ProAudio
SoundPro is a Dallas-Fort Worth based professional audio, video, and lighting equipment retailer founded in 1972, serving churches, schools, AV integrators, and live production professionals via an e-commerce storefront and multi-brand authorized dealership.
- Company typePrivate
- Founded1972
- HeadquartersGrand Prairie, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ProAudio does
SoundPro is a Dallas-Fort Worth metroplex (Carrollton, Texas) headquartered retailer of professional audio, video, and lighting (AVL) equipment, founded in 1972 and operating at the small-business scale (11-50 employees). The company's core technology is a Shopify-based direct-to-consumer e-commerce storefront at soundpro.com, complemented by a dedicated phone sales line and a formal B2B dealer application process. Its catalog spans six primary categories — Pro Sound, Commercial Sound, Lighting, Video, DJ & Instruments, and Accessories — and is anchored by authorized dealer relationships with the largest names in pro AV, including a Certified Shure Dealer status that covers the Microflex, IntelliMix, and ULX-D wireless ecosystems, alongside QSC, Yamaha, Allen & Heath, JBL, and DAS Audio.
ProAudio firmographics
Firmographics- Name
- ProAudio
- Legal name
- SoundPro
- Website
- https://proaudio.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoundPro is a Dallas-Fort Worth based professional audio, video, and lighting equipment retailer founded in 1972, serving churches, schools, AV integrators, and live production professionals via an e-commerce storefront and multi-brand authorized dealership.
- Ownership category
- akta.pro rank
ProAudio industry classification
Industry- Product category
- Professional Audio, Video and Lighting Equipment Retail
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industries
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where ProAudio is headquartered
LocationHeadquarters
- HQ city
- Grand Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProAudio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: SoundPro generates revenue through the direct sale of professional audio, video, and lighting equipment to churches, schools, AV integrators, and live production professionals. The company operates as an authorized dealer for major brands including Shure, QSC, Yamaha, Allen & Heath, JBL, and DAS Audio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ProAudio product offering
Product offeringCore offering
SoundPro is a multi-brand retailer and distributor of professional audio, video, and lighting (AVL) equipment serving churches, schools, AV integrators, and live production professionals. It operates an e-commerce storefront carrying Shure, QSC, Yamaha, Allen & Heath, JBL, DAS Audio, and other premium AV brands across categories including Pro Sound, Commercial Sound, Lighting, Video, DJ & Instruments, and Accessories. The company also offers expert consultation, bulk pricing for contractors, demo scheduling, and a clearance section called The Vault.
Product overview
SoundPro is a professional audio, video, and lighting (AVL) equipment supplier offering a comprehensive product portfolio through a multi-brand, multi-category platform model. The core offering spans six main product categories: Pro Sound Equipment (microphones, wireless systems, speakers, mixers, amplifiers, monitoring), Commercial Sound Equipment (installation speakers, zone controllers, conferencing solutions), Lighting Equipment (LED fixtures, controllers, stage equipment), Video Production Equipment (cameras, switchers, projectors, displays), DJ & Instruments, and Accessories (cables, racks, acoustic treatment). SoundPro distributes industry-leading brands including Shure, QSC, Yamaha, Allen & Heath, JBL, and DAS Audio. The company serves diverse market segments including churches/houses of worship, schools/education, AV integrators/contractors, and live production professionals. With over 50 years in business since 1972, SoundPro operates from the Dallas-Fort Worth metroplex.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Sound Equipment Professional audio equipment including microphones, wireless systems, speakers, mixers, power amplifiers, monitoring, and recording gear designed for live sound, installed systems, and studio applications. Sold to churches, schools, AV integrators, and live production professionals.
- Commercial Sound Equipment Installation speakers, installation mixers and amplifiers, network digital audio systems, attenuators/controllers/switch panels, zone controllers, intercom, headsets, assistive listening, and conferencing solutions intended for commercial installations such as schools, offices, and conference facilities.
- Lighting Equipment Stage lighting including LED fixtures, fog and effects lighting, DMX controllers, dimmers/relays/receivers, truss and stage equipment, and lighting accessories for concerts, churches, and live production environments.
- Video Production Equipment Professional video equipment for live streaming, broadcasting, and AV installations, including signal processing and distribution, video remotes and mixers, cameras, recorders and players, projectors, displays, I/O hardware and cards, accessories, and AV presentation solutions.
- DJ & Instruments DJ equipment (controllers, mixers, turntables, accessories) along with keyboards/MIDI devices, drums and percussion, guitar pedals and effects, instrument stands, and instrument cases for performers, schools, and event DJs.
- Accessories Professional AVL accessories including staging, cables and snakes, A/C power products, racks and cases, acoustic treatment, test equipment, and component lubricants and cleaners that complement primary AVL systems.
