Nixon Insurance
Family-owned independent insurance agency in Newton, MA, founded in 1928, offering personal and commercial lines (home, auto, commercial, professional liability, pet health) through multiple carrier partnerships to individuals and small businesses in New England.
- Company typePrivate
- Founded1928
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Nixon Insurance does
John P. Nixon Insurance Agency, Inc., operating as Nixon Insurance, is a third-generation, family-owned independent insurance agency headquartered at 425 Newtonville Ave in Newton, Massachusetts. The firm traces its roots to the 1880s, was founded by Ernest Nixon in 1928, and has been continuously operated under family ownership since, currently under Dave Nixon, grandson of the founder. The agency employs between 11 and 50 people and serves individual consumers and small businesses primarily in the New England region, with marketing conducted through its website, Facebook presence, customer referrals, and deep local community ties.
Nixon Insurance operates as an independent broker representing multiple insurance carriers, including Quincy Mutual Fire Insurance Company, Safety Insurance, Providence Mutual, Hagerty Insurance, Utica National Insurance Group, Plymouth Rock, and Norfolk and Dedham Group, with ASPCA Pet Health Insurance offered through Hartville Group. Its product portfolio spans personal lines (homeowners, auto including antique and classic car, condo, renters, motorcycle, umbrella, watercraft, pet health), commercial and professional liability lines (general commercial policies and E&O coverage), and specialty lines (condo association master policies, vacant property). The firm differentiates through carrier choice, consolidated coverage for premium savings, and a relationship-driven service model that emphasizes local expertise and multi-generational client retention, with documented customer relationships spanning 25 years or more.
The business model is standard independent-agency commission economics: the agency earns carrier-paid commissions on new business placements and renewals rather than underwriting risk itself. Distribution is sales-led and executed via direct office visits, phone, and email during published business hours, with no self-serve or digital-first channel. Pricing is quote-based and not publicly disclosed; customer segments are hybrid across personal and commercial personas. No proprietary technology, AI/ML capabilities, integrations, or external funding have been disclosed, and the firm operates as a single-office, privately held entity with no parent company, subsidiaries, or M&A activity on record.
Nixon Insurance firmographics
Firmographics- Name
- Nixon Insurance
- Legal name
- John P. Nixon Insurance Agency, Inc.
- Website
- https://nixoninsurance.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned independent insurance agency in Newton, MA, founded in 1928, offering personal and commercial lines (home, auto, commercial, professional liability, pet health) through multiple carrier partnerships to individuals and small businesses in New England.
- Ownership category
- akta.pro rank
Nixon Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Nixon Insurance is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nixon Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency representing multiple insurance companies (Quincy Mutual Fire Insurance Company, Safety Insurance, Providence Mutual, Hagerty Insurance, Utica National Insurance Group, Plymouth Rock, Norfolk and Dedham Group), Nixon Insurance earns commissions from the insurance carriers for policies placed and renewed. This is a standard insurance agency revenue model where commissions are paid on new business and renewals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Nixon Insurance product offering
Product offeringCore offering
Nixon Insurance is an independent insurance agency that places and services personal and commercial insurance policies on behalf of multiple carriers. Core offerings include homeowners, auto, condo, renters, motorcycle, antique/classic car, watercraft, and umbrella insurance for individuals, plus commercial and professional liability (E&O) coverage for businesses, plus condo association master policies and pet health insurance through ASPCA. The agency earns commissions from carrier partners and differentiates through local Newton, MA presence and multi-generational client relationships.
Product overview
Nixon Insurance is an independent insurance agency that serves as a broker representing multiple insurance carriers. The agency offers a unified portfolio of insurance products organized into three main categories: Personal Lines (homeowners, auto including classic car coverage, umbrella, watercraft, pet health, and motorcycle insurance), Commercial and Professional Liability (commercial policies and E&O insurance), and Condo Associations/Unit Owners coverage. Additional specialty products include vacant property coverage. The agency differentiates through its independent model, offering consumers access to multiple carrier options through a single point of contact, with the ability to consolidate coverage for premium savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Insurance Personal insurance coverage options for individual consumers and families, including homeowners insurance, auto insurance (including specialty antique/classic car coverage), condo owners insurance, renters insurance, umbrella insurance, watercraft insurance, and motorcycle insurance. For individuals and families seeking protection for their homes, vehicles, and personal liability.
- Commercial and Professional Liability Insurance Commercial insurance coverage and professional liability (Errors and Omissions) insurance for business owners and commercial enterprises. E&O insurance protects businesses from lawsuits for negligently performing services and covers defense costs. For SMBs and service firms seeking protection for business operations, property, and professional liability exposures.
- Condo Associations and Unit Owners Coverage Master condo insurance policies for condominium trusts and associations covering buildings and liability, plus separate unit owners coverage that coordinates with association policies to ensure there are no coverage gaps. For condo associations and individual condo unit owners.
- Additional Lines Insurance (Vacant Property and Special Situations) Specialized insurance coverage for vacant properties, homes becoming rented or owner-occupied, and buildings under construction. Covers risks such as vandalism, theft, and water damage that are typically excluded from standard policies. For property owners with vacant, transitioning, or under-construction buildings.
- ASPCA Pet Health Insurance Pet health insurance offered through partnership with ASPCA Pet Health Insurance (developed by Hartville Group, Inc.). Plans cover accidents, illnesses, and wellness care with multiple coverage levels, including a visit to any licensed veterinarian, 10% multiple pet discount, and easy online claims submission. For pet owners seeking to manage veterinary care costs.
