Zakti Digital Services

What Zakti Digital Services does

Zakti Digital Services Private Limited is a Guwahati, Assam-based digital marketing and advertising agency founded in 2012 by Kamal Singha, with Jheel Parekh as co-founder. The company provides full-service digital solutions — including website development, social media marketing, SEO, lead generation, campaign management, and big data analytics — to clients across education, healthcare, tourism, retail, real-estate, and media & entertainment sectors. Its stated geographic focus is Northeast India, with a stated client base extending to overseas markets, and it reports 60+ client logos on its website.

Beyond agency services, Zakti operates four sub-brands as wholly owned product lines. ZADISO (Zakti Digital Solution) is a free digital branding analysis and planning tool used for lead generation. Zakti Mail is a subscription-based professional business email and collaboration service with tiered pricing (Basic INR 599, Plus INR 849, Pro INR 1,149 per user per year), featuring mailboxes up to 25GB, group chat, video conferencing, and team workspaces. Learn O India is an Android mobile app on Google Play Store providing mock tests and study materials for Indian government and banking competitive exams (RRB, SSC, Banking, Assam state tests). Zakti Collabs is a self-service platform connecting freelancers, influencers, and organisations for project collaboration.

Revenue is generated through two principal streams: professional services fees from agency engagements and recurring subscriptions from Zakti Mail and Learn O India. Distribution is primarily consultative/direct for agency work, complemented by self-service product-led funnels for the subscription offerings and a Google Play Store channel for Learn O India. The company is founder-owned and bootstrapped, with a 14+ person team in India and no disclosed external equity funding.

Name

Zakti Digital Services

Legal name

Zakti Digital Services Private Limited

Website

https://zaktidigital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Zakti Digital Services is a Guwahati-based digital marketing agency serving education, healthcare, tourism, and retail clients in Northeast India. It operates four sub-brands: ZADISO, Zakti Mail, Learn O India, and Zakti Collabs, spanning digital planning, email, exam prep, and freelancer collaboration.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video Conferencing & Webinars (BPAMAMAB)

Keywords

• Digital marketing services
• Web development agency
• Search engine optimization
• Lead generation services
• Social media marketing

Headquarters

HQ city

Guwahati

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing including website development, social media marketing, SEO, campaign management, and lead generation for B2B and B2C clients across multiple industry verticals.
2. Zakti Mail Subscription: Tiered email service subscriptions (Basic, Plus, Pro) with per-user annual pricing. Includes collaboration tools, storage, and security features. Targets businesses needing professional email infrastructure.
3. Learn O India Premium Content: Exam preparation content and mock tests available through mobile app. Content sourced from government exam materials and previous year papers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Zakti Digital Services is a full-service digital marketing and advertising agency offering web development, SEO, social media marketing, lead generation, and big-data-driven campaign services to businesses across education, healthcare, tourism, retail, real-estate, and media & entertainment. The firm complements its agency services with four proprietary self-serve products: Zakti Mail (subscription business email and collaboration), Learn O India (Android exam-preparation app), ZADISO (free digital planning/analysis tool), and Zakti Collabs (freelancer-influencer-organization collaboration platform).

Product overview

Zakti Digital Services operates as a comprehensive digital services company offering a unified platform of interconnected products. The core offering includes digital marketing agency services (web development, SEO, social media marketing, lead generation, big data solutions), supplemented by four specialized sub-brands: Learn O India (competitive exam preparation app), Zakti Mail (business email and collaboration service), ZADISO (free digital planning tool), and Zakti Collabs (freelancer/influencer collaboration platform). These products share the common mission of empowering businesses to build and scale their digital presence.