- The Vault Clearance section offering discounted professional audio, video, and lighting equipment for buyers seeking price-reduced, end-of-line, or overstock AVL gear.
Companies that use ProAudio
Customer profileSegments4 records
Ideal customer profiles4 records
ProAudio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProAudio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProAUDIO-AVTregionalProAUDIO-AVT serves as a distribution partner for AtlasIED in Poland, Czech Republic, and Slovakia. This partnership is part of AtlasIED's strategic expansion in European and EMEA markets, delivering AtlasIED's technology catalogue including Atlas+Fyne Series, Aimline ALX-D Series, and Atmosphere platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ProAudio competitors and assessment
Company assessmentDirect peers
- Westlake Pro: Pro audio and recording equipment retailer specializing in studio, live, and broadcast gear with engineering and consultation services. Comparable in pro-audio focus and consultative sales motion, though more studio-centric than SoundPro's live/installed-sound mix.
- Sweetwater Sound: Fort Wayne, Indiana-based direct-to-consumer retailer of professional audio, recording, and live sound equipment, with deep brand authorizations (Shure, QSC, Yamaha, Allen & Heath). Most directly comparable to SoundPro in catalog, target customers (musicians, churches, live production, integrators), and authorized-dealer model.
- B&H Photo Video: Large New York-based multi-category retailer carrying professional audio, video, lighting, and broadcast gear to contractors, content creators, and AV professionals. Comparable in product breadth and B2B/B2C mix, though operating at significantly larger scale.
- Adorama: New York-based multi-category electronics retailer carrying professional audio, video, lighting, and recording equipment to consumers, contractors, and content creators. Comparable in SKU breadth and pro AV/B2B customer mix; larger scale and national reach.
- BMI Supply: Specialty retailer focused on houses of worship, supplying professional audio, video, and lighting systems to churches nationwide. Comparable in verticalized expertise and house-of-worship go-to-market, though narrower in commercial and live production than SoundPro.
- Sam Ash: Long-standing U.S. retailer of professional audio, DJ, instruments, and live sound equipment with both online and physical stores. Overlaps with SoundPro in pro audio and DJ categories, though historically more consumer/instrument-skewed.
- Full Compass Systems: Madison, Wisconsin-based retailer specializing in professional audio, video, and lighting equipment serving contractors, integrators, schools, churches, and live production. Closest 1:1 peer in vertical mix, contractor/integrator focus, and multi-brand authorized dealer structure.
- Markertek: Specialty distributor and retailer of broadcast, professional video, and AV production equipment serving integrators, broadcasters, and live production professionals. Comparable as a pro AV specialist retailer with deep category expertise.
Broad incumbents
- Guitar Center: National music and pro audio retailer offering guitars, drums, DJ, live sound, and recording gear across hundreds of stores. Overlaps in pro audio, DJ, and live production categories but serves a broader mass-market consumer base rather than SoundPro's integrator and house-of-worship focus.
- Almo Pro AV: U.S. distributor of professional AV products serving dealers, integrators, and resellers across commercial AV categories. Comparable as a specialized pro AV distribution channel, though operating as a B2B distributor rather than SoundPro's direct-to-customer retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ProAudio social profiles
Digital presenceProAudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProAudio leadership team
Management profileNumber of profiles
Profiles1 record
ProAudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProAudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProAudio
What does ProAudio do?
SoundPro is a multi-brand retailer and distributor of professional audio, video, and lighting (AVL) equipment serving churches, schools, AV integrators, and live production professionals. It operates an e-commerce storefront carrying Shure, QSC, Yamaha, Allen & Heath, JBL, DAS Audio, and other premium AV brands across categories including Pro Sound, Commercial Sound, Lighting, Video, DJ & Instruments, and Accessories. The company also offers expert consultation, bulk pricing for contractors, demo scheduling, and a clearance section called The Vault.
Is ProAudio a public or private company?
ProAudio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProAudio founded?
ProAudio was founded in 1972. It employs 11 to 50 people.
Where is ProAudio based?
ProAudio is headquartered in Grand Prairie, United States, in the North America region.
How does ProAudio make money?
One revenue line is on record: product Sales.
Who are ProAudio's main competitors?
Direct peers on record are Westlake Pro, Sweetwater Sound, B&H Photo Video, Adorama, BMI Supply, Sam Ash, Full Compass Systems and Markertek. Broad incumbents are Guitar Center and Almo Pro AV.
Does ProAudio have an API?
No public API is recorded for ProAudio.
What industry is ProAudio in?
ProAudio's product category is Professional Audio, Video and Lighting Equipment Retail. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring).