overlapping with MiniCRM's integrated suite.

Broad incumbents

• HubSpot: HubSpot is a leading global CRM and marketing automation platform serving SMBs and mid-market. It overlaps with MiniCRM across sales pipeline, marketing automation, and integrated CMS, but operates at vastly greater scale and with broader product surface.
• Salesforce (Sales Cloud / Starter Suite): Salesforce dominates the global CRM market and has pushed downmarket with Starter Suite aimed at SMBs. It represents the largest competitive threat and ceiling on MiniCRM's pricing and feature differentiation.
• Zoho CRM: Zoho offers an expansive suite of business apps including Zoho CRM with sales, marketing, invoicing and project management—closely mirroring MiniCRM's all-in-one positioning for SMBs at competitive price points.
• Freshsales (Freshworks): Freshsales is a sales CRM from Freshworks aimed at SMBs and mid-market with built-in phone, email, AI and workflow automation. It overlaps meaningfully with MiniCRM's Sales and AI pipeline features.

Direct peers

• Apptivo: Apptivo is an affordable cloud CRM suite for SMBs bundling sales, marketing, invoicing and project management. Its bundled, low-cost positioning competes head-on with MiniCRM in the SMB segment.
• Copper: Copper is a CRM purpose-built for Google Workspace users, with pipeline management and deep Gmail/Calendar integration. Comparable to MiniCRM in targeting SMBs reliant on Google Workspace.
• Bitrix24: Bitrix24 is a CEE-rooted (originating in Russia, operating in Hungary/Central Europe) all-in-one CRM/collaboration platform with sales, marketing, project management and invoicing—directly comparable to MiniCRM's integrated SMB offering.
• Pipedrive: Pipedrive is a sales-focused CRM built for SMBs with a visual pipeline, automation, and integrations. It is a near-direct competitor to MiniCRM's Sales Module and shares the SMB, ease-of-use positioning.
• Really Simple Systems: Really Simple Systems is a UK-based CRM for SMBs offering sales, marketing and service modules. Its European focus and SMB ease-of-use positioning overlap with MiniCRM's GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/minicrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiniCRM Inc