Xtreme Information

What Xtreme Information does

Ebiquity Plc (previously known as Xtreme Information) is an independent marketing effectiveness consultancy headquartered in London, United Kingdom. Founded in 1983 and listed on the London Stock Exchange AIM (ticker: EBQ) since May 2000, the company serves more than 75 of the world's top 100 advertisers across 18 markets globally. Ebiquity analyzes over $100 billion in advertising investments across 110 markets annually, providing media spend analytics, contract compliance auditing, marketing mix modeling, and marketing transformation advisory. The company is led by Group CEO Ruben Schreurs (who holds a 6.80% stake) alongside a board of two executive directors and four non-executive directors, with three additional advisory board members added in September 2025.

The company's offerings are organized into three core solutions: Transform (strategic consultancy covering operating model design, agency selection and management, data and technology advisory, and agency remuneration optimization); Govern (media governance solutions including Media Investment Governance, Media Benchmarking, Agency Commitment Tracking, Contract Compliance Audits, and Digital Media Governance); and Grow (marketing effectiveness services including Marketing Mix Modelling, TestMatch test-and-learn methodology, and Brand Equity measurement). Underlying these services is a proprietary technology stack anchored by a Media Benchmarking Database containing over $55 billion in media spend, the Profit Ability econometric meta-analysis methodology (examining £1.8 billion in media spend across 141 brands and 14 categories in its second iteration), and Digital Governance frameworks. The company also owns FirmDecisions, a wholly-owned subsidiary focused on contract compliance auditing.

Ebiquity generates revenue through professional services engagements — retainers and project-based work with enterprise advertisers — with pricing that is quote-based and not publicly disclosed. The company employs 650+ marketing and media experts globally, with regional offices in New York, Amsterdam, Singapore (APAC HQ), Denver, and Copenhagen. The go-to-market motion is enterprise field sales, with dedicated client teams providing ongoing consultancy to major advertisers including Domino's, Samsung, JLR, Pernod Ricard, KFC, Nestlé, Audi, Shell, Virgin Media O2, and Perfetti van Melle. In FY2024 the company reported £76.8 million in revenue (down from £80.2M in FY2023), with major institutional shareholders including BGF Investments (13.51%), Canaccord Genuity Wealth Management (13.16%), and FIL Investment International (9.79%).

Name

Xtreme Information

Legal name

Ebiquity Plc

Website

https://ebiquity.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ebiquity Plc is an independent marketing effectiveness consultancy serving 75+ of the world's top 100 advertisers. It provides media governance, contract compliance, marketing mix modeling, and transformation advisory, analyzing $100bn+ in media spend annually across 110 markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: Professional consulting services providing expert guidance on media investment governance, marketing effectiveness, and advertising transformation. Revenue generated through retainer agreements and project-based engagements with enterprise advertisers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Xtreme Information, now Ebiquity, is an independent media advisory and marketing effectiveness consultancy that analyzes competitor advertising and spend data from over 70 countries (covering 110 markets and $100bn+ in media spend annually). It sells professional services to global advertisers across three solution pillars: Transform (marketing operating model design and agency management), Govern (media investment governance, contract compliance auditing, digital media governance), and Grow (marketing effectiveness, marketing mix modeling, brand equity measurement).

Product overview

Ebiquity is a data-driven marketing effectiveness consultancy offering a unified platform of three core solutions: Transform (strategic consultancy for marketing operating model design and agency partnerships), Govern (media governance and contract compliance), and Grow (marketing effectiveness through analytics). The company operates across 18 markets with 650+ experts, analyzing over $100bn in media spend annually. Key sub-products include Marketing Mix Modelling, TestMatch, Media Benchmarking, Digital Media Governance, Contract Compliance Audits, and Brand Equity services. Ebiquity also publishes research including the Profit Ability 2 econometric study.

Differentiator

Problem solved

Functional benefit

Products and services

• Transform Strategic consultancy service that helps brands build future-ready marketing foundations, including operating model design, agency selection and management, data and technology advisory, and agency remuneration optimization.
• Govern Media governance solution providing transparency and accountability through Media Investment Governance, Media Benchmarking, Agency Commitment Tracking, Contract Compliance Audits, and Digital Media Governance services.
• Grow Marketing effectiveness solution that helps brands maximize ROI through Marketing Mix Modelling, TestMatch (test-and-learn methodology), and Brand Equity measurement and enhancement.
• FirmDecisions Contract Compliance Auditing Contract compliance auditing services delivered through FirmDecisions, Ebiquity's wholly-owned subsidiary, uncovering monies owed, verifying compliance, and reinforcing contracts for transparent agency partnerships.