Quantifiable outcome
- Serving third- and fourth-generation clients
- +1 more outcomes
Companies that use Nixon Insurance
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Nixon Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nixon Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Quincy Mutual Fire Insurance CompanycoreIndependent agency partnership where Nixon Insurance represents and sells Quincy Mutual Fire Insurance Company products to customers in the Newton, MA area.
- Safety InsurancecoreIndependent agency partnership for selling Safety Insurance products to personal and commercial customers.
- Providence MutualcoreIndependent agency partnership representing Providence Mutual insurance products.
- Hagerty InsurancecorePartnership for specialty antique and classic car insurance coverage, understanding the unique needs of vintage automobile owners.
- Utica National Insurance GroupcoreIndependent agency representation of Utica National Insurance Group products.
- Plymouth RockcorePartnership for selling Plymouth Rock insurance products, particularly auto insurance in Massachusetts.
- Norfolk and Dedham Group Personal & Business InsurancecoreIndependent agency partnership for Norfolk and Dedham Group insurance products covering personal and business lines.
- ASPCA Pet Health InsuranceminorAgency offers ASPCA Pet Health Insurance (developed by Hartville Group, Inc. with the ASPCA) to help customers manage veterinary care costs. Plans cover accidents, illnesses, and wellness care with multiple coverage levels. Features include visit to any licensed veterinarian, 10% multiple pet discount, and easy online claims submission.
Scale indicators3 records
Recent moves2 records
Expansion highlights3 records
Nixon Insurance competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: National insurance brokerage and agency operator with thousands of producers across the U.S. Comparable as a multi-carrier, multi-line insurance distribution platform, though with national scale and public-company resources.
- Liberty Mutual Insurance: Major U.S. property-casualty insurer with strong personal and commercial presence in Massachusetts. Comparable as a broad incumbent in the same product categories (auto, home, commercial) that compete for Nixon's customer base.
- Arthur J. Gallagher & Co. One of the world's largest insurance brokerage and risk management firms, offering personal, commercial, and specialty lines through agency and brokerage channels. Comparable as a multi-carrier distribution competitor with overlapping product lines.
- Burns & Wilcox: Specialty insurance brokerage focused on excess and surplus lines and complex commercial risks. Comparable as a multi-carrier distribution platform for commercial and specialty coverages, the same professional liability and niche products Nixon distributes.
- HUB International: Large global insurance brokerage with significant retail and commercial agency operations across North America. Comparable as a multi-line, multi-carrier distribution platform, though serving much larger commercial accounts and broader geographies.
- Marsh McLennan Agency: Middle-market focused insurance brokerage arm of Marsh McLennan, placing commercial and personal coverage through multiple carrier partners. Comparable as a multi-line agency/brokerage, though operating at substantially larger scale.
Regional players
- Arbella Insurance Group: Massachusetts-headquartered personal and commercial property-casualty insurer serving New England. Comparable as a regional P&C provider competing for the same household and small-business customers Nixon Insurance serves in the local market.
- Plymouth Rock Assurance: Massachusetts-based personal and commercial property-casualty carrier writing auto and homeowners in the Northeast. Comparable as a regional insurance provider whose products Nixon Insurance actively distributes, competing indirectly via direct channels.
Direct peers
- Foy Insurance Group: Family-owned independent insurance agency headquartered in Massachusetts serving personal and commercial clients across New England. Directly comparable to Nixon Insurance in business model, multi-carrier agency structure, regional footprint, and local relationship-driven distribution.
Emerging players
- Lemonade Insurance: Direct-to-consumer InsurTech using mobile and AI-driven underwriting to sell personal lines (renters, homeowners, pet, auto) without brokers. Comparable as a competitor for Nixon's personal-lines customers, especially younger digital-native buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nixon Insurance social profiles
Digital presenceNixon Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nixon Insurance leadership team
Management profileNumber of profiles
Profiles5 records
Nixon Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nixon Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nixon Insurance
What does Nixon Insurance do?
Nixon Insurance is an independent insurance agency that places and services personal and commercial insurance policies on behalf of multiple carriers. Core offerings include homeowners, auto, condo, renters, motorcycle, antique/classic car, watercraft, and umbrella insurance for individuals, plus commercial and professional liability (E&O) coverage for businesses, plus condo association master policies and pet health insurance through ASPCA. The agency earns commissions from carrier partners and differentiates through local Newton, MA presence and multi-generational client relationships.
Is Nixon Insurance a public or private company?
Nixon Insurance is a private company. It is classified as family owned and is currently operating.
When was Nixon Insurance founded?
Nixon Insurance was founded in 1928. It employs 11 to 50 people.
Where is Nixon Insurance based?
Nixon Insurance is headquartered in Newton, United States, in the North America region.
How does Nixon Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Nixon Insurance's main competitors?
Broad incumbents on record are Brown & Brown Insurance, Liberty Mutual Insurance, Arthur J. Gallagher & Co., Burns & Wilcox, HUB International and Marsh McLennan Agency. Regional players are Arbella Insurance Group and Plymouth Rock Assurance. Foy Insurance Group is listed as a direct peer. Lemonade Insurance is listed as an emerging player.
Does Nixon Insurance have an API?
No public API is recorded for Nixon Insurance.
What industry is Nixon Insurance in?
Nixon Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAMAG, Commercial Package / Business Owners Policies (BOP), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.