2Swell

What 2Swell does

2Swell is a boutique management consulting firm founded in 2016 and headquartered in Aventura, Florida. The firm delivers advisory services spanning business strategy, sales and marketing, talent and culture, and executive coaching, targeting growth-stage entrepreneurs and small-to-medium-sized businesses. The firm is led by founder and CEO Michel Koopman and operates a senior practitioner model — "operators, not consultants" — leveraging prior operating experience at Fortune 100 and high-growth companies rather than staffing engagements through traditional associate hierarchies.

The business is a pure professional services firm with no proprietary software or technology platform. Revenue is generated through monthly retainer consulting engagements and project-based advisory work, with an embedded subsidiary business unit, CxO Coaching, dedicated to recurring executive coaching engagements. 2Swell has codified an internal Growth Methodology that structures client engagements and underpins a published Marketing and Sales Assessment diagnostic used for client evaluation and lead generation. There is no disclosed app, API, or productized SaaS component.

The client base is diversified across venture-backed growth companies (Blinkist, PILOT, ThinkRite), mid-market consumer brands (Sole Bicycles, Cosmetic Solutions, Hairmax), and capital allocators (Boyne Capital, UNCS), with additional notable past or partnership-adjacent associations including Restaurant Brands International and PLAYRMAKR. The firm has built thought-leadership visibility through contributions in Forbes and Fast Company and pursues co-marketing with virtual-staffing partner CloudTask to extend distribution to founder and SMB audiences.

Name

2Swell

Legal name

2Swell, Corp.

Website

https://2swell.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique management consulting firm advising growth-stage entrepreneurs and SMBs on strategy, sales, marketing, talent, and executive coaching through monthly retainer engagements, delivered by senior operators rather than traditional consulting staff.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Management consulting services
• Growth strategy advisory
• Executive coaching
• Sales marketing consulting
• Go-to-market strategy

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting Services: 2Swell generates revenue through professional consulting engagements structured as monthly retainers based on minimum anticipated time and resource commitment. The company offers four engagement models: Commercial Assessment (quick opportunity/challenge identification), Strategic Planning (collaborative plan development), Execution Assistance (ongoing guidance and accountability), and Project Management (2Swell leadership in execution).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

2Swell is a management consulting firm that acts as a trusted advisor to entrepreneurs and small/mid-size companies. It delivers strategic advisory and execution support across growth, sales, marketing, talent, and executive coaching through four engagement models: Commercial Assessment, Strategic Planning, Execution Assistance, and Project Management. The firm operates the CxO Coaching business unit to provide executive coaching and leadership development services.

Product overview

2Swell is a management consulting firm offering a portfolio of advisory services rather than a software product platform. The core offerings include Growth Services (strategy, corporate development, sales & marketing), Talent Consulting (including CxO Coaching as a dedicated business unit), and Executive Coaching. The services are delivered through engagement models including Commercial Assessment, Strategic Planning, Execution Assistance, and Project Management. Additional specialized service modules cover organizational structure, go-to-market strategy, marketing and lead generation, new initiatives, talent development, product launches, investment diligence, interim sales management, and critical meeting preparation.

Differentiator

Problem solved

Functional benefit

Brands

• CxO Coaching: A business unit of 2Swell committed to elevating executives to their highest potential. CxO Coaching focuses on 'Business Optimization Through People' by helping organizations align human resources capabilities, talent, performance management and learning strategies to optimize performance and achieve business objectives.

Products and services

• Growth Services Core advisory service assisting companies with sales and marketing strategy, corporate development, commercial tactics, and strategic partnerships. Advises senior executives on build/partner/buy decisions while leveraging internal teams to drive execution plans that increase ROI. Targeted at small and mid-size companies seeking growth.
• Talent Consulting Business Optimization Through People consulting focusing on aligning human resources capabilities, talent management, performance management, and learning strategies to achieve business objectives. Includes the CxO Coaching business unit as a dedicated delivery arm.
• CxO Coaching Executive coaching and mentorship service where Principal Advisors act as non-equity partners and sounding boards for executives. Engagements include full-day onsite assessments, weekly calls, monthly performance meetings, quarterly planning sessions, and email support.
• Commercial Assessment Engagement model focused on quickly identifying the most relevant opportunity or challenge a company faces, providing rapid diagnostic clarity before committing to broader work.
• Strategic Planning Engagement model in which 2Swell works collaboratively with the client to develop a clear, actionable plan that addresses identified opportunities and challenges.
• Execution Assistance Engagement model providing ongoing guidance, accountability, and support as the client team executes the agreed plan, helping to overcome roadblocks and maintain momentum.
• Project Management

Quantifiable outcome

• Cosmetic Solutions Doubles its Revenue in Two Years
• +4 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CloudTaskminorGTM or Marketing PartnerCloudTask is a sales efficiency and automation company that collaborated with 2Swell on content marketing. They co-authored a blog post on '5 Ways to Better Align Marketing with Sales' as a guest blog partnership. CloudTask focuses on driving sales efficiency through role specialization and automation, and provides insights on sales productivity.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chief Outsiders: Fractional CMO/CFO/COO services for growth-stage SMEs, combining strategic advisory with hands-on execution. Closely mirrors 2Swell's Growth Services model of pairing senior operators with mid-size companies needing interim leadership.
• Strategic Coach: Coaching and strategic thinking tools for entrepreneurs and founders, with structured quarterly workshops. Comparable to 2Swell's entrepreneur persona and quarterly planning cadence.
• Vistage: Peer advisory and executive coaching platform for SME CEOs and founders. Overlaps with 2Swell's entrepreneur/founder segment and its CxO Coaching business unit.
• EOS Worldwide: Provides the Entrepreneurial Operating System and certified coaching for SME leadership teams. Comparable to 2Swell's organizational structure, alignment, and execution assistance offerings.
• ActionCOACH: Global business coaching and advisory franchise focused on owners of small and mid-size businesses. Competes directly for SME growth advisory wallet share with a similarly practitioner-led value proposition.
• GrowthForce: Outsourced finance and growth operations services for small and mid-size companies. Competes for SME operational and commercial assessment engagements with a more finance-centric angle.
• Gazelles: Growth advisory firm built around Verne Harnish's scaling methodologies for SMEs. Comparable to 2Swell's Growth Methodology and SME go-to-market focus.

Broad incumbents

• McKinsey & Company: Global management consulting firm serving large enterprises on strategy and growth. Represents the incumbent alternative that SME founders may upgrade to as they scale, defining the upper bound of 2Swell's competitive landscape.
• Korn Ferry: Global organizational consulting firm with strong executive coaching and talent practices. Comparable to 2Swell's Talent Consulting and CxO Coaching business unit at enterprise scale.
• Bain & Company: Global strategy consulting firm whose results-driven operator culture and SME practice overlap with 2Swell's positioning, though Bain competes primarily at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/2swellcorp
• Facebookfacebook.com/2swell
• LinkedInlinkedin.com/company/2swell-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Swell