Aladdin Theater

What Aladdin Theater does

The Aladdin Theater is a historic 600-capacity live music and comedy venue located at 3017 SE Milwaukie Ave in Portland, Oregon. Originally opened in 1928 as Geller's Theatre, the venue transitioned through vaudeville, family cinema, and adult film exhibition before being repositioned as a live entertainment venue in 1993 under the ownership of Mark Adler and True West LLC. It serves concert-goers, comedy fans, and event organizers seeking an intimate performance setting in the Pacific Northwest, and has hosted a documented roster of established and emerging artists spanning rock, folk, bluegrass, and indie genres.

The venue's core offering is the physical 600-capacity performance space, supported by professional production infrastructure including house sound and lighting systems and published technical specifications for touring acts and rental clients. Ticket distribution runs through the venue's own website (with Etix as the integrated third-party ticketing platform), an on-site box office (Tuesday–Friday 11am–5pm and two hours before each show), and phone orders. Supplementary revenue streams include venue rental for private events and third-party promoters, on-site food and beverage concessions operated with Double Mountain (pizza, wraps, salads, craft beer, wine), Aladdin-branded merchandise sold through a Shopify storefront, and optional paid event promotion services.

The business operates with a small core team of 1–10 employees and is owned by True West LLC, the venue's parent operating company, which also produces concerts at Revolution Hall, the Oregon Zoo Summer Concerts Series, and the Woodland Park Zoo Summer Concert Series in Seattle. A network of promoters (True West Presents as primary, alongside SPG Presents, Soul'd Out Presents, Field Guide Events, and Fruit Wine Productions) drives programming, while recurring nonprofit partnerships (Mercy Corps, Sisters of the Road, Friends of the Children, PHame Academy) anchor community-facing benefit concerts. The venue has no public listing, no disclosed funding history, and operates as a privately held single-asset entertainment business.

Name

Aladdin Theater

Legal name

Aladdin Theater

Website

https://aladdin-theater.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

The Aladdin Theater is a historic 600-capacity live music and comedy venue in Portland, Oregon (founded 1928). Owned by True West LLC, it serves concert-goers, comedy fans, and private event organizers through ticket sales, venue rentals, on-site concessions, and merchandise.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Live music venue
• Comedy shows
• Concert tickets
• Event hosting
• Historic theater

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for concerts, comedy shows, and events. Tickets sold through website, Etix, and box office with service charges.
2. Venue Rental: Rental income from hosting private events, corporate functions, and third-party promoted shows. Rates vary by time of day, day of week, and season.
3. Food and Beverage Concessions: Revenue from Double Mountain pizza, wraps, salads, snacks, local craft beer, wine, sodas, and other beverages sold at concession stands
4. Merchandise Sales: Sale of Aladdin Theater branded merchandise through integrated Shopify storefront
5. Event Promotion Services: Optional paid marketing services including radio, social media, and email marketing for event promotion

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Aladdin Theater operates a 600-capacity historic live music and comedy venue in Portland, Oregon, housed in a 1927 former Masonic Lodge building. It sells tickets to public concerts and comedy performances and rents the space to outside promoters and event organizers, while also operating on-site food and beverage service and merchandise sales during events.

Product overview

Aladdin Theater operates as a live entertainment venue offering multiple integrated products and services. The core offering is the 600-capacity Aladdin Theater venue for live music and comedy performances, supplemented by venue rental services for private events including professional production support, ticketing, and marketing. The venue also operates Double Mountain food and beverage concessions and an online merchandise store powered by Shopify. Ticket sales are handled through Etix and the venue's own box office. The company is owned by True West LLC, which produces concerts at multiple Pacific Northwest venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketed Live Concerts and Comedy Shows Public ticketed performances by touring and local musicians and comedians, sold to individual attendees on a per-show basis at the 600-capacity Aladdin Theater in Portland, Oregon.

Quantifiable outcome

• Has raised hundreds of thousands of dollars for local non-profit organizations through benefit concerts

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• True WestcoreGTM or Marketing PartnerTrue West produces concerts at the Aladdin Theater, Revolution Hall, Oregon Zoo Summer Concerts Series, and Woodland Park Zoo Summer Concert Series (Seattle). Current venue owner Mark Adler operates True West LLC. True West is the primary promoter of events at the Aladdin Theater.
• Mercy CorpsminorOthersThe Aladdin has ongoing relationships with non-profit organizations including Mercy Corps, hosting benefit concerts that have raised hundreds of thousands of dollars.
• Sisters of the RoadminorOthersNon-profit community partner for fundraising concerts at the venue.
• Friends of the ChildrenminorOthersNon-profit community partner for fundraising concerts at the venue.
• PHame AcademyminorOthersNon-profit community partner for fundraising concerts at the venue.
• Double MountainminorOthersDouble Mountain provides pizza, wraps, salads, and snacks at the venue's concession stands. Located on-site for food service during events.
• EtixcoreTechnology or IntegrationPrimary ticketing platform partner for online ticket sales. Handles phone orders (1-800-514-3849) and print-at-home ticket capabilities.
• McMenaminsminorGTM or Marketing PartnerTrue West Presents co-promotes events at McMenamins Grand Lodge venue. Cross-promotional relationship for shows appearing at both Aladdin Theater and McMenamins properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crystal Ballroom: Historic Portland live music and events venue of comparable capacity, offering concerts, dancing, and private events. Directly comparable as a Portland mid-sized historic music venue competing for the same artist and audience.
• Wonder Ballroom: Portland independent mid-sized live music and events venue serving similar artists and audience demographics. Competes for concerts, private events, and ticket buyers in the same metro.
• Revolution Hall: Portland live music and events venue operated by the same parent (True West LLC). Same operator, similar intimate capacity profile, and shares artist routing and promoters with Aladdin — a direct intra-portfolio peer.
• Mississippi Studios: Portland intimate live music venue and bar in the Mississippi Avenue corridor, comparable capacity, and competing for the same emerging/established touring artists in the Portland market.
• Doug Fir Lounge: Portland intimate live music venue attached to the Jupiter Hotel, hosting concerts and events with a similar capacity profile and competing directly for touring indie and legacy acts.
• Hawthorne Theatre: Portland live music and events venue with comparable capacity, hosting concerts, comedy, and private events. Overlaps on genre mix and target audience with Aladdin.

Broad incumbents

• McMenamins Grand Lodge: Forest Grove event and concert venue operated by McMenamins, which has an existing cross-promotional partnership with True West Presents. Comparable mid-size concert programming and event-rental model under a broader multi-venue hospitality operator.
• Knitting Factory Entertainment: Multi-city operator of intimate-to-mid-size concert venues and concert promotion. Comparable as a venue operator running similar capacity music halls, though at a national rather than single-metro scale.

Regional players

• The Neptune Theatre: Seattle historic theater operated by STG Presents, hosting concerts and events at similar capacity. Comparable historic-venue, mid-size format, and touring artist programming, though in the Seattle market.
• The Showbox: Historic Seattle live music venue of comparable intimate-mid capacity, part of AEG Presents. Comparable in heritage, capacity, and programming model; serves the Pacific Northwest touring circuit but in a different metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AladdinTheater
• Facebookfacebook.com/aladdintheaterPDX

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aladdin Theater