Jubelkind

What Jubelkind does

Jubelkind is a Berlin-based cooperative marketing agency (Agentur für Kooperationsmarketing) founded in 2012 that designs and executes point-of-sale consumer promotion campaigns for B2B clients in Germany. The agency serves FMCG brands, entertainment companies, and retail chains by structuring brand partnerships that share promotional costs and reach consumers through packaging, in-store placements, sampling teams, and entertainment tie-ins. Named clients include Ferrero, Constantin Film, Jochen Schweizer, HBO, New Yorker, Sparkasse, Tom Tailor, Bastei Lübbe Verlag, Thomas Cook, Schogetten, Aoste, and Bucher Reisen, spanning FMCG, film/gaming, fashion, banking, publishing, and travel verticals.

The offering is organized into six combinable service modules: jubel ONPACK (promotions placed on partner-brand packaging), jubel STORES (in-store flyers, posters, and sampling at major retail chains), jubel ADD-ON (customized added values such as coupons, sweepstakes, and premiums), jubel PROMOTER (short-term sampling teams via bakery, hair-salon, and café networks), jubel CAMPAIGN (360-degree extensions incorporating guerrilla and online marketing through partner agencies AMBERMEDIA and Pure Online), and jubel ENTERTAIN (entertainment-industry-focused promotions). No proprietary technology platform, software, or AI system is disclosed; the business operates as a service agency with project-based professional services delivery from its Berlin-Mitte headquarters.

Jubelkind is structured as a privately held German GmbH owned by its three managing directors—CEO Philipp Kepper, CFO Tom Thiemann, and CMO Karsten Warrink—who also respectively founded AMBERMEDIA (a guerrilla and ambient media agency) and Pure Online (an entertainment PR and social-media agency), creating a tightly integrated partner ecosystem. Revenue is generated through professional services fees on a project basis, with no public pricing disclosed. The firm has approximately eight named team members and claims a cumulative milestone of more than 200 million samples distributed at point of sale across Germany, including 22 million packaging placements for Jochen Schweizer on Lätta products and one million Nutella samples distributed in German bakeries. The company is currently listed in liquidation (GmbH i.L.), with liquidators identified on the legal notice, indicating an active corporate wind-down.

Name

Jubelkind

Legal name

jubelkind GmbH

Website

https://jubelkind.de

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

11–50 employees

Short description

Jubelkind is a Berlin-based cooperative marketing agency that designs and executes point-of-sale promotion campaigns—spanning packaging, in-store, sampling, and entertainment tie-ins—for German FMCG, entertainment, and retail clients including Ferrero and Constantin Film.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cause Marketing & Co-Promotions (BPAFAMAK)

akta.pro secondary industries

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Cooperative marketing services
• Point of sale promotions
• Consumer promotion campaigns
• Brand partnership marketing
• Instore sampling agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Co-marketing Campaign Services: Project-based professional services for designing and executing co-marketing campaigns. Services include partner acquisition, campaign conception, promotional material production, and full-service project management for brands seeking point-of-sale promotions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jubelkind is a Berlin-based agency for cooperative marketing (Kooperationsmarketing) that designs and executes co-marketing campaigns at the point of sale. The agency operates six integrated service modules: ONPACK (packaging promotions), STORES (in-store promotions), ADD-ON (value-add promotions), PROMOTER (sampling teams), CAMPAIGN (guerrilla and online extensions), and ENTERTAIN (entertainment industry promotions). Services include partner acquisition, campaign conception, production of promotional materials, and full-service project execution for brands seeking cost-efficient consumer reach.

Product overview

Jubelkind is an agency for cooperative marketing (Kooperationsmarketing) headquartered in Berlin-Mitte. The company operates as a single integrated service offering rather than a platform architecture, providing six distinct promotional service modules: jubel ONPACK (packaging promotions), jubel STORES (retail instore promotions), jubel ADD-ON (value-added promotions), jubel PROMOTER (sampling with promoters), jubel CAMPAIGN (360-degree campaign extensions), and jubel ENTERTAIN (entertainment industry promotions). These modules work together to deliver cooperative marketing campaigns at the point of sale, with the ability to combine individual modules into comprehensive campaign solutions.

