BigMoto Ltd
BigMoto Ltd is a UK online-first motorbike dealership selling new and used motorcycles through three regional showrooms (East Anglia, Cheshire, West Midlands) and nationwide delivery, serving first-time buyers, enthusiasts, subprime credit customers, and trade dealers.
- Company typePrivate
- Founded2024
- HeadquartersGreat Yarmouth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BigMoto Ltd does
BigMoto Ltd is a UK-based, online-first motorbike retailer that buys, sells, and finances new and used motorcycles through a hybrid physical and digital channel. The company operates three retail showrooms — East Anglia (Great Yarmouth, Norfolk) as headquarters, plus Cheshire and West Midlands — backed by nationwide delivery across England, Scotland, and Wales. Its core inventory typically exceeds 500 bikes in stock spanning 1,164+ makes (Honda, Yamaha, Triumph, BMW, Ducati, Harley-Davidson, Kawasaki, Suzuki, KTM, and others), with new-bike authorisations covering Benelli, Herald, Keeway, Lexmoto, Royal Alloy, Talaria, Voge, Zontes, QJMotor, and BSA. Pricing ranges from £1,489 entry-level 50cc bikes to £18,000+ premium models.
The business monetises across five revenue streams: margin on new and used bike sales, direct-purchase margin from the 'We Buy Any Bike' acquisition service, commission as a credit broker arranging HP/PCP finance through a panel of lenders (rates from 9.9% to 19.9% APR), nationwide delivery from £199, and extended warranty attach (15 or 30 months with breakdown cover). Every used bike is subjected to a documented 100+ point (53-point checklist performed twice) inspection and ships with a 14-day money-back guarantee. The technology stack is conventional e-commerce rather than proprietary platform IP; no app, API, or integration ecosystem is disclosed.
BigMoto is an Appointed Representative of Scott Hardy Ltd (FCA FRN 928906), giving it FCA-authorised status to broker regulated consumer credit. The company targets first-time buyers/learner riders, experienced enthusiasts, subprime credit customers (CCJs, IVAs, defaults), commuters, and a secondary trade/dealer channel. Independently owned with no disclosed institutional funding, the company positions itself as a community-oriented, full-stack UK motorbike marketplace rather than a single-format showroom dealer.
BigMoto Ltd firmographics
Firmographics- Name
- BigMoto Ltd
- Legal name
- Bigmoto Ltd
- Website
- https://bigmoto.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BigMoto Ltd is a UK online-first motorbike dealership selling new and used motorcycles through three regional showrooms (East Anglia, Cheshire, West Midlands) and nationwide delivery, serving first-time buyers, enthusiasts, subprime credit customers, and trade dealers.
- Ownership category
- akta.pro rank
BigMoto Ltd industry classification
Industry- Product category
- Motorcycle Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- Scooter & Moped Manufacturing (ICE) (IMACAEAC), Motorcycle Transport Services (HSAKAFAF)
Keywords
Where BigMoto Ltd is headquartered
LocationHeadquarters
- HQ city
- Great Yarmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
BigMoto Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Motorbike Sales: Primary revenue stream from selling new and used motorbikes to consumers. BigMoto stocks over 500 bikes at any given time across multiple UK showrooms. Revenue is generated through margin on vehicle sales at competitive market pricing.
- We Buy Any Bike: BigMoto purchases bikes directly from sellers, then resells them through their retail channel. This creates a second-hand car/trade purchasing revenue stream where they acquire inventory below market value and retail at competitive prices.
- Finance Intermediation: BigMoto acts as a credit broker, arranging motorbike finance through a network of UK lenders. They earn commission from lenders (either fixed fee or percentage of amount borrowed) for each finance agreement introduced. The company works with multiple credit providers to offer HP and PCP products.
- Delivery Services: Nationwide delivery service for motorbikes across UK mainland. Pricing starts from £199 per delivery, providing additional revenue for logistics and handling.
- Extended Warranties: Standard warranty is included with all bikes, with options to extend to 15 or 30 months for additional cost. Extended warranty includes breakdown cover, generating additional revenue per vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Finance (Good Credit) |
| Subscription | Monthly | Subprime Finance (Poor Credit) |
| Unit Pricing | Pay-as-you-go | Nationwide Delivery |
| Unit Pricing | Pay-as-you-go | Trade Delivery |
| One time/ perpetual license | Pay-as-you-go | Entry-Level Bikes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
BigMoto Ltd product offering
Product offeringCore offering
BigMoto Ltd is an online and showroom-based UK motorcycle retailer selling new and quality-approved used motorbikes (typically over 500 in stock). Customers can browse, value, finance, part-exchange, and arrange nationwide delivery through one integrated platform, with three physical showrooms in East Anglia, Cheshire, and the West Midlands.
