Herald Motor Company
Herald Motor Company is a UK-based private motorcycle manufacturer founded in 2010, designing and selling retro-styled 125cc-500cc motorcycles through a 30+ dealer network across the UK, Ireland, Spain, and Sweden, primarily serving entry-level CBT/A1 and A2 licence holders.
- Company typePrivate
- Founded2010
- HeadquartersHuntingdon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Herald Motor Company does
Herald Motor Company (legal entity: BigMoto Ltd, company number 12678451) is a UK-based private motorcycle designer, manufacturer, and distributor founded in 2010. The company designs, engineers, and sells retro-styled motorcycles in the 125cc-500cc segment, with its product lineup spanning eight core models: the Brat 125/250, Cafe 125, Classic 125, Maverick 125/250, Scrambler 125, and the Brute 500 — the latter being the first fully in-house designed, engineered, and manufactured motorcycle in the range, with 80% of parts produced in-house in Britain. The company holds ISO 9001 quality certification, produces Euro 5-compliant engines, and incorporates features such as LED lighting, USD/monoshock suspension, RaceTek adjustable shocks, and premium stainless steel exhausts.
Herald operates a hybrid go-to-market combining a 30+ authorized dealer network across the UK and Ireland with international dealers in Spain (JEDMOTOR Barcelona) and Sweden (Banhoj Sweden AB), plus direct e-commerce sales through its own website with Stripe payment processing. Financing is facilitated through Hire Purchase and PCP arrangements with a panel of UK lenders. The company generates revenue primarily through one-time motorcycle hardware sales at RRP price points ranging from £1,889 to £3,795, supplemented by parts and accessories (including aftermarket upgrade kits), branded apparel, and recently a Herald Speciality Coffee brand. Customer segments center on entry-level CBT/A1 licence holders, intermediate A2 licence riders, urban commuters, and adventure/tour riders, with no enterprise or fleet accounts. The company is founder/owner-operated with no disclosed institutional investment and an 11-50 employee footprint, with operations based at Great Yarmouth, Norfolk.
Herald Motor Company firmographics
Firmographics- Name
- Herald Motor Company
- Legal name
- BigMoto Ltd
- Website
- https://heraldmotorcompany.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Herald Motor Company is a UK-based private motorcycle manufacturer founded in 2010, designing and selling retro-styled 125cc-500cc motorcycles through a 30+ dealer network across the UK, Ireland, Spain, and Sweden, primarily serving entry-level CBT/A1 and A2 licence holders.
- Ownership category
- akta.pro rank
Herald Motor Company industry classification
Industry- Product category
- Motorcycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle Manufacturing (ICE) (IMACAEAA)
- akta.pro secondary industries
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Herald Motor Company is headquartered
LocationHeadquarters
- HQ city
- Huntingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Herald Motor Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel
Revenue model
- Motorcycle Sales: One-time sales of motorcycles at various price points ranging from £2,795 to £3,795 RRP. Models include Brat 125/250, Cafe 125, Classic 125, Maverick 125/250, Scrambler 125, and Brute 500.
- Finance Products: Hire Purchase and PCP financing options offered through a panel of UK lenders, considering all credit circumstances.
- Parts and Accessories: Parts department offering OEM parts, accessories, and aftermarket upgrade kits such as the Maverick Supermoto Upgrade Package at £360 inc. VAT.
- Apparel and Merchandise: Lifestyle apparel including t-shirts, sweatshirts, and branded merchandise sold through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brat 125 - Urban motorcycle with CBT/A1 licence |
| One time/ perpetual license | Pay-as-you-go | Brat 250 - Meatier sibling with A2 licence |
| One time/ perpetual license | Pay-as-you-go | Cafe 125 - Retro styled cafe racer |
| One time/ perpetual license | Pay-as-you-go | Classic 125 - Bestselling retro commuter |
| One time/ perpetual license | Pay-as-you-go | Maverick 125 - Off-road inspired scrambler |
| One time/ perpetual license | Pay-as-you-go | Maverick 250 - Larger off-road adventure bike |
| One time/ perpetual license | Pay-as-you-go | Scrambler 125 - Head turner with headlight grill |
| One time/ perpetual license | Pay-as-you-go | Brute 500 - First British manufactured motorcycle |
| One time/ perpetual license | Pay-as-you-go | Maverick Supermoto Upgrade Kit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Herald Motor Company product offering
Product offeringCore offering
Herald Motor Company is a British motorcycle designer, manufacturer and distributor that produces a range of retro-styled motorcycles from 125cc to 500cc, including the Brat 125/250, Cafe 125, Classic 125, Maverick 125/250, Scrambler 125, Rambler 125 and the Brute 500 — its first in-house engineered and manufactured model with 80% in-house parts. The company sells motorcycles direct via its website and through a network of over 30 authorized UK and Ireland dealers (with international expansion to Spain and Sweden), and supplements sales with OEM parts, aftermarket upgrade kits, lifestyle apparel and Hire Purchase/PCP finance options.