Differentiator

Problem solved

Functional benefit

Brands

• jubel ONPACK: Product promotion on brand packaging in retail nationwide
• jubel STORES
• jubel ADD-ON
• jubel PROMOTER
• jubel CAMPAIGN
• jubel ENTERTAIN

Products and services

• jubel ONPACK Onpack promotion service that places product branding and advertising messages on partner brand packaging in retail nationwide, reaching millions of consumers through stickers placed directly on product packaging.
• jubel STORES Instore promotion service featuring promotional flyers, posters, promotional materials, and sampling activities at major retail chains, leveraging established advertising spaces of cooperation partners.
• jubel ADD-ON Value-add promotion service that creates customized added-values to reinforce advertising campaigns, including price promotions (coupons, discounts, special packaging) and non-price promotions (sweepstakes, premiums, and inserts).
• jubel PROMOTER Short-term sampling service using promotional teams and established retail networks (bakeries, hair salons, cafes) nationwide and regionally, with customizable promotional materials and messaging.
• jubel CAMPAIGN Full-service campaign extension module that expands cooperations with guerrilla marketing (via AMBERMEDIA) and online marketing measures (via Pure Online), creating 360-degree campaigns.
• jubel ENTERTAIN Entertainment-focused promotion service for cinema and gaming clients, leveraging cultural discounts on media bookings and exclusive in-store placements at retail partners.

Quantifiable outcome

• Over 200 million samples distributed at Point of Sale across Germany
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AMBERMEDIAcoreStrategic or Co-development PartnerGuerilla and Ambient Media Marketing agency owned by CMO Karsten Warrink. Provides exclusive access to consumer goods campaigns suitable for co-marketing partnerships. Delivers guerrilla marketing tactics including electrostatic films, helium-filled LED balloons, and door hangers for promotional campaigns.
• Pure OnlinecoreStrategic or Co-development PartnerLeading online PR and social media agency for entertainment, owned by CFO Tom Thiemann. Provides PR, social media, and influencer relations for entertainment-focused campaigns. Extends campaign reach into digital channels.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent, owner-managed agency group headquartered in Munich. Operates integrated brand, retail, and activation capabilities that overlap with Jubelkind's co-marketing and POS work, but at significantly greater scale and with a multi-disciplinary portfolio.
• Scholz & Friends: Hamburg-based creative agency group with a dedicated retail and brand activation practice. Directly comparable on FMCG and entertainment co-marketing work, but with broader international reach and larger client retainers.
• Jung von Matt: Major German creative agency group with strong FMCG and entertainment clients and retail/activation practices. Comparable to Jubelkind on creative-led promotional campaigns for A-brands, but operates at much larger scale across multiple European offices.
• Kolle Rebbe: Hamburg-based creative agency known for integrated brand campaigns, retail activations, and FMCG work. Overlaps with Jubelkind on brand-to-brand promotional concepts and consumer engagement at point of sale.
• Heimat: Berlin- and Hamburg-based independent creative agency with strong FMCG and entertainment clients. Overlaps with Jubelkind on integrated brand campaigns and consumer activation work for major German brands.

Direct peers

• The Marketing Store: Global shopper marketing and brand activation agency with deep retail, sampling, and POS expertise. Closely comparable to Jubelkind's STORES, ONPACK, and PROMOTER modules for enterprise FMCG and entertainment clients.
• George P. Johnson Experience Marketing: Global experiential marketing agency with strong entertainment and FMCG client rosters. Directly comparable on integrated campaign execution, sampling, and brand-partnership activations.
• Sparks: Global experiential and shopper marketing agency specializing in retail activations, sampling, and brand partnerships. Closest direct peer to Jubelkind's ONPACK, STORES, and PROMOTER modules.
• Jack Morton Worldwide: Global experiential and brand activation agency with deep POS and retail activation expertise. Most comparable to Jubelkind on experiential campaigns, entertainment client work, and integrated promotional execution.
• Advantage Solutions: North American sales and marketing services provider with significant sampling, in-store, and retail merchandising capabilities. Comparable on the operational/sampling execution side of Jubelkind's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jubelkind-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubelkind