Ivy League Day Camp

What Ivy League Day Camp does

Ivy League School and Day Camp is a privately held, for-profit educational operator founded in 1961 on a 16-acre campus at 211 Brooksite Drive in Smithtown, New York, serving Long Island families with children from toddler age (18 months) through Grade 10. The business runs two interlocking programs: a year-round private school accredited by the New York State Department of Education covering toddlers through Grade 8, and a summer day camp accredited by the American Camp Association covering toddlers through Grade 10. School instruction uses SMART Board interactive classroom technology, with small class sizes capped at 16 students, world languages (Spanish and Mandarin), performing arts, athletics, STEM (including an outdoor science laboratory introduced in 2016), and the proprietary High 5 character-development program.

Revenue is generated through subscription-style tuition across multiple age-tiered programs (Mini Mini, Mini Division, Younger Division, Middle Division, Older Division, and Teen Travel), all-inclusive pricing that bundles door-to-door air-conditioned bus transportation, meals, snacks, and activities, and flexible before/after care from 7am to 6pm. Adjacent offerings include the Professional Academy for student-athletes and young performers, a Driver Education program, and The Day Care Center at Ivy League. Distribution is exclusively direct-to-consumer, with enrollment managed through online portals (myschoolapp.com for school, campmanagement.com for camp); in January 2025 the company discontinued its Ivy League Place facility-rental business to refocus on core education.

The company is owned and operated by Noah Cooper and Margaret Velez-Cooper, who acquired the business in 2000 and reside on campus year-round. It employs 11-50 staff, has no disclosed institutional investment or parent company, and operates as a single-site family business with multigenerational customer relationships and an active alumni program.

Name

Ivy League Day Camp

Legal name

Ivy League School and Day Camp

Website

https://ivyleaguekids.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Ivy League School and Day Camp is a privately held, single-campus Long Island operator founded in 1961, delivering year-round private school (toddlers-Grade 8) and ACA-accredited summer day camp (toddlers-Grade 10) on a 16-acre Smithtown, NY campus to regional families under founder-owners Noah Cooper and Margaret Velez-Cooper.

Ownership category

akta.pro rank

Product category

Children's Day Camp & Private School

NAICS

Elementary and Secondary Schools (6111), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Summer day camp
• Private school education
• Youth enrichment programs
• Childcare services
• After school care

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Day Camp Tuition: Summer day camp programs for children ages 2 through grade 10, with options for 3-day or 5-day programs, mini day (partial day), or full day schedules. Fees include transportation, meals, and all activities.
2. School Tuition: Year-round private school programs from toddler through grade 8, including early childhood programs, elementary, and middle school. Tuition assistance programs available.
3. Professional Academy: Tailored educational programs for student-athletes and young professionals requiring flexible scheduling, offered as an add-on to the standard school program.
4. Facility Rentals (Discontinued): Previously offered birthday parties, corporate events, and facility rentals at Ivy League Place. As of January 2025, this service was discontinued.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ivy League Day Camp operates a summer day camp and year-round private school on a 16-acre campus in Smithtown, New York, serving children from toddlers (18 months) through Grade 10. Programs include age-differentiated camp divisions (Mini Mini, Mini, Younger, Middle, Older, Teen Travel), a K-8 private school, a Professional Academy for student-athletes and performers, STEM and character development curricula, and door-to-door bus transportation. All-inclusive tuition covers meals, snacks, transportation, and activities.