Product overview
Herald Motor Company is a British motorcycle manufacturer specializing in quality motorcycles ranging from 125cc to 500cc. The product lineup includes the Brat 125/250 urban bikes, Cafe 125 cafe racer, Classic 125 retro standard, Maverick 125/250 off-road inspired scramblers, and Scrambler 125. The company also manufactures the Brute 500 as their first in-house designed and manufactured motorcycle, with 80% of parts made in Britain. The range serves riders with CBT/A1 licences (125cc models) through to A2 licence holders (250cc+ models). Herald also offers lifestyle apparel and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Brat 125 Urban-focused 125cc motorcycle (CBT/A1 licence) with digital dash, 7" LED headlight, LED rear light, LED indicators, USD front suspension, monoshock rear suspension and premium stainless steel exhaust. 14 BHP, 147Kg, 6-speed manual, 10L fuel tank. RRP £3,295.
- Brat 250 Meatier A2-licence sibling of the Brat 125 with premium stainless steel exhaust and monoshock suspension, designed to traverse urban environments to less-travelled paths. 17 BHP, 147Kg, 6-speed manual, 10L fuel tank. RRP £3,795.
- Cafe 125 Sporty retro cafe racer with 12-litre fuel tank, LED halo light, LED indicators and RaceTek adjustable rear shocks. CBT/A1 licence, 10 BHP, 126Kg, 5-speed manual. RRP £2,895.
- Classic 125 Bestselling retro-themed 125cc commuter with tank strap, adjustable rear shocks, dual clocks and LED custom rear light. CBT/A1 licence, 10 BHP, 126Kg, 5-speed manual, 12L fuel tank. RRP £2,795.
- Maverick 125 Off-road inspired scrambler-style 125cc motorcycle with aggressive retro styling, spoked wheels, knobbly tyres, unique scrambler lines, side number boards, electric ignition and LED lights. CBT/A1 licence, 10 BHP, 120Kg. RRP £3,495.
- Maverick 250 Larger off-road adventure-styled 249cc motorcycle with spoked wheels, knobbly tyres, unique scrambler lines, side number boards, adjustable front suspension and ABS. A2 licence, 24 BHP, 148Kg, 5-speed manual, 12L fuel tank. RRP £3,595.
- Scrambler 125 Retro scrambler with headlight grill, adjustable front mud guard, dual clocks and LED custom rear light. CBT/A1 licence, 10 BHP, 126Kg, 5-speed manual, 12L fuel tank. RRP £2,895.
- Brute 500 First British in-house designed, engineered and manufactured Herald motorcycle. Modern street tracker with 42.9 bhp torquey single-cylinder engine, 150kg weight, and 80% of parts manufactured in-house in Britain. Showcased as the company's flagship in-house manufacturing achievement.
- Rambler 125 Retro-styled 125cc throwback to the custom Rambler 250, with gunmetal metallic finish, tan seat, slim black side panels, headlight grill, short mudguard and LED indicators. Single four-stroke engine producing up to 9.6 bhp.
- Motorcycle Parts and Accessories OEM parts, accessories and aftermarket upgrade kits for Herald motorcycles, including the Maverick Supermoto Upgrade Package (£360 inc. VAT) with 17" front wheel and Avon Roadrider tyres. Distributed via the online parts shop and dealer network.
- Herald Apparel and Merchandise Lifestyle clothing range of long and short sleeve t-shirts and sweatshirts, 100% cotton, screen printed with exclusive artwork by British designers. Sold through the Herald online shop.
- Motorcycle Finance (Hire Purchase and PCP) Hire Purchase and PCP financing options offered through a panel of UK lenders via the Herald website, considering all credit circumstances, with finance prices typically advertised alongside RRP.
Quantifiable outcome
- 24 months complimentary RAC Breakdown Cover included with all newly registered Herald motorcycles
- +2 more outcomes
Companies that use Herald Motor Company
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Herald Motor Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Herald Motor Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BigMoto LtdcoreBigMoto Ltd is the parent company and official retailer of Herald Motorcycles. They are registered in England and Wales (company number 12678451) with VAT number 350731912.
- RACcoreRAC provides 24 months complimentary breakdown cover with all newly registered Herald motorcycles. Coverage includes At Home, Roadside, Recovery, and Onward Travel services, with patrol vans equipped with special trailers and loaders to transport bikes safely.
- JEDMOTOR BarcelonacoreJEDMOTOR in Barcelona, Spain is an official Herald dealership offering the full range including Scrambler, Mirage, Maverick and Cafe 125. Services include sale, repair, spare parts, tyres, accessories, registration management, financing and diagnosis. They perform additional PDI inspections.
