The Golf Courses of Lawsonia

What The Golf Courses of Lawsonia does

The Golf Courses of Lawsonia operates a 36-hole golf destination resort on the shores of Green Lake, Wisconsin, combining two distinct 18-hole championship courses on a single property — The Links, a nationally recognized Langford & Moreau–designed classic links layout with bold architecture, contoured greens, and deep bunkers, and The Woodlands, a parkland routing through native woods with elevation changes and lake views. The product surface spans six revenue streams: green fees and tee-time bookings across both courses; on-site lodging at three rental houses (Dawson House, Birches House, Moreau House) at nightly rates of $995 to $1,300; food and beverage at Langford's Pub (accommodating events up to 200 guests); PGA professional instruction and a Junior Golf Camp; an online pro shop for branded merchandise and gift cards; and corporate/charity outing and banquet services led by PGA Head Professional Josh Carroll.

The business is direct-to-consumer, with bookings via the Lawsonia website, third-party tee-time platforms (ezlinksgolf.com), a direct lodging booking portal, and on-site at the pro shop. Bundled Stay & Play packages are priced at up to 20% off standard rates to drive multi-day visits, and a ShipSticks partnership extends the brand into third-party logistics for traveling golfers. The destination has carried national recognition across multiple ranking cycles — Top 100 Classic Golf Course, GolfWeek #66 (2023-24), #16 Top 100 U.S. Public Golf Courses (2024), and #28 Top 100 courses in the U.S. (2025-26) — which underpins its brand differentiation in Wisconsin, ranked #1 State for Public Golf by Golf Digest.

The property is leased and managed by OGM (Oliphant Golf Management), which provides operational oversight of the courses, pro shop, lodging, and restaurant. Customer segments are diversified across individual golfers, stay & play guests, golf students (adults and juniors), and corporate/charity outing groups. The operating model is asset-heavy and seasonal, anchored by two physical courses, three lodging houses, and a single restaurant, with no disclosed software platform, technology stack, or AI/ML capabilities.

Name

The Golf Courses of Lawsonia

Website

https://lawsonia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Golf Courses of Lawsonia operates a 36-hole championship golf destination in Green Lake, Wisconsin, featuring The Links and The Woodlands courses, on-site lodging, dining at Langford's Pub, PGA instruction, and event services for individual golfers, stay & play guests, and corporate outings.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (61162)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf course operations
• Golf resort services
• Golf memberships
• Hospitality services
• Event venues

Headquarters

HQ city

Green Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure

Revenue model

1. Golf Green Fees: Revenue from 36 holes of golf across The Links and The Woodlands courses, including public play and tee time bookings
2. Stay & Play Lodging: On-site lodging at three houses (Dawson House, Birches House, Moreau House) with nightly rates ranging from $995 to $1,300, plus Stay & Play packages with up to 20% discounts
3. Food & Beverage (Langford's Pub): On-site restaurant and bar serving breakfast, lunch, dinner, and the famous Friday Fish Fry. Accommodates events up to 200 guests.
4. Golf Lessons & Instruction: PGA professional instruction including private lessons, lesson series, and group lessons for adults and juniors
5. Pro Shop Merchandise: Golf merchandise sales including hats, apparel, headcovers, towels, blankets, and gift cards
6. Golf Outings & Events: Corporate events, charity tournaments, and banquet services coordinated by PGA Head Golf Professional Josh Carroll

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Golf Courses of Lawsonia operates a golf facility in Green Lake, Wisconsin. Specific details about the courses, amenities, and services are not available in the provided source material.

Product overview

The Golf Courses of Lawsonia is a 36-hole golf destination resort offering two distinct championship golf courses (The Links and The Woodlands) on the same property in Green Lake, Wisconsin. The resort operates as a unified platform combining core golf offerings with complementary hospitality services. The Links is an award-winning classic golf course nationally ranked among the top 100 in the US, while The Woodlands offers a scenic parkland experience. Supporting the golf courses are instructional programs (golf lessons and junior golf camp), on-site dining at Langford's Pub, three vacation rental properties (Dawson House, Birches House, Moreau House), event hosting for outings and banquets, an online merchandise shop, and packaged stay-and-play deals. The ecosystem is managed by OGM (Oliphant Golf Management) and is not a software/technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Links: Nationally ranked Links Course featuring bold architecture, contoured greens, and deep bunkers. Ranked among Top 100 Classic Golf Courses in the US.
• The Woodlands
• Langford's Pub
• Dawson House
• Birches House
• Moreau House

Quantifiable outcome

• Ranked #16 Top 100 U.S. Public Golf Courses (2024)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OGM (Oliphant Golf Management)coreOthersOGM (Oliphant Golf Management) is the leasing and management partner for Lawsonia. They provide operational management of the golf courses, pro shop, lodging, and restaurant operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sand Valley Golf Resort: Multi-course destination golf resort in Nekoosa, Wisconsin with on-site lodging and F&B. Closest geographic and conceptual peer to Lawsonia — both operate as multi-course public-access destination resorts in Wisconsin targeting traveling golfers and Stay & Play packages.
• Streamsong Resort: Multi-course destination golf resort in Florida featuring Coore/Crenshaw and Tom Doak designs, with on-site lodging and dining. Comparable destination model: distinct championship courses on one property bundled with lodging, F&B, and stay-and-play packages.
• Pinehurst Resort: Nine-course golf destination resort in Pinehurst, North Carolina with on-site lodging, spa, and F&B. Comparable integrated destination model combining multiple championship courses with lodging and hospitality services.
• Big Cedar Lodge: Bass Pro-affiliated outdoor destination resort in Ridgedale, Missouri featuring multiple golf courses (Payne's Valley, Buffalo Ridge, Ozarks National, Top of the Rock). Comparable destination resort model combining multiple championship courses with lodging, F&B, and Stay & Play positioning.
• Whistling Straits / Blackwolf Run (Kohler): Destination golf resort in Kohler, Wisconsin operated by Kohler Co., featuring championship courses (Whistling Straits hosted PGA Championships and Ryder Cup). Comparable as a Wisconsin multi-course destination combining golf with lodging and F&B.
• Erin Hills Golf Course: Top-ranked public golf course in Erin, Wisconsin (host of 2017 U.S. Open). Comparable as a nationally recognized, top-100 public course in Wisconsin that drives destination visitation, though Lawsonia offers 36 holes and Erin Hills is single-course.
• Arcadia Bluffs Golf Club: Lakeside destination golf resort in Arcadia, Michigan with on-site lodging and F&B. Comparable as a Midwest public-access destination combining championship golf with stay-and-play lodging, targeting traveling golfers.
• Bandon Dunes Golf Resort: Multi-course destination golf resort in Bandon, Oregon offering multiple championship links-style courses with on-site lodging. Comparable as a multi-course public-access destination built around a links-style marquee course — a structural analog to Lawson's Links + Woodlands configuration.

Broad incumbents

• TPC Sawgrass: Resort and public golf destination in Ponte Vedra Beach, Florida (home of THE PLAYERS Stadium Course). Comparable as a nationally recognized public-access golf resort with lodging and event-hosting capabilities.
• Pebble Beach Resorts: Iconic coastal golf destination in California offering multiple courses, lodging, and F&B. Comparable as a globally recognized multi-course destination resort, though at significantly larger scale and premium positioning than Lawsonia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/langfordspub
• Xx.com/lawsoniagolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golf Courses of Lawsonia