Product overview
BigMoto Ltd operates as an online motorbike dealership offering a unified platform for buying, selling, and financing new and used motorcycles. The core product is their used and new motorbike inventory (over 500 bikes at any time), supported by integrated services including motorbike finance (regular and bad credit), part exchange, and a 'We Buy Any Bike' purchase service. The company also offers trade services for dealers, nationwide delivery, and a rigorous 100+ point inspection programme with 14-day money-back guarantee. The product portfolio centres on the retail motorbike marketplace, with finance and inspection services as key differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Motorbikes
Quantifiable outcome
- Transaction completion in 24-48 hours for bike sales
- +2 more outcomes
Companies that use BigMoto Ltd
Customer profileSegments5 records
Ideal customer profiles4 records
BigMoto Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BigMoto Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scott Hardy LtdcoreBigmoto Ltd (FRN - 1026673) is an Appointed Representative of Scott Hardy Ltd, who is authorised and regulated by the Financial Conduct Authority (FRN - 928906). This regulatory relationship enables BigMoto to offer regulated finance products. Scott Hardy Ltd provides FCA-authorised status while BigMoto acts as their appointed representative for motorbike finance brokering.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BigMoto Ltd competitors and assessment
Company assessmentDirect peers
- CMC Motorcycles: Cheshire-based UK motorcycle dealer operating across multiple locations. Direct competitor given shared UK geography, multi-brand new and used bike inventory, and mixed online/in-person retail model.
- Sportsbikeshop: UK motorcycle retailer historically focused on sportsbike gear and apparel, now selling bikes. Relevant comparable given overlapping UK online motorcycle retail audience and product catalogue.
- Infinity Motorcycles: UK motorcycle retailer with multiple showrooms and a strong online presence selling new and used bikes, parts, and accessories. Comparable to BigMoto in product mix, multi-channel model, and customer base.
- Fowlers Motorcycles: Bristol-based multi-franchise UK motorcycle dealer selling new and used bikes across multiple brands. Comparable to BigMoto as a UK multi-brand dealer with both showroom and online sales channels.
- Laguna Motorcycles: Kent-based UK motorcycle dealer with multiple showrooms selling new and used bikes. Comparable to BigMoto in business model, multi-brand motorcycle retail, and UK regional footprint.
- M&P Motorcycles: Long-established UK motorcycle retailer with multiple locations selling new and used bikes and offering finance. Directly comparable to BigMoto as a multi-channel UK motorcycle dealer with both showroom and online presence.
- Webbs Motorcycles: UK motorcycle dealer with multiple locations in the south of England selling new and used bikes. Comparable to BigMoto as a multi-brand UK motorcycle retailer with online and physical retail.
Broad incumbents
- Auto Trader: UK's largest online vehicle marketplace, including motorcycles. While not a direct dealer, it competes for BigMoto's online audience and is a key channel/research destination for buyers. Comparable as the dominant UK online vehicle marketplace.
- Cinch: Constellation Automotive-owned UK online used car retailer with home delivery and finance offerings. Comparable to BigMoto's online-first, delivery-led, finance-brokered model, though focused on cars rather than motorcycles.
Others
- Bennetts: UK's leading motorcycle insurance broker with a strong online content and SEO presence. Comparable to BigMoto in digital marketing approach and target audience, and serves as a complementary service in the UK rider purchase journey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BigMoto Ltd social profiles
Digital presenceBigMoto Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigMoto Ltd leadership team
Management profileNumber of profiles
BigMoto Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigMoto Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigMoto Ltd
What does BigMoto Ltd do?
BigMoto Ltd is an online and showroom-based UK motorcycle retailer selling new and quality-approved used motorbikes (typically over 500 in stock). Customers can browse, value, finance, part-exchange, and arrange nationwide delivery through one integrated platform, with three physical showrooms in East Anglia, Cheshire, and the West Midlands.
Is BigMoto Ltd a public or private company?
BigMoto Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BigMoto Ltd founded?
BigMoto Ltd was founded in 2024. It employs 11 to 50 people.
Where is BigMoto Ltd based?
BigMoto Ltd is headquartered in Great Yarmouth, United Kingdom, in the Europe region.
How does BigMoto Ltd make money?
Five revenue lines are on record. Motorbike Sales are the primary driver. The others are we Buy Any Bike, finance Intermediation, delivery Services and extended Warranties.
Who are BigMoto Ltd's main competitors?
Direct peers on record are CMC Motorcycles, Sportsbikeshop, Infinity Motorcycles, Fowlers Motorcycles, Laguna Motorcycles, M&P Motorcycles and Webbs Motorcycles. Broad incumbents are Auto Trader and Cinch. Bennetts is listed as an others.
Does BigMoto Ltd have an API?
No public API is recorded for BigMoto Ltd.
What industry is BigMoto Ltd in?
BigMoto Ltd's product category is Motorcycle Retail. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAEAC, Scooter & Moped Manufacturing (ICE). Its NAICS code is 441227 and its SIC code is 3751.