Product overview

Ivy League School and Day Camp operates as a unified private education and summer camp organization consisting of Ivy League School (toddlers through Grade 8) and Ivy League Day Camp (toddlers through Grade 10). The core offerings include age-differentiated camp divisions (Mini Mini, Mini Division, Younger Division, Middle Division, Older Division, and Teen Travel) and a full K-8 academic school. The Professional Academy offers flexible scheduling for student-athletes and performers. The High 5 Program provides character development, while the STEM Program (launched 2016) offers science education. All programs are delivered on a 16-acre campus in Smithtown, New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Ivy League School A year-round private school for toddlers through Grade 8 offering early childhood programs, elementary education, and middle school curriculum with emphasis on academics, performing and creative arts, world languages, athletics, and STEM. NY State Department of Education accredited.
• Ivy League Day Camp A summer day camp program for children from toddlers to Grade 10 offering activities including aquatics, athletics, adventure, creative arts, and academic enrichment. ACA accredited with all-inclusive pricing covering meals, snacks, transportation, and activities.
• Mini Mini Program A 2-hour day camp program for 2-year-olds (and children as young as 18 months) offered on Tuesdays and Thursdays, featuring swimming, sports, and art activities with a 1:1 camper-to-counselor ratio.
• Mini Division A day camp program for 3-5 year olds offering sports, swimming, creative arts, and age-appropriate activities with 3-day or 5-day attendance options.
• Younger Division A camp program for children in Grades K-2 featuring daily swimming, sports, arts, adventure activities, and special events with extended day options.
• Middle Division A camp program for children in Grades 3-4 offering advanced sports, adventure activities, creative arts, off-campus trips, and special themed events.
• Older Division A camp program for children in Grades 5-6 featuring dual zip-line, advanced adventure sports, club programs, overnight trips, and off-campus excursions including beach and fishing trips.
• Teen Travel Program A program for campers entering Grades 7-10 offering off-campus travel experiences including day and overnight trips (2-5 days), with Grads (7th-8th) and Post-Grads (9th-10th) divisions.
• Professional Academy A tailored educational program for students committed to competitive athletics, performing arts, or professional disciplines, offering flexible scheduling and personalized learning plans to integrate with rigorous external commitments.
• STEM Program An interactive STEM learning platform featuring an outdoor science laboratory for hands-on exploration of science, technology, engineering, and math concepts for school and camp students.
• Day Care at Ivy League Year-round child day care services operated at a separate Ivy League-affiliated facility (daycareativyleague.com) for families needing daily child care.
• Driver Education Driver education program operated through a separate Ivy League-affiliated site (ivyleaguedriversed.com) for teens learning to drive.

Quantifiable outcome

• Lowest staff-to-camper ratios in the country
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• French Woods Festival of the Performing Arts: Premier performing arts specialty summer camp in Hancock, NY. Comparable to Ivy League's Professional Academy in serving youth performers with intensive specialty programming.
• Camp Towanda: Honesdale, PA-based premier coed sleepaway camp with strong brand and family-oriented programming. Comparable premium private camp brand targeting similar affluent East Coast family demographic.
• Camp Pontiac: Premier Long Island co-ed day camp offering a wide array of activities (athletics, swimming, performing arts) for elementary-age children. Direct competitor for Long Island families seeking premium day camp experiences.
• Camp Walden: New York sleepaway camp with traditional multi-activity programming serving similar age groups. Comparable premium private camp model in the Northeast.
• Camp Kennybrook: Premier coed sleepaway camp with comprehensive athletic, aquatic, and creative programming. Comparable premium overnight camp model to Ivy League's full-day camp divisions.
• Winaukee Day Camp: Long Island day camp on a large campus offering traditional summer programming including aquatics, athletics, and adventure. Directly comparable operating model and customer base.
• Woodmont Day Camp: Long Island day camp operating on a large purpose-built campus with similar multi-activity programming (sports, aquatics, arts) for children. Directly comparable business model, target demographic, and seasonality.
• Friends Academy: Long Island private independent school serving PreK-12 with strong reputation in academics, arts, and athletics. Comparable K-8 school arm of Ivy League's business targeting the same Long Island family demographic.
• Camp Chippewa: Long Island summer day camp serving similar age ranges with sports, swim, and creative arts programming. Closely comparable Long Island day camp offering competing for the same family demographic.

Regional players

• The Harbour School: Long Island private school focused on students with learning differences. Comparable as a Long Island private K-12 institution but serves a distinct specialty niche rather than Ivy League's mainstream private school market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/224001344297954
• Xx.com/ivyleagueny

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy League Day Camp