What Mark Bradley International does

Mark Bradley International, operating under the legal entity Mardar Management Pty Ltd (ABN 48 091 559 152), is a privately-held live event entertainment company founded in 1997 by Managing Director Mark Bradley. The company provides surprise theatrical entertainment acts for corporate events, weddings, and private functions, serving a global client base that ranges from royalty and heads of state to multinational corporations and private individuals. Its flagship product, The Three Waiters®, is the original surprise singing waiters act where performers disguised as waiters or event staff reveal themselves as professional singers during the event; the act has been performed over 12,000 times across 90 countries.

The company operates a portfolio of seven trademarked entertainment concepts: The Three Waiters®, String Angels® (electric string trio), Tenors Undercover® (disguised VIP performer hoax), HypnoTWIST® (hypnosis-based entertainment), Figaro® (four-person vocal group), Voice of the King (Elvis tribute), and Waiters On Tap (tap dancing). Scripts are written exclusively for individual clients, particularly for Tenors Undercover performances. The underlying technology is purely performance-based — human performers executing choreographed routines, audience interaction, and surprise reveals — with copyrighted scripts and registered trademarks constituting the proprietary IP. The company maintains three regional headquarters in Sydney, London, and New York, with additional operational teams across Los Angeles, Melbourne, San Francisco, Las Vegas, Chicago, and Orlando.

The business model is professional services-based, generating revenue through booking fees for live entertainment performances. Pricing is custom-quoted based on event type, location, and show selection, with a 30% deposit required to confirm bookings. Go-to-market is enterprise field sales: customers reach out via dedicated regional phone lines, regional email contacts, or website contact forms. The company has won 11 International Event Entertainment Awards and is the only act to win 'Entertainer of the Year' twice at the USA Event Solution Awards. Customer testimonials include endorsements from Luciano Pavarotti, Sir Tim Rice, Sir Richard Branson, Rod Stewart, and Prince Albert II of Monaco. The company is founder-owned with no disclosed external investors, funding rounds, or institutional ownership.

Name

Mark Bradley International

Legal name

Mardar Management Pty Ltd

Website

https://markbradleyinternational.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Mark Bradley International (Mardar Management Pty Ltd) is a privately-held Australian live entertainment company founded in 1997 that books surprise theatrical acts — including the flagship The Three Waiters® singing waiters concept — for corporate events, weddings, and private functions globally, operating from Sydney, London, and New York.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Musical Groups and Artists (711130), Performing Arts Companies (7111), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industries

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Awards Ceremonies & Recognition Events (MPAGAHAF)

Keywords

• Live event entertainment
• Corporate event entertainment
• Wedding entertainment services
• Surprise singing waiters
• Private event entertainment

Headquarters

HQ city

Sutherland

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Event Entertainment Bookings: The company generates revenue through booking fees for live entertainment performances at corporate events, weddings, and private functions. A 30% deposit is required to confirm bookings, with full payment also accepted.
2. Custom Show Development: Revenue from tailored scripts and shows written exclusively for individual clients, particularly for Tenors Undercover performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mark Bradley International books and delivers live surprise entertainment acts for corporate events, weddings, and private functions worldwide. The company offers seven original entertainment concepts — most notably The Three Waiters® surprise singing waiters act — performed by professional singers, dancers, and musicians deployed from a global performer network. Revenue is generated through booking fees and custom show development, with regional offices in Sydney, London, and New York serving clients globally.

Product overview

Mark Bradley International is a single-entity live entertainment company offering a suite of surprise entertainment acts for corporate events, weddings, and private functions. The flagship product is The Three Waiters® (the original singing waiters act, over 11,000 performances in 85 countries), supplemented by additional entertainment acts including String Angels® (electric violin trio), Tenors Undercover® (disguised VIP performer hoax), HypnoTWIST® (hypnosis-based surprise entertainment), Figaro® (four-person vocal group), Voice of the King (Elvis tribute), and Waiters On Tap (tap dancing entertainment). All acts are original creations by the company and are scalable, flexible performances suitable for audiences ranging from intimate private dinners to large corporate conventions.