Quantifiable outcome

• 15% average improvement in ROI for clients
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Ad Context ProtocolflagshipStrategic or Co-development Partner · 21 October 2025Ebiquity is a founding member of the Ad Context Protocol, an industry initiative to improve advertising context and brand safety standards.
• Scope3coreTechnology or Integration · 13 March 2025Ebiquity announced pioneering AI solutions and expanded strategic partnership with Scope3 to enhance sustainability and carbon measurement in media investment governance.
• ThinkboxcoreStrategic or Co-development PartnerCommissioned the Profit Ability 2 study - the most comprehensive analysis of advertising effectiveness. Thinkbox commissioned Ebiquity along with EssenceMediacom, Gain Theory, Mindshare, and Wavemaker.
• Global Disinformation Index (GDI)minorStrategic or Co-development PartnerPartnership to fight disinformation by cutting digital ad funding. Ebiquity partnered with GDI to support advertisers in making responsible media investment decisions.
• Industry Trade BodiescoreStrategic or Co-development PartnerLong-standing partnerships with industry trade bodies to support marketers in developing new standards for advertising.
• EssenceMediacomcoreStrategic or Co-development PartnerCollaborated on Profit Ability 2 study, combining econometric databases to create the most comprehensive analysis of advertising effectiveness.
• Gain TheorycoreStrategic or Co-development PartnerOriginal collaborator on ground-breaking Profit Ability study (2017) and subsequent Profit Ability 2, contributing econometric modeling expertise.
• MindsharecoreStrategic or Co-development PartnerContributed to Profit Ability 2 econometric meta-analysis examining £1.8 billion worth of media spend.
• WavemakercoreStrategic or Co-development PartnerContributed to Profit Ability 2 econometric meta-analysis examining £1.8 billion worth of media spend across 141 brands.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas: Global advertising holding company with Havas Media Network providing media planning, buying, and analytics. A scaled competitor in marketing effectiveness and media governance services, particularly across Europe and Latin America.
• Dentsu: Global advertising holding company with leading media agency operations (Dentsu Media, Carat) and growing international analytics and consulting capabilities. Overlaps with Ebiquity in media effectiveness measurement and transformation services, particularly in EMEA and APAC.
• Accenture Song: Accenture's customer-experience and marketing transformation practice offering operating model design, data strategy, and agency management services at scale. Directly comparable to Ebiquity's Transform offerings, particularly the Data & Technology Advisory and Operating Model sub-services.
• Nielsen: Global audience measurement and media analytics incumbent providing cross-platform ad measurement, audience insights, and outcome-based analytics. Competes with Ebiquity in the broader marketing effectiveness measurement space, though with a fundamentally different data product model.
• Kantar: World-leading marketing data and analytics business (owned by Bain Capital) offering media measurement, brand equity, and advertising effectiveness services. Overlaps with Ebiquity's Brand Equity and Media Benchmarking offerings at greater scale and broader scope.
• WPP: World's largest advertising holding company (GroupM agencies including Mindshare, Wavemaker, GroupM Nexus) competing for media investment governance and analytics work. Although Ebiquity serves advertisers independently of holding companies, WPP agencies overlap in marketing effectiveness services.
• Publicis Groupe: Global advertising holding company with significant media agency operations (Starcom, Zenith, Mediavest|OOH) and growing data/analytics capabilities through Publicis Sapient and Epsilon. Competes with Ebiquity's Transform and Govern offerings at scale.

Direct peers

• Analytic Partners: Independent marketing effectiveness consultancy specializing in Marketing Mix Modeling and ROI analytics for global advertisers. Highly comparable to Ebiquity's Grow and Marketing Mix Modelling offerings, with a similar client base of Fortune 500 brands.
• R3: Global marketing transformation consultancy focused on agency search, selection, and performance management for the world's largest advertisers. Directly comparable to Ebiquity's Transform and Agency Selection & Management offerings.
• Circana: Market research and analytics firm (formed from IRI and NPD merger) providing measurement and predictive analytics for consumer packaged goods and retail advertisers. Comparable to Ebiquity in providing data-driven marketing effectiveness insights to large advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ebiquity-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtreme Information