Live Transfers

What Live Transfers does

Live Transfers is a New York-based, privately held lead generation company founded in 2001 that pioneered and trademarked the "live transfers" product category. Its core service is a pay-per-call platform that connects businesses — primarily insurance agents and carriers, mortgage professionals, merchant service providers, solar and tax settlement firms, home security companies, and senior-care service providers — with pre-qualified, inbound phone leads. Prospects reach Live Transfers through a multi-channel upstream marketing stack spanning internet, TV, radio, print, telemarketing, and an affiliate/publisher network; U.S.-based, TCPA-compliant call center agents then screen prospects against buyer-specified criteria and live-transfer them to the client's sales team.

The underlying technology is a web-based campaign management platform branded as LiveTransferExchange.com, which lets clients self-serve their campaigns: set per-transfer pricing, select target states, control daily transfer volumes and schedules, turn campaigns on or off, and run real-time reports and A/B testing. Supporting features include call recording for training and compliance, voice broadcasting, reverse live transfers (routing from third-party representatives), and integrations with multiple credit bureaus for soft-inquiry pre-screening on mortgage leads. The company maintains a proprietary marketing database of over 70 million homeowners as a targeting asset.

Live Transfers monetizes primarily through transaction fees on each pre-qualified live transfer delivered, with clients setting their own per-transfer price on a pay-as-you-go basis (free account signup, $50 minimum funding, no long-term contract). Secondary revenue streams include Live Transfers Direct (a lower-cost website-capture alternative), one-time data list sales, voice broadcasting fees, and affiliate cost-per-lead payouts to publisher partners. Distribution combines direct sales for enterprise accounts with the self-serve SMB portal, and the company reports an 82% client retention rate with 15-25% closing ratios on transferred calls.

Name

Live Transfers

Legal name

Live Transfers

Website

https://livetransfers.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Transfers, founded in 2001 and based in New York, operates a pay-per-call lead generation platform that delivers pre-qualified, live-transferred inbound phone leads to insurance, mortgage, financial services, and home services businesses across more than a dozen verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Pre-Qualified Live Transfer Leads: The core product: prospects call in, are pre-screened and qualified by U.S.-based agents, then live-transferred to the client's sales team. Leads are exclusive to one client. Pricing is set by the client (they define price per transfer). Clients pay per qualified live transfer received.
2. Live Transfers Direct: Interested leads are directed to the client's website where they fill out a form or call a toll-free number. Lower cost alternative for clients who want to pre-screen leads themselves.
3. Data / Lead Lists: Sale of targeted data lists (mortgage lead lists, refi lead lists, HARP lead lists, VA/FHA mortgage lead lists, aged leads, direct mail lists, email lists, mobile lists). Offered alongside live transfer services for clients who want to run their own telemarketing or direct mail campaigns.
4. Voice Broadcasting: Voice broadcasting service offered alongside live transfer insurance leads for broader lead distribution.
5. Live Transfer Technology Platform: Platform licensing / technology that enables customers to generate their own live, exclusive sales leads for their businesses. White-label or SaaS-like platform access.
6. Affiliate Program: Publishers and affiliates drive traffic through email, social media, search, and display channels. Live Transfers pays cost-per-lead commissions to affiliates who generate qualified leads.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Live Transfers is a pay-per-call lead generation platform that delivers exclusive, pre-qualified live inbound phone transfers to business sales teams. Prospects are driven through multi-channel marketing (internet, TV, radio, print, telemarketing) into the company's TCPA-compliant U.S. call center, screened against buyer criteria, and then dynamically connected live to the client's sales agents. Clients control campaign pricing, geography, volume, and scheduling through a web-based self-serve portal.

Product overview

Live Transfers is a lead generation platform founded in 2001 that pioneered the "live transfer" concept — connecting pre-qualified prospects directly to sales teams via inbound phone calls. The core product is the Live Transfer Leads Platform, which includes Pre-Qualified Live Transfers (prospects called by customers are screened and transferred live) and Live Transfers Direct (a more economical option with website capture). Supporting features include Call Tracking with recording capabilities, Voice Broadcasting, Real-Time Internet Leads, Targeted Data Lists, Email Marketing Solutions, Search Engine Marketing, and Web Design services. The company operates a Live Transfer Technology Platform enabling customers to manage their own campaigns with scheduling controls and real-time reporting. Services span numerous industry verticals including insurance (health, auto, life, final expense, Medicare supplement), mortgages (FHA, VA, HARP, reverse, refinance), merchant services, solar, home security, medical alerts, addiction treatment, and more. The company also offers an Affiliate Program for traffic partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Transfer Leads Platform A pay-per-call lead generation platform where prospects are driven through multi-channel marketing into a TCPA-compliant U.S.-based call center, pre-screened, and live-transferred to the client's sales team. Clients set price, geography, timeframe, and daily volume via a self-serve web portal.
• Pre-Qualified Live Transfers Prospects call in or are contacted by the U.S.-based call center, screened against buyer criteria, and then live-transferred to the buyer's sales team. Sold to a single client per transfer (exclusive).
• Live Transfers Direct Lower-cost lead package where interested prospects are directed to a toll-free number or client website, allowing businesses to self-screen and test conversion rates before committing to full live transfer campaigns.
• Voice Broadcasting Automated voice messaging service that broadcasts pre-recorded messages to target audiences, used in conjunction with live transfer campaigns for broader lead distribution.
• Targeted Data Lists Sale of custom-filtered databases including mortgage lead lists, refi lead lists, HARP lists, VA/FHA lists, aged leads, direct mail lists, email lists, and mobile lists for clients running their own telemarketing or direct mail campaigns.
• Live Transfer Technology Platform Web-based campaign management system that enables customers to generate their own live, exclusive sales leads with full control over scheduling, call volume, pricing, state targeting, and real-time reporting.
• Email Marketing Solutions Email campaign services offered to clients to reach targeted prospects with marketing messages as part of the lead generation suite.
• Search Engine Marketing Online advertising services using search engine platforms to drive targeted traffic to lead capture pages as part of the company's marketing suite.
• Web Design Custom website design services offered to businesses to establish online presence and capture leads through professionally designed web properties.
• Affiliate Program Partnership program for publishers and affiliates to promote Live Transfers offers through email, social media, search, and display channels on a cost-per-lead commission basis.

