What Ecru Design does

Ecru Design is a privately held graphic design and online visual communications consultancy founded in 2001 and operating from Glasgow, Scotland. The firm delivers project-based design services spanning branding (logos, complete brand packages, style guides), print design (infographics, reports, brochures, magazines, newsletters, leaflets, training packs), and digital communications (websites, email campaigns, social media assets, PowerPoint presentations, ebooks, and banner adverts). The technology stack is composed of mainstream creative tools (Adobe Creative Suite implied) and standard website platforms, with WordPress as the preferred CMS and Wix and Squarespace as alternatives, indicating a conventional small-studio architecture rather than proprietary technology.

The business model is straightforward professional services engagement: customers initiate contact via email or phone, receive a free one-hour initial consultation, and are then billed on a project or hourly basis. The firm can operate as an embedded extension of a client's in-house team or take on full project scope, reporting back at key milestones. Pricing is not publicly disclosed and there is no indication of recurring contracts or subscription-based revenue. The go-to-market is sales-led and consultative, relying on the website portfolio (case studies and project showcases) as the primary marketing channel, supplemented by direct outreach and social media presence.

Ecru's customer base spans small businesses and start-ups, public sector and nonprofit organisations (notably NHS Health Scotland and the Scottish Community Development Centre), and select corporate clients. Several client relationships have persisted for two decades or more, which is the firm's principal commercial signal of stability. The company is founder-owned, employs between 1 and 10 people, has no external funding, no parent company, and no disclosed revenue. The single point of contact (Morag) and single phone number suggest a micro-studio operating model.

Name

Ecru Design

Legal name

Ecru Design

Website

https://ecrudesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecru Design is a Glasgow-based graphic design and web consultancy founded in 2001, delivering branding, print, and digital design services to small businesses, public sector bodies, and nonprofits across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services - Project Based: Professional design services billed as project-based work. Initial consultation free (first hour), followed by hourly rate billing for additional consultations. Projects range from simple logo design to complete branding packages and style guides, website development, and multi-piece print campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ecru Design is a graphic design consultancy providing branding (logos, complete branding packages, style guides), website design and development (primarily WordPress, plus Wix and Squarespace), and a broad range of print and digital design services (infographics, brochures, reports, magazines, newsletters, leaflets, training packs, social media campaigns, email campaigns, PowerPoint presentations, ebooks, and adverts). Services are delivered on a project basis from brief development through final production and print oversight for clients across the UK, primarily in Scotland.

Product overview

Ecru Design is a graphic design agency offering a comprehensive suite of visual communications services. The company operates as a single integrated design service rather than a platform-plus-modules architecture. Core offerings include branding services (logo design, complete branding packages, and style guides), website design and development (primarily WordPress-based with hosting and support), and print design services (infographics, reports, brochures, magazines, newsletters, leaflets, flyers, and training packs). Additional services include social media campaign design, email marketing design, PowerPoint presentations, ebook design, and advert creation. The agency has been delivering clarity in design since 2001, working with clients to communicate effectively with target audiences across external marketing and internal communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Logo design, complete branding packages, and style guides for businesses that reflect company ethos and ensure differentiation from competitors. Includes design for business cards, invoices, letterheads, and all marketing materials.
• Website Design and Development Fully integrative and intuitive websites using WordPress (preferred platform), with hosting, maintenance, and support. Also designs on Wix and Squarespace platforms.
• Print Design Services Design for print including infographics, reports, brochures, magazines, newsletters, leaflets, flyers, training packs, and custom print materials created with accessibility in mind without compromising design quality.
• Social Media Design Social media marketing campaign designs that work across different platforms with appropriate styles and continuity with brand identity.
• Email Campaign Design Email marketing campaign designs that capture attention and effectively communicate messages to target audiences.
• PowerPoint Presentations Presentation design for online training courses and business meetings with clarity in design to enhance the learning experience.
• Ebook Design Digital ebook design requiring a different approach to printed books, optimized for lead magnets and marketing purposes.
• Infographic Design Visual data representation design for reports, training manuals, marketing materials, and promotional content both online and for print.
• Magazine and Newsletter Design Creative magazine and newsletter layout design for print or online distribution that maintains audience engagement.
• Training Pack Design Training manual and training pack design that brings clarity to content with layout design and infographics for educational purposes.
• Advert Design Advertisement design for printed materials (magazines, newspapers, flyers, van graphics, outdoor banners) and online (banner ads, social media adverts).

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Clearing: UK-based branding and design consultancy delivering brand strategy, visual identity, print, and digital design. Comparable to Ecru in offering integrated branding and design services to corporate and public sector clients, with stronger strategic brand positioning.
• Studio Output: Independent design and branding agency based in the UK offering brand identity, print, and digital design. Direct peer in the UK independent design agency market with overlapping client types and services.
• DesignStudio: Independent brand and design agency with offices in London and internationally, delivering brand strategy, visual identity, and digital design. Direct competitor in the brand design services market, larger scale but overlapping service offering.
• Koto: Independent branding and design studio with studios in London and internationally, focused on brand identity, verbal identity, and digital design. Direct peer in offering branding and integrated design services to ambitious clients.
• Made Thought: Independent London design studio offering branding, print, digital, and packaging design. Direct peer to Ecru in service breadth, focused on brand identity and integrated design for consumer and cultural clients.
• Ragged Edge: London-based independent branding agency providing brand strategy, identity, and design services. Comparable to Ecru in offering integrated design services from branding through to digital, with a similar independent agency model.
• Moving Brands: London-headquartered independent brand and design consultancy offering brand strategy, identity, motion, and digital design. Comparable in integrated brand and design services across physical and digital touchpoints.
• Pentagram: Largest independent design firm in the world, offering branding, print, digital, and environmental design services. Directly comparable to Ecru in service mix (branding, print, digital, websites) though operating at vastly larger scale with multiple partners.

Broad incumbents

• Wolff Olins: Global brand consultancy owned by Omnicom, delivering brand strategy, identity, and experience design. Comparable to Ecru in brand and visual identity services but operates at global enterprise scale as part of a holding company network.
• Landor & Fitch: Global brand consulting and design firm, part of WPP, offering brand strategy, identity, environmental design, and digital services. Overlaps with Ecru in branding and print design but operates as part of a much wider portfolio serving enterprise clients worldwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Disco-Deviance-100063061129278
• LinkedInlinkedin.com/company/ecru-design-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecru Design