Differentiator

Problem solved

Functional benefit

Brands

• The Three Waiters: Flagship entertainment act featuring three waiters performing a comedic opera/singing routine, available for events, corporate functions, and weddings.
• String Angels
• Tenors Undercover
• HypnoTWIST
• Figaro

Products and services

• The Three Waiters® The original and flagship surprise singing waiters act where three talented singers pose as real waiters at events before revealing themselves in a thrilling operatic performance. The act has performed over 11,000 times in 85 countries and is targeted at corporate events, weddings, and private functions.
• String Angels® World's leading electric string trio entertainment act featuring three female performers with electric violins performing fully choreographed, interactive shows with orchestral backings. Ideal for dinners, conference openings, and special events.
• Tenors Undercover® A sophisticated, interactive hoax entertainment act where performers disguise themselves as VIP guests, chefs, catering staff, or specialty entertainers before revealing their true identities as world-class singers. Scripts are written exclusively for each client, particularly for high-profile corporate and private events.
• HypnoTWIST® A surprise entertainment act combining elements of hypnotism with hoax entertainment where volunteers appear to be hypnotized and perform amazing feats before the reveal that it was a staged charade. Award-winning act suitable for corporate and private events.
• Figaro® A four-person vocal group performing entertaining and moving renditions of popular 'crossover' classics in a choreographed and staged show suitable for cocktail parties, gala lunches, presentations, weddings, and private receptions.
• Voice of the King Elvis Presley tribute act featuring Royden Donohue, who represented Australia at the 2012 Ultimate World Elvis Competition in Memphis. Offers show options ranging from a one-song appearance to an 80-minute full show with band and dancers.
• Waiters On Tap A dynamic tap dancing entertainment act featuring professionally trained dancers performing fast-paced, high-impact, audience-interactive routines. The show is adaptable from 5-minute openers to 30-minute surprise acts for private or corporate events. Delivered in partnership with Kermond Creative Pty Ltd.

Quantifiable outcome

• Over 12,000 performances delivered successfully across 90 countries
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Kermond Creative Pty LtdsupportingStrategic or Co-development PartnerPartnership for Waiters On Tap show featuring professionally trained tap dancers. Quote from Katie Kermond: 'Three generations and over 60 years in the tap dancing industry, we are very pleased to be supplying such a high calibre of talent to an experienced and trusted company as Mark Bradley International.'
• Regional The Three Waiters OfficescoreOthersSeparate branded websites and offices for The Three Waiters in USA (thethreewaiters.com), UK (thethreewaiters.co.uk), and Australia (thethreewaiters.com.au) operating as part of the global network.

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• The Bash (formerly GigMasters): The Bash/GigMasters is a US-based marketplace for booking live event entertainment (musicians, DJs, singers, performers) for weddings, corporate events, and private parties. It directly competes with MBI in the online booking and discovery layer for surprise/performance entertainment, though at a broader, lower-franchise scale.
• Sternberg Clarke: Sternberg Clarke is a UK-based entertainment booking agency specializing in corporate and private event entertainment, including singers, bands, and themed acts. It overlaps directly with MBI's UK/Europe operations and serves the same corporate event-planner buyer.
• Surprise Entertainment Group: Specialty surprise entertainment agency providing flash mobs, surprise singers, and impersonator acts for corporate events and weddings. Directly competes with MBI's hoax/surprise format acts in the North American market.
• Bartelli's Singing Waiters: A singing waiters act offering surprise entertainment for weddings and corporate events in the UK and Europe. Directly comparable surprise-format competitor to The Three Waiters with a regional rather than global footprint.
• Cavendish Entertainment: Cavendish Entertainment books singers, bands, and performers for corporate events, weddings, and private functions, primarily in the UK. Targets the same enterprise event-planner buyer and offers comparable surprise/specialty entertainment acts.
• Singing Waiters UK (Joseph and Mary's Amazing Singing Waiters): One of the most prominent direct competitors to The Three Waiters in the surprise singing waiters category, offering the same hoax format at corporate and wedding events across the UK and Europe.

Broad incumbents

• Thumbtack: Thumbtack is a US services marketplace where event planners can book entertainers, musicians, and performers. It overlaps with MBI on the buyer-discovery side but operates a much broader services model rather than focused surprise entertainment.
• Eventbrite: Eventbrite is a large-scale event ticketing and management platform that intersects with MBI's corporate event buyer. While not a direct creative-entertainment competitor, it is a broad incumbent in the event-planning workflow where MBI's services are sourced.

Regional players

• Airtasker: Airtasker is an Australian-founded marketplace for local services and event tasks. It is a regional comp in MBI's home market and captures some of the same event-planner demand, though at a more commoditized, task-based level.

Emerging players

• Figaro Entertainment: A smaller UK-based corporate event entertainment agency offering similar themed acts and singers. Competes in adjacent niches (vocal groups, themed entertainment) overlapping with MBI's Figaro and String Angels acts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Bradley International