Differentiator

Problem solved

Functional benefit

Brands

• Learn O India: An exam preparation platform offering mock tests and study materials for competitive exams including RRB, SSC, Banking, and State Government tests. Available as a mobile app on Google Play Store.
• ZADISO (Zakti Digital Solution)
• Zakti Collabs
• Zakti Mail

Products and services

• Digital Marketing Agency Services Full-service digital marketing agency offering web development, digital marketing, lead generation, SEO, social media management, and big-data-driven campaign solutions for businesses across education, healthcare, tourism, retail, real-estate, and media & entertainment sectors in Northeast India and overseas markets.
• Zakti Mail Professional business email service with collaboration tools including group chat, team workspaces, calendar scheduling, and video conferencing. Offered in three annual subscription tiers (Basic 5GB, Plus 10GB, Pro 25GB) targeting organizations needing professional email infrastructure with collaboration features as an alternative to major mailing services.
• Learn O India Exam preparation Android mobile application providing curated mock tests and study materials for competitive Indian government examinations including RRB, SSC, Banking (SBI PO, IBPS), and State Government tests. Features a personalized progress dashboard and content sourced from official government websites and previous year papers. Targets students and working professionals preparing for government exams.
• ZADISO (Zakti Digital Solution) Free digital branding analysis and planning tool that helps businesses assess digital marketing needs. Includes website performance scoring, industry selection, marketing goal planning, and budget optimization tailored to Retail, Healthcare, Education, Tourism, and SAAS sectors. Functioning as a lead-generation and digital-needs-diagnosis tool.
• Zakti Collabs Collaborative self-serve platform connecting freelancers, influencers, and organizations for project collaboration. Supports separate registration flows for influencers, freelancers, and organizations across multiple industries including education, healthcare, retail, and real-estate, functioning as a partnership-discovery platform within Northeast India's premium IT consulting agency ecosystem.

Quantifiable outcome

• Free digital needs analysis available through ZADISO tool

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Learn O IndiacoreStrategic or Co-development Partner · 1 January 2024Learn O India is a subsidiary initiative developed and operated by Zakti Digital Services. It is an exam preparation platform providing mock tests and study materials for government exams including SBI PO, RRB NTPC, SSC CGL, IBPS, APSC CCE, and various Assam government exams. Content is sourced from official government websites and previous year papers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mirum India: WPP-owned digital agency providing end-to-end digital marketing, social, web development and campaign strategy — comparable to Zakti's core digital marketing and web development agency stack, though Mirum serves large enterprise clients pan-India.
• iProspect India (Dentsu): Performance and digital marketing agency under Dentsu offering SEO, paid media, and data-driven campaigns across India — overlapping with Zakti's lead generation, SEO, and big data marketing services for enterprise clients.
• Webchutney (now VML India): One of India's largest independent digital marketing agencies (now part of WPP/VML) offering SEO, social, performance, and creative services — directly comparable to Zakti's full-service digital marketing offering but at significantly greater scale and pan-India reach.
• Performics India (Publicis): Performance marketing and analytics-led digital agency under Publicis Groupe serving India — closely comparable to Zakti's digital marketing, SEO, and big-data analytics value proposition.

Direct peers

• BC Web Wise: India-based digital marketing and communications agency offering social media, web, creative and media services — comparable in service mix and mid-tier agency positioning to Zakti.
• Gozoop Online Pvt Ltd: Mumbai-based full-service digital marketing agency offering social media marketing, SEO, web development and integrated campaigns to brands across India — directly comparable to Zakti as an independent mid-sized digital agency with similar service portfolio.
• Social Beat: Bengaluru-based digital marketing agency offering performance marketing, social media, SEO and content marketing — comparable service stack to Zakti and competes for similar SME/mid-market digital mandates in India.
• AdLift India: Digital marketing agency specialising in SEO, PPC and performance marketing for SMEs and enterprises — overlapping with Zakti's SEO, lead generation and lead-focused digital marketing services.

Regional players

• Kingfisher Digital (North East India marketing peers): India-focused SMB digital agency offering web development, SEO and social media — comparable to Zakti's core SMB digital services in tier-2/3 markets.

Emerging players

• Disqus/Zoho Workplace (Zakti Mail comparable): Zoho Workplace Mail provides tiered professional email with collaboration, calendar, contacts and security features at $1-4/user/month — directly comparable to Zakti Mail's INR 599-1,149/user/year subscription with comparable feature set including group chat, calendar, mail aliases, and spam protection.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/zaktidigital
• Facebookfacebook.com/Zakti-Digital-Services-1694073960636153
• LinkedInlinkedin.com/company/zaktimedia
• Instagraminstagram.com/zaktidigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zakti Digital Services