Quantifiable outcome

• Live transfers convert over 10x higher than clicks
• +6 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Nation's Largest Solar ProviderscoreStrategic or Co-development PartnerLiveTransfers.com has partnered with the nation's largest solar providers to generate thousands of exclusive live transfer solar leads daily. These partnerships enable solar companies to receive exclusive, pre-qualified inbound calls from homeowners interested in solar installations.
• Nation's Largest Tax Settlement FirmscoreStrategic or Co-development PartnerLiveTransfers.com partnered with the nation's largest tax settlement firms to generate thousands of exclusive live transfer leads daily for tax settlement services. Leads are generated live, exclusively with 100% contact rate.
• Nation's Largest Merchant Banks and ISO'scoreStrategic or Co-development PartnerLiveTransfers.com partnered with some of the nation's largest merchant banks and Independent Sales Organizations (ISOs) to generate thousands of exclusive merchant processing live transfers daily for customers.
• Largest Walk-in Tub Manufacturers, Distributors and Installers NationwidecoreStrategic or Co-development PartnerLiveTransfers.com partnered with some of the largest walk-in tub manufacturers, distributors, and installers nationwide to generate thousands of live transfer leads daily. Leads consist of seniors genuinely interested in walk-in tub quotes.
• Banks and Reverse Mortgage LenderscoreStrategic or Co-development PartnerLive Transfers provides reverse mortgage leads to banks and reverse mortgage lenders. Services include driving traffic to bank websites, establishing wide-reaching marketing campaigns (radio, TV, magazine, and other sources), and pre-qualifying candidates for loans based on age, equity, income, and other factors.
• Multiple Credit BureauscoreTechnology or IntegrationLive Transfers partners with multiple credit bureaus to access credit bureau information (soft inquiry) for pre-screening HARP mortgage leads. Data is filtered according to credit score, current home value, LTV, location, and other filters.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EverQuote: Public online insurance marketplace connecting consumers with insurance agents; operates in the same insurance lead generation vertical with exclusive lead products. Directly comparable in targeting insurance agents and carriers.
• MediaAlpha: Public performance marketing and customer acquisition platform specializing in insurance, health, and financial services verticals via real-time bidding and pay-per-call/lead marketplaces. Operates a similar pay-per-call model for the same vertical customer base.
• Angi (formerly HomeAdvisor): Public home services marketplace connecting homeowners with contractors for projects. Operates in overlapping home services verticals (security, solar, walk-in tubs, home modification) with similar pay-per-lead economics.
• LendingTree: Public online loan marketplace originating mortgage, personal, and business loan leads. Overlaps with Live Transfers' mortgage vertical (FHA, VA, HARP, reverse) and similar SMB/lender customer base.
• Thumbtack: Online marketplace connecting consumers with local service professionals across home improvement, maintenance, and personal services. Comparable pay-per-lead model for home services professionals.
• QuinStreet: Public performance marketing company focused on financial services, insurance, and home services verticals. Operates pay-per-click, pay-per-call, and lead-gen programs similar to Live Transfers' model.
• Bankrate: Financial services lead generation platform (owned by Red Ventures) operating in mortgages, credit cards, banking, and insurance. Comparable lead-gen business model across financial services verticals.
• QuoteWizard (LendingTree): Insurance comparison marketplace acquired by LendingTree, operating in auto, home, and life insurance lead generation. Direct comparable for Live Transfers' insurance vertical live-transfer product.

Emerging players

• Marchex: Public call analytics and pay-per-call advertising company focused on vertical markets including automotive, home services, and financial services. Adjacent to Live Transfers in pay-per-call infrastructure but more tech/analytics focused.

Others

• Invoca: AI-powered call tracking and conversation intelligence platform used by marketers to optimize inbound phone leads. Functions as an enabling technology layer for pay-per-call and lead-gen businesses like Live Transfers rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/transferleads
• Facebookfacebook.com/LiveTransfers-192255820836799
• LinkedInlinkedin.com/company/live-transfers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Transfers