What Farabi Technology does

Seagull Software, operating commercially under the BarTender brand, provides label management and item-level traceability software to enterprises running complex global supply chains. The company markets two core products: BarTender Labeling, a platform for designing, printing, and managing labels and RFID tags that handles over 100 billion unique identifiers annually, and BarTender Track & Trace, a SaaS-based traceability solution that records and surfaces item-level events across the supply chain. The technology stack integrates with leading label and RFID hardware providers, including a partnership with Mojix for RFID sensor and IoT data capture, positioning BarTender as a system-of-record for physical item identity within customers' operations. The business model combines on-premises/perpetual software licensing for the core Labeling product with SaaS subscription for the Track & Trace module. Go-to-market is direct to enterprise customers across all major industries — including manufacturing, logistics, retail, food and beverage, healthcare, and pharmaceuticals — with global sales coverage that targets organizations where serialization and traceability are regulatory or commercial requirements. Note: a separate firmographic record associates the input with "Farabi Technology" (Montréal, 11-50 employees, farabi.com), which does not reconcile with the Seagull Software product, scale, and Redmond, WA presence described in the substantive operational data; the analysis above is grounded in the operational data.

Name

Farabi Technology

Legal name

Seagull Software, LLC

Website

https://farabi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seagull Software (BarTender) provides label design, RFID encoding, and SaaS-based item-level traceability software to enterprises operating complex global supply chains across multiple industries.

Ownership category

akta.pro rank

Product category

Supply Chain Label Management Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

Keywords

• Label management software
• Supply chain traceability
• Barcode RFID labeling
• SaaS traceability platform
• Item-level intelligence

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. BarTender Software Subscription: SaaS-based subscription model for BarTender Track & Trace platform providing end-to-end traceability and intelligence capabilities on a recurring subscription basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Farabi Technology provides BarTender label design, management, and printing software along with a SaaS-based traceability platform that delivers end-to-end item-level intelligence. The platform enables businesses to design, manage, print, and automate production of labels, barcodes, and RFID tags and to track products using real-time data across complex supply chains, processing more than 100 billion unique identifiers annually.

Product overview

BarTender is a label management and item-level traceability platform consisting of two core products: BarTender Labeling for designing, managing, printing, and automating label, barcode, and RFID tag production; and BarTender Track & Trace, a SaaS traceability platform that provides end-to-end supply chain visibility. The platform supports over 100 billion unique identifiers annually and enables businesses to design, print, and track products using barcodes, RFID, and real-time data.

Differentiator

Problem solved

Functional benefit

Brands

• BarTender: Label design and management solutions enabling businesses to design, manage, print, and automate the production of labels, barcodes, and RFID tags
• BarTender Track & Trace

Products and services

• BarTender Labeling Label design and management solution enabling businesses to design, manage, print, and automate the production of labels, barcodes, and RFID tags for seamless tracking and compliance; handles over 100 billion unique identifiers each year.
• BarTender Track & Trace Secure, scalable SaaS traceability platform delivering end-to-end item-level intelligence and supply chain visibility, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BarTendercoreTechnology or IntegrationBarTender is a core product and brand of Seagull Software, providing label design, management, and printing solutions. The partnership represents the company's primary software product offering for label management and barcode/RFID capabilities across supply chain operations.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Avery Dennison: Avery Dennison is a global leader in pressure-sensitive labels and RFID inlay manufacturing. Its Intelligent Labels and atma.io item-level traceability platform compete with BarTender Track & Trace in providing end-to-end supply chain visibility across retail and consumer goods.
• Zebra Technologies: Zebra is a dominant provider of barcode printing hardware, RFID solutions, and enterprise asset intelligence software. Its label-printing ecosystem and Zebra DNA tools overlap with BarTender's label design/automation use cases across the same enterprise customer base.
• Honeywell: Honeywell's Productivity Solutions and Sensing & IoT businesses deliver barcode scanners, mobile computers, label printers, and related software. Competes with BarTender indirectly through integrated label printing and traceability offerings sold to large enterprise supply chains.
• Blue Yonder: Blue Yonder (formerly JDA Software) offers supply chain planning and execution platforms that increasingly incorporate labeling and traceability capabilities. Represents a broader incumbent threat as ERP-adjacent platforms absorb labeling functionality.

Direct peers

• SATO: SATO provides barcode labeling, RFID, and supply chain visibility solutions combining hardware and software. Its label design and printing automation products compete directly with BarTender Labeling, particularly in retail, manufacturing, and logistics.
• Loftware: Loftware (including NiceLabel) is the leading dedicated enterprise labeling and artwork management software vendor, directly competing with BarTender in barcode/RFID label design, printing automation, and labeling process management for regulated enterprises.
• TEKLYNX: TEKLYNX is a barcode and RFID labeling software specialist offering label design, printing, and integration tools (CODESOFT, LABELVIEW, SENTINEL). Directly comparable to BarTender Labeling in functionality and target use cases across manufacturing and supply chain.
• NiceLabel (Loftware): NiceLabel, now part of Loftware, provides label design and management software for SMB and mid-market manufacturers. Competes head-to-head with BarTender in the label design and printing automation segment, particularly in regulated industries.
• Mojix: Mojix provides item-level intelligence and RFID-based supply chain visibility solutions — referenced as a related brand alongside BarTender in Seagull Software's portfolio. Competes directly with BarTender Track & Trace in item-level traceability and supply chain analytics.

Others

• Impinj: Impinj is a leading provider of RAIN RFID tag chips and reader infrastructure that underpin item-level identification — the same technology layer BarTender Track & Trace integrates against. Not a direct competitor but a complementary enabling technology provider in the RFID ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farabi Technology