Cosmetic Avenue

What Cosmetic Avenue does

Cosmetic Avenue is a doctor-led cosmetic and medical dermatology clinic operating from a single facility at 1308 Malvern Road, Malvern, in Melbourne, Australia. The clinic offers a comprehensive portfolio of aesthetic and dermatological services organized across four treatment categories: medical dermatology (skin cancer checks, lesion removal, and skin condition management including acne, eczema, and hyperhidrosis), laser treatments (PicoSure Pro, Cutera Excel V+, Lumecca IPL, and Pastelle Q-Switched Nd:YAG platform with multiple indications), aesthetic treatments (injectables such as anti-wrinkle and dermal fillers, Morpheus8 RF microneedling, SkinPen microneedling, Ultraformer III HIFU, professional facials, chemical peels, and Healite LED therapy), and body treatments (CoolSculpting fat freezing, TeslaFormer electromagnetic muscle toning, and bruxism treatment). The clinic also offers IV infusions and tattoo removal as newer service lines.

The clinic generates revenue through transaction-based treatment services sold either individually or in discounted three-session packages (e.g., PicoSure Pro 3-pack at A$1,865, HIFU 3-pack at A$4,968), supplemented by gift cards valid for 36 months and seasonal promotions such as the EOFY 50%-off campaign running through July 2026. Go-to-market is sales-led and consultation-driven, with prospective clients booking through the Zenoti online platform or obtaining preliminary pricing through an Instant Price Estimator tool before committing to in-clinic clinician-led assessment. Customers are individual consumers — primarily women aged 25–65 seeking non-surgical aesthetic enhancement — alongside medical dermatology patients and gift/occasion buyers.

The technology stack is centered on premium third-party medical-grade devices rather than proprietary IP, with clinical differentiation positioned around doctor oversight, FDA-cleared platforms, and personalized treatment planning. Cosmetic Avenue has received the 'Australasia's Cosmetic Practice of the Year' industry award and reports over 1,500 verified 5-star Google reviews, supporting its regional brand positioning in the Melbourne market.

Name

Cosmetic Avenue

Legal name

Cosmetic Avenue

Website

https://cosmeticavenue.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctor-led cosmetic and medical dermatology clinic in Melbourne, Australia, offering advanced laser treatments, injectables, body contouring, skin rejuvenation, and medical skin services to individual consumers seeking aesthetic enhancement and dermatological care.

Ownership category

akta.pro rank

Product category

Cosmetic and Medical Dermatology Clinic Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Cosmetic clinic services
• Laser dermatology treatments
• Aesthetic injectables
• Body contouring treatments
• Medical skin treatments

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: One-time treatment services including injectables (anti-wrinkle, dermal fillers), laser treatments (PicoSure Pro, Excel V+, Lumecca IPL, Pastelle), and skin rejuvenation procedures. Treatments are sold individually or as packages (e.g., 3-treatment courses). Revenue is transaction-based with pre-paid packages available.
2. Body Contouring Treatments: Non-surgical body treatments including CoolSculpting fat freezing and TeslaFormer muscle toning. Sold as individual sessions or discounted multi-session packages.
3. Medical Dermatology Services: Clinical skin health services including skin checks, lesion removal, acne treatment, eczema management, and other medical skin conditions. May include prescription treatments as part of care plans.
4. Gift Cards: Cosmetic Avenue gift cards sold for use towards selected treatments. Currently offering 10% off gift card promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cosmetic Avenue is a doctor-led cosmetic clinic in Malvern, Melbourne delivering medical dermatology, advanced laser treatments, aesthetic injectables, body contouring, and skin rejuvenation services to individual consumers. Treatments include laser pigmentation and vascular procedures (PicoSure Pro, Excel V+, Lumecca IPL, Pastelle), injectables (anti-wrinkle, dermal fillers, skin boosters), skin tightening (Morpheus8, HIFU), body treatments (CoolSculpting, TeslaFormer), and medical skin services (skin checks, lesion removal, acne, eczema). Services are delivered in-person at the clinic with personalised consultations and pre-paid multi-treatment packages.

Product overview

Cosmetic Avenue is an award-winning doctor-led skin and laser clinic in Melbourne offering a comprehensive portfolio of medical dermatology, laser treatments, aesthetic treatments, and body contouring services. The clinic operates as a multi-service practice rather than a single product, organized across four main treatment categories: Medical Dermatology (skin checks, lesion removal, skin conditions), Laser Treatments (PicoSure Pro, Excel V+, Lumecca IPL, Pastelle Q-Switch), Aesthetic Treatments (injectables, Morpheus8 RF microneedling, SkinPen microneedling, HIFU, facials, chemical peels, LED therapy), and Body Treatments (CoolSculpting, TeslaFormer muscle toning, bruxism treatment). The Pastelle laser platform serves as a foundation for multiple treatments including Laser Genesis, Laser Toning, Carbon Peel (China Doll Facial), and Acne Peel. Core laser technologies include PicoSure Pro for picosecond pigmentation treatment, Excel V+ for vascular concerns, and Lumecca IPL for intense pulsed light therapy. The clinic also offers IV infusions and maintains an online booking system through Zenoti and a client quote portal.

Differentiator

Problem solved

Functional benefit

Products and services

• PicoSure Pro

Quantifiable outcome

• Over 1,500 5-star Google reviews demonstrate customer satisfaction
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Skin Clinics: Australian chain offering cosmetic injectables, laser skin treatments, skin rejuvenation, and body contouring — same services, same consumer segment, overlapping Melbourne presence.
• Silk Laser Clinics: Australian clinic chain focused on laser hair removal, skin treatments, cosmetic injectables, and body contouring with clinics across multiple states — directly comparable service suite and target demographic.
• Results Laser & Skin Clinic: Network of laser and skin clinics across Australia and New Zealand providing laser hair removal, skin rejuvenation, cosmetic injectables, and body treatments — comparable service mix in same geography.
• Laser Clinics Australia: Largest chain of cosmetic clinics in Australia, offering injectables, laser hair removal, skin treatments, and body contouring across 200+ locations — directly comparable multi-service aesthetic model, scaled across the same Australasia region.
• The Skin Bar Cosmetic Clinic: Boutique cosmetic clinic offering injectables, skin treatments, and laser services in Australia — similar premium boutique positioning and service portfolio.

Others

• Cutera: Manufacturer of medical-grade aesthetic devices including Excel V+ laser used at Cosmetic Avenue — direct equipment supplier and relevant ecosystem comparable for technology-driven clinic operations.
• Galderma: Global dermatology and aesthetics pharmaceutical company producing fillers, neuromodulators, and medical skincare — relevant as supplier and indirect ecosystem participant in Cosmetic Avenue's injectable offerings.
• Allergan Aesthetics (AbbVie): Global aesthetics pharmaceutical company supplying Botox, fillers, and skincare products to clinics like Cosmetic Avenue — directly relevant as a primary supplier and category-defining incumbent in cosmetic injectables.

Broad incumbents

• LaserAway: Large US chain of medical aesthetic clinics offering laser hair removal, injectables, body contouring, and skin rejuvenation — broader geographic incumbents in the same service category.
• Ideal Image: Established North American chain of cosmetic clinics specializing in Botox, fillers, laser hair removal, and body treatments — comparable full-service aesthetic clinic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CosmeticAvenueSurgery
• LinkedInlinkedin.com/company/cosmetic-avenue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmetic Avenue