- Banhoj Sweden ABcoreBanhoj Sweden AB is an official Herald dealership in Sweden. Currently has Classic, Scrambler and Maverick 125 in stock with test rides available. Performs PDI inspections and serves as warranty contact point.
- NABD (National Association for Bikers with a Disability)minorHerald donated a Rambler 250 motorcycle for NABD's prize draw which raised £9,450 in 2017 - the most successful prize draw result in NABD history. NABD has helped over 11,000 disabled people enjoy motorcycling.
- StripecoreStripe payment processing used for all online motorcycle purchases through the Herald Motor Co website.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Herald Motor Company competitors and assessment
Company assessmentDirect peers
- Hanway Motorcycles: UK-based motorcycle brand selling retro-styled 125cc and small-displacement bikes through a similar dealer-led model — overlaps directly with Herald's product range, price band, and UK A1-licence target segment.
- Mutt Motorcycles: UK-based boutique motorcycle brand focused on small-displacement (125cc–250cc) custom-styled scramblers and brat-style bikes — matches Herald's product positioning, UK manufacturing base, and lifestyle-led marketing.
- SWM Motorcycles: European small-displacement motorcycle manufacturer offering retro/off-road styled 125cc–650cc models — directly comparable on product mix, European dealer distribution, and target rider segment.
- Lexmoto: One of the UK's largest 125cc motorcycle distributors, selling a wide range of affordable small-displacement bikes — competes head-on with Herald on CBT/A1-enthusiast price points and UK dealer footprint.
- BSA Motorcycles (Classic Legends): Reloaded British motorcycle brand producing small-to-mid displacement ICE motorcycles in the UK with a heritage story — directly comparable to Herald's British-made retro positioning and small-scale manufacturing approach.
- Mash Motorcycles: European small-displacement motorcycle brand selling 125cc–650cc retro-styled bikes at similar price points and through European dealer networks — directly comparable to Herald on model positioning and channel strategy.
- Royal Enfield: Royal Enfield is a heritage ICE motorcycle brand built around classic/vintage styling and accessible small-to-mid displacements — directly comparable to Herald's retro-styled 125cc–500cc lineup and similar lifecycle of a single four-stroke engine family.
- FB Mondial: Heritage Italian motorcycle brand revived with small-displacement modern ICE models — shares the retro-styling + accessible displacement recipe with Herald and targets similar entry-level European riders.
- CCM Motorcycles: British boutique motorcycle manufacturer producing limited-run, in-house designed premium motorcycles at a similar scale to Herald, sharing the same heritage-manufacturing angle and small-headcount R&D-driven operation.
Broad incumbents
- Benelli: Established global motorcycle OEM (now Chinese-owned) with broad 125cc–mid displacement offerings including retro-styled models — overlaps Herald's segment as a larger incumbent with deeper distribution and R&D resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Herald Motor Company social profiles
Digital presenceHerald Motor Company compliance and trust
Trust signalCompliance2 records
Herald Motor Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herald Motor Company leadership team
Management profileNumber of profiles
Profiles4 records
Herald Motor Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herald Motor Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herald Motor Company
What does Herald Motor Company do?
Herald Motor Company is a British motorcycle designer, manufacturer and distributor that produces a range of retro-styled motorcycles from 125cc to 500cc, including the Brat 125/250, Cafe 125, Classic 125, Maverick 125/250, Scrambler 125, Rambler 125 and the Brute 500 — its first in-house engineered and manufactured model with 80% in-house parts. The company sells motorcycles direct via its website and through a network of over 30 authorized UK and Ireland dealers (with international expansion to Spain and Sweden), and supplements sales with OEM parts, aftermarket upgrade kits, lifestyle apparel and Hire Purchase/PCP finance options.
Is Herald Motor Company a public or private company?
Herald Motor Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herald Motor Company founded?
Herald Motor Company was founded in 2010. It employs 11 to 50 people.
Where is Herald Motor Company based?
Herald Motor Company is headquartered in Huntingdon, United Kingdom, in the Europe region.
How does Herald Motor Company make money?
Four revenue lines are on record. Motorcycle Sales are the primary driver. The others are finance Products, parts and Accessories and apparel and Merchandise.
Who are Herald Motor Company's main competitors?
Direct peers on record are Hanway Motorcycles, Mutt Motorcycles, SWM Motorcycles, Lexmoto, BSA Motorcycles (Classic Legends), Mash Motorcycles, Royal Enfield, FB Mondial and CCM Motorcycles. Benelli is listed as a broad incumbent.
Does Herald Motor Company have an API?
No public API is recorded for Herald Motor Company.
What industry is Herald Motor Company in?
Herald Motor Company's product category is Motorcycle Manufacturing. Its primary akta.pro industry code is IMACAEAA, Motorcycle Manufacturing (ICE), with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 336991 and its SIC code is 3751.